Here we go again.
Working with a new partner. Launching the next milliondollar brand. Driving adoption of a new web app (like Bunch Out).
This happens very often in Mindvalley and I always find myself dancing around the same question… What can we do to make this spread like wildfire? (That’s me in the picture, in deep thought)
And this is the most fun part of my work. Memetics, marketing, and how to present your idea in very infectious way.
While I’m not the world renowned experts on this (yet), just wanted to share a quote, and few links you might find useful if you’re thinking about such questions too.
â€œLanguage is the dress of thoughtâ€
~18th century lexicographer Samuel Johnson
Links related to memetics, viral marketing etc.
- How does a bestseller happen? Case study in hitting #1 on the NY Times Bestseller.
- Essential reading! “For every viral meme or scheme, we should identify the emotional response. We can then ask ourselves, “Why does this cause me to feel this way?”
Want to create change? Tell a story. “Successful marketers donâ€™t talk about features or benefits, they just tell great stories.”
- What makes an idea viral? By Seth Godin
- More case studies. “In the online world, memes are the currency of word-of-mouth marketing.”
If you have related links or ideas, please share :)