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How do you inspire and unite 40 different nationalities under one mission?

A great company culture isn't just about perks and a sexy office. It is the psyche – the conscience of the company itself. Focusing on happiness, growth, abundance and cultivating a mutual mission makes Mindvalley one of the top companies to work for today.

A behind-the-scenes look at the Mindvalley HQ in Kuala Lumpur, Malaysia

We're here because of our why

The most extraordinary people in the world today don't have a career, they have a mission. We're with author and TED speaker Simon Sinek on this one – people don't really care what you do, they care why you do it. At Mindvalley, we constantly remind ourselves of our company mission: to revolutionize learning experiences and education systems worldwide.

We shall moonwalk out of this bit with a piece of advice that Sir Richard Branson personally gave to our CEO, Vishen Lakhiani:

We really like personality

The Mindvalley team is made up of international talents that were hired firstly for their attitude. While we do put a high value on skills and experience, we believe that – as proven by legendary American author Zig Ziglar (of Born To Win and Better Than Good) in one of his famous company studies – a majority of the attributes that make up the perfect employee are in the attitude category. So our rule of thumb for recruitment? Hire for attitude, train for skill.

We are Brule Breakers

We have all grown up with limiting rules and beliefs to simplify our understanding of the world – everything from people, love, and success to the way life works – handed down from generation to generation. We call them bullshit rules, or Brules. At Mindvalley, we encourage everyone to question their belief systems and redefine life, happiness and success on their own terms, by choosing ideas and values that fulfil them and rejecting the ones that limit them.

Mindvalley CEO and Founder Vishen Lakhiani describes Brules in 60 seconds

We operate by a code. An awesome code.

It's important to have strong values leading a team and a company, just as it is for an individual. Mindvalley works (and lives) by the Code of Awesomeness, which enlists the 10 values we have collectively voted for – such as the importance of integrity, gratitude and taking responsibility for our words and actions. This is reflected across the board, behind decisions we make with our teams, our businesses, our authors, our partners, and our customers.

The Mindvalley Code of Awesomeness

We celebrate our awesomeness. Weekly

Every week, we gather the entire team for our Awesomeness Report – an hour of celebrating weekly achievements, expressing gratitude, updating everyone on latest company decisions, and highlighting remarkable performances. This isn't just an opportunity to celebrate, bond and keep afloat of what's happening. It also creates contagion (read on, we're getting somewhere) – just as people inherit and transmit behaviors, emotions and beliefs through social contagion, this also applies to positive influence, including innovation, ideas, praise and great results.

The weekly A-Report at the Mindvalley Hall of Awesomeness in Kuala Lumpur, Malaysia

Happiness is the new productivity

It turns out that our brains are hardwired to perform at their best not when they are in a neutral state or filled with dark voices (who knew?) – but when they are actively positive, i.e. in a happy state. At Mindvalley we do this through cultivating individual freedom and also strengthening social connections. We promote flexible working arrangements and team engagement where people choose their working hours provided they deliver and clear it with their team. We also encourage at-work friendships through weekly social and cultural parties.

Our personal growth matters as much as our customers'.

Leadership at Mindvalley is standing by the principle that every person we lead is as brilliant as we are, as talented as we are, and has the same capacity for growth and accomplishment. And so we impart the same kind of teachings and knowledge onto our employees as we promote to our customers. Everyone at Mindvalley has complete access to our portfolio of products, courses and trainings, and they decide what goes into the Mindvalley library through our quarterly Amazon book order.

We work in playgrounds

We're not going to lie. Walking into a beautiful office every morning and getting to work in a visually-stimulating environment designed to detail is definitely something that we now refuse to compromise on. How can one walk away from the option of working in a Steampunk boardroom, brainstorming ideas in a "Jedi Council", answering emails from a bean bag, having coffee in set-worthy kitchens and having meetings (and taking naps) in a tree house?

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