{"id":70739,"date":"2023-12-07T16:44:18","date_gmt":"2023-12-07T08:44:18","guid":{"rendered":"https:\/\/blog.mindvalley.com\/?p=70739"},"modified":"2025-05-15T14:14:43","modified_gmt":"2025-05-15T13:14:43","slug":"get-into-social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.mindvalley.com\/blog\/get-into-social-media-marketing\/","title":{"rendered":"How to get into social media marketing with simple steps for big wins"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">TikTok, Instagram, Facebook, LinkedIn, X&#8230; My, my, how the world of marketing has evolved.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No longer is there just an ad in a newspaper or magazine. Now, there are multiple platforms to shout out your brand and multiple platforms to reach all sorts of people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learning how to get into social media marketing is needed in this day and age. Even with no prior experience, that kind of knowledge and game-changing insights from the best of the best can help you steer your brand to be the powerhouse you believe it can be.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-social-media-marketing\">What is social media marketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding what makes people tick online and using that knowledge to build relationships, foster brand loyalty, and ultimately drive sales\u2014these are all aspects of <a href=\"https:\/\/blog.mindvalley.com\/social-media-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media marketing<\/a>.&nbsp; It\u2019s an art and science, really, where you create content and engage with audiences on various <a href=\"https:\/\/blog.mindvalley.com\/social-media-marketing-for-coaches\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media platforms<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>Marketing is targeting<\/em>,\u201d says <strong>John Lee<\/strong>, a well-known speaker on digital marketing and the co-founder of Wealth Dragons. Targeting, not selling. Targeting.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The best known beats the best. You can have the best product in the world, but if people don&#8217;t know who you are, you&#8217;re not going to make money.<\/p>\n<cite>\u2014 John Lee, co-founder of Wealth Dragons<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">And with <a href=\"https:\/\/www.statista.com\/statistics\/617136\/digital-population-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">4.95 billion social media users<\/a> worldwide (that\u2019s over half the global population), it\u2019s no wonder that social media mastery is crucial for businesses today.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-do-social-media-marketers-do\">What do social media marketers do?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Social media marketers are the storytellers and strategists behind a brand\u2019s online persona. They create, curate, and manage published content across various platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s take a look at GoPro as an example. They actively engage with their audience through creative initiatives like competitions and their popular \u201cPhoto of the Day\u201d series. This approach not only showcases their products in action but also fosters a sense of community and participation among their millions of followers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So what exactly do social media marketers do to amplify the voice of a brand as well as create content after content that <a href=\"https:\/\/blog.mindvalley.com\/how-to-go-viral\/\" target=\"_blank\" rel=\"noreferrer noopener\">goes viral<\/a>?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to <strong>Marisha Lakhiani<\/strong>, the chief growth officer of Mindvalley, it\u2019s threefold: there\u2019s the science, the psychology, and the creative. And all three go into crafting posts, engaging with followers, analyzing data, and adjusting strategies to maximize reach and impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-much-do-social-media-marketers-earn\">How much do social media marketers earn?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The earning potential is, undoubtedly, a factor when you\u2019re looking at how to get into a social media marketing career.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the United States, those in this field earn between $51,000 and $94,000 per year. The average is about $68,149 per year, according to <a href=\"https:\/\/www.glassdoor.com\/Salaries\/us-social-media-marketing-salary-SRCH_IL.0,2_IN1_KO3,25.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Glassdoor<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is just the base salary for social media marketing jobs, though. You can make more with bonuses, commissions, or even tips\u2014adding roughly an extra $8,834 to your earnings each year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep in mind, the exact amount you earn can vary depending on where you work, your experience, and the kind of company you\u2019re with. But one thing\u2019s for sure\u2014this is a <a href=\"https:\/\/blog.mindvalley.com\/career-change\/\" target=\"_blank\" rel=\"noreferrer noopener\">career change<\/a> that both pays well and lets you see your creative ideas make an impact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-main-social-media-marketing-skills-you-need-to-master\">What are the main social media marketing skills you need to master?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wondering how to get into social media marketing with no experience? The key lies in mastering a mix of <a href=\"https:\/\/blog.mindvalley.com\/hard-skills\/\" target=\"_blank\" rel=\"noreferrer noopener\">hard skills<\/a> and <a href=\"https:\/\/blog.mindvalley.com\/soft-skills\/\" target=\"_blank\" rel=\"noreferrer noopener\">soft skills<\/a>, ensuring you\u2019re well-prepared for this dynamic field.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what you need to focus on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Creativity <\/strong>to craft unique and engaging content that resonates with audiences.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/blog.mindvalley.com\/effective-communication-skills\/\" target=\"_blank\" rel=\"noreferrer noopener\">Communication skills<\/a><\/strong> to interact with followers and articulate your brand\u2019s message.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/blog.mindvalley.com\/analytical-skills\/\" target=\"_blank\" rel=\"noreferrer noopener\">Analytical skills<\/a> <\/strong>to measure the success of your campaigns and make informed decisions.<\/li>\n\n\n\n<li><strong>Adaptability<\/strong> to new trends and changes in a landscape that\u2019s always evolving.<\/li>\n\n\n\n<li><strong>Strategic thinking <\/strong>to plan and execute campaigns with a clear vision as well as an understanding of your audience.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This blend of these social media marketing skills will help you be more versatile and invaluable in the ever-evolving world of digital marketing.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/storage.googleapis.com\/mv-prod-blog-en-assets\/2023\/12\/1da0c634-get-into-social-media-marketing-mindvalley-blog-02-midjourney-seo-team.webp\" alt=\"A man holding a camera to take pictures for social media marketing\" class=\"wp-image-70740\" srcset=\"https:\/\/storage.googleapis.com\/mv-prod-blog-en-assets\/2023\/12\/1da0c634-get-into-social-media-marketing-mindvalley-blog-02-midjourney-seo-team.webp 1456w, https:\/\/storage.googleapis.com\/mv-prod-blog-en-assets\/2023\/12\/1da0c634-get-into-social-media-marketing-mindvalley-blog-02-midjourney-seo-team-768x430.webp 768w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-get-into-social-media-marketing-5-expert-backed-tips-to-stand-out-from-the-crowd\">How to get into social media marketing: 5 expert-backed tips to stand out from the crowd<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Posting on social media is second nature for many. However, becoming a social media marketer\u2014and a great one at that\u2014is an entirely different thing.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-educate-yourself\">1. Educate yourself<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Diving into social media marketing doesn\u2019t always require a formal degree. In fact, many successful people in this field have thrived without one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take <a href=\"https:\/\/blog.mindvalley.com\/nuseir-yassin-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nuseir Yasin<\/strong><\/a> of Nas Daily, for example. While he may be one of the most recognizable people in the digital world, his background education had nothing to do with social media. It was engineering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re wondering how to get into social media marketing without a degree, like Nuseir, the key is trial and error. This approach offers valuable hands-on experience, yet it can be enhanced with focused learning.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social media marketing courses provide a clear and structured way to develop skills. They also complement your experiments with expert tips, leading to a more confident journey in the digital world.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-understand-your-audience\">2. Understand your audience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If your audience is everyone, then it\u2019s no one, so the saying goes. This means that trying to appeal to everyone often leads to connecting with no one. It goes back to what John says: \u201c<em>Marketing is targeting<\/em>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>Target the right people; help them solve their problems<\/em>,\u201d he adds. And this is where you make money.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why social media experts will always emphasize focusing on a specific target audience and understanding their unique interests, needs, and behaviors. By doing so, you create content that resonates deeply with a particular group, establishing a stronger, more meaningful connection.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-create-content-that-matters\">3. Create content that matters<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s likely you\u2019ve heard of this phrase: content is king. Why? Because content drives engagement, builds communities, and sparks conversations. And this makes it a pivotal factor in social media success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The thing is, there\u2019s an abundance of videos with the same dance and voiceover. That begs the question: How do you stand out in the crowd?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By putting out content that educates and entertains, according to Marisha. It\u2019s content that offers real value with \u201c<em>the pure purpose of reaching more people.<\/em>\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether it\u2019s for <a href=\"https:\/\/blog.mindvalley.com\/personal-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\">personal branding<\/a> or your company, craft stories that align with your brand\u2019s identity and values. High-quality content with effective storytelling can elevate your social media presence, making your content memorable and shareable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-learn-from-the-data\">4. Learn from the data<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Data is one thing that social media newbies forget to do. So if you\u2019re looking at how to get into social media marketing, this is one aspect you <em>do not<\/em> want to overlook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>Data\u2019s the new currency<\/em>,\u201d says John. Why? Simply put, it guides your strategy and helps you understand what works and what doesn\u2019t.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if videos perform better than images on your Instagram account, this will allow you to shift your strategy to focus more on video content. When you\u2019re able to do that, you focus on the audience that you want to target. And that\u2019ll lead you to more clicks, which means more money.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The more data you have, the more money you make, because the more you can help people.<\/p>\n<cite>\u2014 John Lee, co-founder of Wealth Dragons<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">When you regularly analyze your social media metrics, you can gauge the performance of your content\u2014engagement rates, follower growth, and click-through rates. These insights allow you to refine your approach and make informed decisions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-foster-community-engagement\">5. Foster community engagement<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Active engagement is more than just posting content. It\u2019s about creating a community that reflects and amplifies your values and aspirations.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nuseir, in an <a href=\"https:\/\/podcast.mindvalley.com\/how-nasdailys-nuseir-yassin-turned-a-simple-idea-into-a-global-movement-with-60m-fans\/\" target=\"_blank\" rel=\"noreferrer noopener\">episode<\/a> of The Mindvalley Show, highlights the transformative power of the right community. As a social media marketer, this involves not just joining but also building communities.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The right community can change your life; the wrong community can destroy you.<\/p>\n<cite>\u2014 Nuseir Yassin, founder of Nas Daily<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">So establish a space where like-minded individuals can interact, share, and grow together. This can be initiating conversations, responding to comments, and reposting your audience\u2019s stories, just to name a few.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It takes some <a href=\"https:\/\/blog.mindvalley.com\/social-skills\/\" target=\"_blank\" rel=\"noreferrer noopener\">social skills<\/a>, but this approach cultivates a loyal following as well as positions you as a pivotal figure in shaping the community&#8217;s culture and direction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-skyrocket-your-skills\">Skyrocket your skills<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The digital world moves fast\u2014so should you. Stay ahead of the curve by getting exclusive access to game-changing insights from the world&#8217;s top minds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/home.mindvalley.com\/quiz?utm_source=blog_inline_link&amp;utm_campaign=quiz&amp;utm_medium=blog&amp;otag=blog_quiz\" target=\"_blank\" rel=\"noreferrer noopener\">Join Mindvalley for free<\/a><\/strong> and be the first to know about upcoming events that shape the future of social media and beyond. Plus, unlock powerful lessons from a whole list of Mindvalley&#8217;s transformational programs, daily meditations to sharpen your focus, and a global community of visionaries ready to amplify their impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your next big breakthrough starts here. Welcome in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok, Instagram, Facebook, LinkedIn, X&#8230; My, my, how the world of marketing has evolved.&nbsp; No longer is there just an ad in a newspaper or magazine. Now, there are multiple platforms to shout out your brand and multiple platforms to reach all sorts of people. Learning how to get into social media marketing is needed [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":70741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[25],"tags":[5598],"series":[],"area-of-growth":[3412],"outcome":[3465],"featured":[3877],"coauthors":[329],"class_list":["post-70739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career","tag-7-figure-creator","area-of-growth-skills","outcome-social-media","featured-op4-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Get into Social Media Marketing with Simple Steps for Big Wins<\/title>\n<meta name=\"description\" content=\"Wondering how to get into social media marketing with no prior experience? 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