{"id":70760,"date":"2023-12-07T13:36:06","date_gmt":"2023-12-07T05:36:06","guid":{"rendered":"https:\/\/blog.mindvalley.com\/?p=70760"},"modified":"2025-05-15T14:15:13","modified_gmt":"2025-05-15T13:15:13","slug":"social-media-strategy","status":"publish","type":"post","link":"https:\/\/www.mindvalley.com\/blog\/social-media-strategy\/","title":{"rendered":"10x your brand\u2019s reach with social media strategy secrets from Mindvalley\u2019s CGO, Marisha Lakhiani"},"content":{"rendered":"\n

There are a great many of us on TikTok, Instagram, Facebook, and what have you. However, there are only a handful who truly get the importance of a knockout social media strategy.<\/p>\n\n\n\n

Great brands like Nike, Red Bull, and Airbnb don\u2019t get where they are digitally without one. Even Mindvalley chalks up its social media success<\/a> because of it.<\/p>\n\n\n\n

No one knows this better than the chief growth officer at Mindvalley, Marisha Lakhiani<\/strong>. And as she explains, \u201cCompanies with a documented social media strategy are three times more likely to succeed<\/em>.\u201d<\/p>\n\n\n\n

Yours can be, too.<\/p>\n\n\n\n

Marisha Lakhiani: Shaping the future of Mindvalley\u2019s digital marketing<\/h2>\n\n\n\n

As her title suggests, Marisha is exceptional at marketing growth. However, as the story goes, she didn\u2019t start off that way\u2014in fact, she was, in her words, \u201cthe worst employee at Mindvalley.\u201d<\/p>\n\n\n\n

\u201cI was struggling<\/em>,\u201d she recalls of her start. \u201cI couldn\u2019t figure it out<\/em>.\u201d<\/p>\n\n\n\n

Determined not to be pigeonholed, she made it her mission to learn everything there is to know, even how to get into social media marketing. <\/p>\n\n\n\n

\u201cI started reading every f**** marketing book<\/em>,\u201d Marisha says. It\u2019s the foundational books that helped her with the key aspects of marketing\u2014the science, the psychology, and the creatives.<\/p>\n\n\n\n

Now, as the chief growth officer of Mindvalley, the social media marketing approach to audience engagement has transformed. By focusing on creating a stronger, more connected community, she has steered the brand towards interactive strategies and content that resonates deeply with the Mindvalley audience. <\/p>\n\n\n\n

These elements are not just part of her marketing strategy; they\u2019re woven into the fabric of her personal branding<\/a>. And with her expertise, it\u2019s no wonder she\u2019s been invited as a speaker at top marketing conferences worldwide, including Ad World, Global Marketing Day, and Mindvalley\u2019s Social Media Summit 2023.<\/p>\n\n\n\n

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A post shared by Marisha Lakhiani (@marishalakhiani)<\/a><\/p><\/div><\/blockquote>