{"id":70944,"date":"2024-01-10T11:29:16","date_gmt":"2024-01-10T03:29:16","guid":{"rendered":"https:\/\/blog.mindvalley.com\/?p=70944"},"modified":"2026-03-05T08:55:41","modified_gmt":"2026-03-05T08:55:41","slug":"jay-shetty","status":"publish","type":"post","link":"https:\/\/www.mindvalley.com\/blog\/jay-shetty\/","title":{"rendered":"Jay Shetty\u2019s 3 tips for social media success that\u2019s not about perfect pics (but can get you 10x more likes)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Chances are, you\u2019ve heard the name \u201cJay Shetty.\u201d You may know him as the guy spitting wisdom bombs on Facebook, transforming ancient philosophy into digestible nuggets of modern-day inspiration, and sitting down with cultural icons to get their take on profound life lessons. Or perhaps you stumbled upon his bestseller, <em>Think Like a Monk<\/em>, amidst the self-help shelves at your local bookstore.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But how did this former monk conquer the digital world and become Facebook\u2019s #1 personality?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In an <a href=\"https:\/\/podcast.mindvalley.com\/how-jay-shetty-became-the-1-personality-on-facebook\/\" target=\"_blank\" rel=\"noreferrer noopener\">episode<\/a> of The Mindvalley Show with Vishen, Jay gives a crash course in defying expectations and proving that vulnerability might just be the secret sauce to online success. And that you, too, can find your unique way to make your mark on the digital world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Watch the full 58-minute episode:<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Ep #034 | How Jay Shetty Became the #1 Personality on Facebook\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/ZuUAN0Xcov4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Ep #034 | How Jay Shetty Became the #1 Personality on Facebook<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-is-jay-shetty\">Who is Jay Shetty?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Few names resonate louder in the self-help movement today than that of one Mr. Jay Shetty. He makes mindfulness meme-able and wisdom relatable, all while wearing his heart on his sleeve and keeping things light.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sure, he\u2019s known as the former monk with a bestselling book and a #1 podcast, <em>On Purpose<\/em> (and, who are we kidding, those piercing blue eyes are quite captivating on their own). But his ascent to the likes of Deepak Chopra, Bren\u00e9 Brown, and even Mindvalley\u2019s own Vishen isn\u2019t your typical rags-to-riches tale.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, it\u2019s more of a mantras-to-movement tale, if you will. Born and raised in London, Jay\u2019s early life was marked by typical urban challenges, from navigating the complexities of identity to confronting societal expectations. His encounter with a monk during his college years was a pivotal moment, igniting a spark that would eventually lead him to exchange his conventional path for the spiritual rigors of monastic life in India.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>I was so convinced that the life I was getting to build as a monk was so much more meaningful and so much more fulfilling on a personal level and an impact level<\/em>,\u201d he tells Vishen. \u201c<em>And I felt there\u2019s nowhere in the world that I\u2019m going to be able to do this\u2014to grow myself and grow others<\/em>.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-from-mountain-monk-to-viral-sensation\">From mountain monk to viral sensation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Eventually, Jay swapped saffron robes for a life back in mainstream society. He found a professional pathway to share what he learned as a monk with schools and large organizations. But it was only when he hit the land of algorithms and endless feeds that he found his calling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>I was feeling this needs to scale; this needs to hit every person on the planet<\/em>,\u201d he recalls. He read a study that said <a href=\"https:\/\/www.linkedin.com\/pulse\/really-more-mobile-phone-owners-than-toothbrush-jamie-turner\/\" target=\"_blank\" rel=\"noreferrer noopener\">more kids have access to a smartphone than a toothbrush<\/a> and decided that to reach billions of lives, social media was the way to go.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Years of different formats, every filter under the sun, and relentlessly honing his craft later, Jay\u2019s videos\u2014as they say\u2014went viral, shattering a billion views. Infused with warmth, humor, and soul-stirring insights, his Facebook following skyrocketed, cementing his status as the platform&#8217;s #1 personality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yet, building a loyal <a href=\"https:\/\/blog.mindvalley.com\/social-media-marketing-for-coaches\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media<\/a> following isn\u2019t Jay\u2019s measure of success; it\u2019s the tribe he\u2019s built along the way.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The success that the work has gained because it didn\u2019t come from a place of strategy\u2026 It didn\u2019t start with strategy. It didn\u2019t start with a business idea. It started and still is very much from the heart.<\/p>\n<cite>\u2014 Jay Shetty, author of the best-selling Think Like a Monk<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">He invited laughter and tears, shared his struggles and triumphs\u2026 And in doing so, he created a space where everyone felt welcome, seen, and heard.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-actionable-tips-to-build-your-own-jay-shetty-like-social-media-success\">3 actionable tips to build your own Jay Shetty-like social media success<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now, there might be only one Jay Shetty in this world. But how can you tap into his social media savvy to create content that resonates with millions using your <a href=\"https:\/\/blog.mindvalley.com\/personal-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\">personal branding<\/a>?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are three profound takeaways from his insights that might just hold the answer:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-understand-your-genre\">1. Understand your genre<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>There are only five types of videos that <\/em><a href=\"https:\/\/blog.mindvalley.com\/how-to-go-viral\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>go viral<\/em><\/a>,\u201d says Jay. They are:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Adventure<\/strong> that captures the thrill and excitement of extraordinary experiences, like Red Bull\u2019s jump from space.<\/li>\n\n\n\n<li><strong>Comedy<\/strong> that brings laughter and lightheartedness, like \u201cCharlie Bit My Finger.\u201d<\/li>\n\n\n\n<li><strong>Emotional<\/strong> that connects deeply, often resonating with personal experiences or current events, like Barack Obama\u2019s \u201cYes, We Can\u201d speech.<\/li>\n\n\n\n<li><strong>Inspirational<\/strong> that uplifts and motivates, like Jay\u2019s \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=hkWy_opREAw\" target=\"_blank\" rel=\"noreferrer noopener\">Changing the World Starts With You<\/a>.\u201d<\/li>\n\n\n\n<li><strong>Surprise<\/strong> that delights with the unexpected, like cat videos.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">For your content to be effective, it needs to align with one of these genres. This doesn&#8217;t mean you have to change your message, but rather frame it in a way that fits into these categories.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>You should know the feeling you want people to have after they watch your video<\/em>,\u201d he advises. If you\u2019re creating educational content, for instance, think about how you can infuse elements of these genres to make it more engaging and shareable.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jay\u2019s was clear from the start: \u201c<em>My feeling was people should want to share it with their friend and say, \u2018we were just talking about this.\u2019<\/em>\u201d It&#8217;s about finding the right balance and ensuring your content evokes the desired emotional response.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-identify-your-role\">2. Identify your role<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your role in the video is as crucial as the content itself. Jay emphasizes the importance of recognizing whether you shine as a writer, a producer, or a host.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This understanding shapes how you present your content. Are you the charismatic host with the <a href=\"https:\/\/blog.mindvalley.com\/social-skills\/\" target=\"_blank\" rel=\"noreferrer noopener\">social skills<\/a> to lead the conversation? Or the fearless adventurer showcasing thrilling moments? Perhaps the insightful voice crafting the narrative from behind the scenes?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Identifying and embracing your role ensures authenticity and effectiveness in your videos. It&#8217;s not about fitting into a mold, but understanding where your strengths lie.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re not comfortable being the face of your content, \u201c<em>don\u2019t play a role you\u2019re not<\/em>,\u201d says Jay. Focus on writing or producing. The key is to play to your strengths and create content that feels genuine and natural to you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-choose-the-right-format\">3. Choose the right format<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Just like stories need frameworks, your video deserves a captivating format.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You could engage viewers with a dynamic interview like Vishen in The Mindvalley Show. Or captivate them with your solo presence, like Shaun King. Or go documentary-style \u00e0 la Gary Vaynerchuk\u2019s daily vlogs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>What I see is, everyone\u2019s trying to sound and act and be like other people rather than figure out [their own]<\/em>,\u201d says Jay. So consider the format that best suits your content.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The format should enhance your message, making it more engaging and relatable to your audience. Remember, the right one can transform good content into great, shareable content.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C1hLq8kuxGQ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/C1hLq8kuxGQ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/C1hLq8kuxGQ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Jay Shetty (@jayshetty)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-build-your-online-legacy\">Build your online legacy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jay Shetty may be a household name now, but his monk-to-viral success started with a first step. And now, it\u2019s your turn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The digital world offers limitless opportunities to share your voice, build a meaningful brand, and create real impact. Whether you&#8217;re an entrepreneur, a storyteller, or someone with a message to share, your journey starts with mastering the right skills and mindset.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every great career breakthrough starts with the right guidance. Begin your journey today and secure your spot in the free masterclass: <em><strong><a href=\"https:\/\/www.mindvalley.com\/creator\/masterclass?utm_source=blog_inline_link&amp;utm_campaign=evergreen_7fc&amp;utm_medium=vsl_funnel&amp;otag=vsl_funnel&amp;otag=blog_7fc\" target=\"_blank\" rel=\"noreferrer noopener\">How to Master Social Media to Create Impact, Influence, and 7-Figure Income<\/a><\/strong><\/em> with a world-renowned social media expert, John Lee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because the world needs your voice\u2014now more than ever. Welcome in.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jay Shetty is Facebook&#8217;s #1 personality\u2014for good reason. Get tips on how to create content that resonates, sparks conversation, and makes a real impact.<\/p>\n","protected":false},"author":9,"featured_media":71044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[25],"tags":[5598],"series":[3613],"area-of-growth":[3409],"outcome":[3452,3450,3451,3465],"featured":[3796,3807],"coauthors":[329],"class_list":["post-70944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career","tag-7-figure-creator","series-profiles","area-of-growth-entrepreneurship","outcome-branding","outcome-business","outcome-making-a-difference","outcome-social-media","featured-ap5","featured-op1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jay Shetty\u2019s 3 Social Media Tips That Can Get You More Likes<\/title>\n<meta name=\"description\" content=\"Jay Shetty is Facebook&#039;s #1 personality\u2014for good reason. Get tips on how to create content that resonates, sparks conversation, and makes a real impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mindvalley.com\/blog\/jay-shetty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jay Shetty\u2019s 3 Social Media Tips That Can Get You More Likes\" \/>\n<meta property=\"og:description\" content=\"Jay Shetty is Facebook&#039;s #1 personality\u2014for good reason. 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