{"id":77251,"date":"2025-05-26T18:21:16","date_gmt":"2025-05-26T17:21:16","guid":{"rendered":"https:\/\/blog.mindvalley.com\/?p=77251"},"modified":"2025-07-21T10:31:53","modified_gmt":"2025-07-21T09:31:53","slug":"james-lawrence","status":"publish","type":"post","link":"https:\/\/www.mindvalley.com\/blog\/james-lawrence\/","title":{"rendered":"&#8220;Iron Cowboy&#8221; James Lawrence reveals the real reason most people never change"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">You want to change. Most people do. But when things get uncomfortable, when the habit is hard to stick to, the results are slow, or life gets in the way, how often do you follow through?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The truth is, change isn\u2019t always motivating. Most of the time, it\u2019s messy, inconvenient, and painful. And that\u2019s when most people give up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But <strong>James Lawrence<\/strong>, a.k.a., the Iron Cowboy, didn\u2019t. He chose to keep going, even when everything in him wanted to stop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>I just kept wondering what is the human body and mind truly capable of<\/em>,\u201d he tells Kristina M\u04d3nd-Lakhiani in an interview on the <strong>Mindvalley Book Club<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What he learned is that pain can help you understand why change feels impossible and what it actually takes to follow through.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Watch the whole interview:<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Mindvalley Book of the Week: James Lawrence&#039;s Iron Hope\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/oHXo6ghP32E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Mindvalley Book of the Week: James Lawrence&#8217;s Iron Hope<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-is-james-lawrence\">Who is James Lawrence?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Say the name \u201cJames Lawrence\u201d to anyone in the endurance world, and you\u2019ll likely hear stories that sound like urban legends. He\u2019s an extreme endurance athlete who completed\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>100 Ironmans in 100 days,<\/li>\n\n\n\n<li>50 Ironmans in 50 states in 50 days,<\/li>\n\n\n\n<li>A 250-mile run across Greece, and<\/li>\n\n\n\n<li>A ride up Mount Kilimanjaro.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s not all. He\u2019s also a father of five and a loving husband, a keynote speaker, and wears a cowboy hat while running marathons (in case you\u2019re wondering where the <a href=\"https:\/\/www.ironcowboy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Iron Cowboy<\/a> name came from).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But that\u2019s not where his story starts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Long before the world records, James was running a mortgage company in Utah. When the 2008 financial crisis hit, everything fell apart. He lost the business, the house, and his sense of direction while raising five young kids.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Out of that rock bottom came a four-mile fun run that he \u201cstruggled through.\u201d His wife watched, called him pathetic, and signed him up for a marathon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>That kind of kicked off the whole journey<\/em>,\u201d he shares. \u201c<em>I fell in love with the sport and the community<\/em>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And he just kept showing up. One race became a dozen. A dozen became thirty. Then came the 50-50-50 (which is 50 Ironmans in 50 states in 50 days). And finally, the Conquer 100.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">If you want to be surrounded by greatness, you have to start to act great and be great.<\/p>\n<cite>\u2014 James Lawrence, world-record holder endurance athlete and author of <em>Iron Hope: Lessons Learned from Conquering the Impossible<\/em><\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Through his book, <em><strong>Iron Hope: Lessons Learned from Conquering the Impossible<\/strong><\/em>, James takes you inside those 100 days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But you won\u2019t find much about triathlons in it. He explains, \u201c<em>It was just the modality that I chose to learn some incredible life lessons<\/em>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And one of the hardest to accept was why change feels so out of reach for most people.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-most-people-never-change-according-to-james-lawrence\">Why most people never change, according to James Lawrence<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">James has a theory: <strong>Most people never change because they keep waiting for the conditions to feel right.<\/strong> They might wait for motivation to strike, for clarity to arrive, or for the discomfort to ease up.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s likely you\u2019ve experienced it, too. Like when you tell yourself you\u2019ll start exercising once work gets less busy\u2026 but it never does. Or when you want to change careers\u2026 but keep telling yourself you\u2019ll do it after the next raise. Or when you plan to eat better\u2026 but give in to <a href=\"https:\/\/blog.mindvalley.com\/food-cravings\/\" target=\"_blank\" rel=\"noreferrer noopener\">food cravings<\/a> and promise you\u2019ll start fresh next week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That kind of waiting can turn into a habit. And, over time, the window for transformation closes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s something experts in behavior change have seen again and again. According to social scientist B.J. Fogg, \u201c<em>behavior and behavior change [aren\u2019t] as complicated as most people think<\/em>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In his <a href=\"https:\/\/youtu.be\/AdKUJxjn-R8?feature=shared\" target=\"_blank\" rel=\"noreferrer noopener\">TEDx Talk that\u2019s been viewed over two million times<\/a>, he explains that habits are simply \u201c<em>systematic<\/em>.\u201d Change happens through small, consistent steps that are repeated over time, no perfect moments or ideal conditions required.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">James learned this through experience. During his 100-day challenge, he kept moving even when his legs were fractured and his body was shutting down. He had trained himself to follow through, even when everything felt difficult.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over time, James built mental toughness by practicing hard things repeatedly, especially when he didn\u2019t feel like doing them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And this <a href=\"https:\/\/blog.mindvalley.com\/mindset-definition\/\" target=\"_blank\" rel=\"noreferrer noopener\">mindset<\/a> is not reserved for endurance athletes, like him. Anyone, such as yourself, can apply it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>And it starts by noticing the moment you want to quit. Then choose to keep going.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That decision is where real change begins.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DJo4U8bT6VA\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DJo4U8bT6VA\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DJo4U8bT6VA\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Mindvalley Book Club (@mindvalleybookclub)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-james-lawrence-s-100-ironmans-can-teach-you-about-surviving-real-life\">What James Lawrence\u2019s 100 Ironmans can teach you about surviving real life<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most people think of endurance as physical stamina. But James sees it differently. For him, real endurance is staying in hard things long enough to grow.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Work hard, show up, and believe. And magic happens.<\/p>\n<cite>\u2014 James Lawrence, world-record holder endurance athlete and author of <em>Iron Hope: Lessons Learned from Conquering the Impossible<\/em><\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Eventually, people started reaching out. Many of them were dealing with things like addiction, depression, trauma, or grief. They weren\u2019t drawn to the sport but to James and his team\u2019s \u201c<em>willingness to suffer intentionally<\/em>.\u201d Seeing that helped them believe they could keep going, too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve probably had moments like that. Maybe not as extreme, but moments when things drag on, when nothing feels urgent, when progress is slow or invisible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">James used a few tools to help him stay with it. And these tools can work in everyday life, especially when you feel stuck, heavy, or uncertain.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-do-hard-things-on-purpose\">1. Do hard things on purpose<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hard things?<em> Ughhh<\/em>. No one wants to do them. But as that Samuel Goldwyn quote goes, \u201c<em>the harder I work, the luckier I get<\/em>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>Everybody always just assumes, Oh, he\u2019s successful; he got lucky, right?<\/em>\u201d James points out. But, in all actuality, it\u2019s just work. \u201c<em>Work hard, show up, and believe. And magic happens<\/em>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s the no-BS formula behind James\u2019 success. Even through boredom, injury, and the kind of fatigue most people avoid by default, he worked until his discomfort got higher than his excuses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It sounds simple enough. But did you know that <a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC8490751\/\" target=\"_blank\" rel=\"noreferrer noopener\">people who fall short of high, specific goals often lose motivation, confidence, and momentum<\/a>? Even so, a national Ipsos survey found <a href=\"https:\/\/www.americancommunities.org\/what-do-americans-say-are-biggest-factors-for-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">most Americans still believe grit beats talent, connections, or luck<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B.J., in his TEDx Talk, gave an example of how he started with just two push-ups a day. \u201c<em>After I pee, I will do push-ups<\/em>,\u201d he explains. \u201c<em>After two, it\u2019s really easy. Then, you do five. Then, you do eight<\/em>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So yes, hard work is uncomfortable. But if you avoid it, you\u2019re not saving yourself. You\u2019re only training yourself to stop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Where you can start: <\/strong>Do the thing you\u2019ve been meaning to do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Open the project you\u2019ve been ignoring for weeks. Make the call you keep avoiding. Finish the task you\u2019ve been pretending isn\u2019t there. Stop the <a href=\"https:\/\/blog.mindvalley.com\/revenge-bedtime-procrastination\/\" target=\"_blank\" rel=\"noreferrer noopener\">revenge bedtime procrastination<\/a> and go to sleep when you said you would.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Write down what you did. Do it again tomorrow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s the rep.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-recover-like-it-s-your-job\">2. Recover like it\u2019s your job<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Rest is for the weak? Try <em>it\u2019s what keeps you in the game.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>There\u2019s a lot of times where I just check out, relax, and balance<\/em>,\u201d James says. That includes vacations, family get-togethers, and \u201c<em>getting on my bike and riding in the mountains<\/em>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not optional (or it shouldn\u2019t be anyway). Because when you push too long without recovery, the system breaks down, stress builds, and the body takes the hit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2024, <a href=\"https:\/\/www.stress.org\/who-gets-stressed\/adults\/\" target=\"_blank\" rel=\"noreferrer noopener\">43% of U.S. adults reported feeling more anxious than the year before<\/a>. Most linked it directly to rising stress levels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But what researchers also found is, <a href=\"https:\/\/www.frontiersin.org\/journals\/psychology\/articles\/10.3389\/fpsyg.2020.00824\/full\" target=\"_blank\" rel=\"noreferrer noopener\">recovery habits, like quality sleep and mental detachment from work, are tied directly to long-term well-being and performance<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>Pushing ourselves is a great experience<\/em>,\u201d James says. \u201c<em>And also just checking out and being in our own thoughts is great, too<\/em>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Where you can start:<\/strong> Give your system a chance to reset.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Go to bed on time, step outside and do some <a href=\"https:\/\/blog.mindvalley.com\/earthing\/\" target=\"_blank\" rel=\"noreferrer noopener\">earthing<\/a>, say no to the thing that would flatten your weekend, or even do something simple like put your phone away while you eat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then do it again tomorrow. That\u2019s the rep.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-choose-your-circle-wisely\">3. Choose your circle wisely<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">James might be the one on camera, but he\u2019s never done it alone. His team was with him every single day through the 50, the 100, and everything in between.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>Nothing great is ever accomplished on our own<\/em>,\u201d he says. For him, that starts with his family, his trainers, and his wingmen, Aaron and Casey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s no secret your tribe matters. <a href=\"https:\/\/www.frontiersin.org\/journals\/psychology\/articles\/10.3389\/fpsyg.2024.1330720\/full\" target=\"_blank\" rel=\"noreferrer noopener\">People with strong support systems handle stress better and are less likely to deal with anxiety or depression<\/a>. Especially when those people share your standards and don\u2019t let you off the hook when things get hard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These are the people who show up for you, suffer with you, and don\u2019t let you tap out just because you\u2019re tired and everything sucks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>If you want to be surrounded by greatness, you have to start to act great and be great<\/em>,\u201d James explains. It\u2019s simple math. You rise or fall to the level of the people around you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Where you can start: <\/strong>Take inventory. Who in your life makes it easier to show up? Who makes it easier to quit?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spend more time with the ones who hold you to a higher standard. That\u2019s the circle that keeps you in it when it gets hard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then keep showing up. That\u2019s the rep.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/amzn.to\/4kmEyC1\" target=\"_blank\" rel=\" noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2001\" height=\"736\" src=\"https:\/\/storage.googleapis.com\/mv-prod-blog-en-assets\/2025\/05\/aa07e005-mindvalley-book-club-banner-james-lawrence.webp\" alt=\"Banner of James Lawrence's &quot;Iron Hope&quot;\" class=\"wp-image-77982\" srcset=\"https:\/\/storage.googleapis.com\/mv-prod-blog-en-assets\/2025\/05\/aa07e005-mindvalley-book-club-banner-james-lawrence.webp 2001w, https:\/\/storage.googleapis.com\/mv-prod-blog-en-assets\/2025\/05\/aa07e005-mindvalley-book-club-banner-james-lawrence-768x282.webp 768w, https:\/\/storage.googleapis.com\/mv-prod-blog-en-assets\/2025\/05\/aa07e005-mindvalley-book-club-banner-james-lawrence-1536x565.webp 1536w\" sizes=\"(max-width: 2001px) 100vw, 2001px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">(<em>Disclosure: This is an affiliate link. If you make a purchase through it, Mindvalley Book Club may earn a commission at no extra cost to you.<\/em>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fuel-your-mind\">Fuel your mind<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to see what the herculean behind-the-scenes looked like, you can watch James Lawrence\u2019s documentary, <a href=\"https:\/\/ironcowboy.com\/products#section-g4x-K1lLzl\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Iron Cowboy: The Story of the 50.50.50<\/em><\/a>. It follows the physical breakdowns, mental battles, and quiet moments of doubt that shaped one of the most ambitious endurance feats ever recorded.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But if there\u2019s anything James wants you to take away from it all, it\u2019s this: \u201c<em>know that there\u2019s a brilliant future, and you get to choose how you show up and how you navigate it<\/em>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that\u2019s the kind of insight you\u2019ll keep finding at the <a href=\"https:\/\/www.mindvalley.com\/bookclub?utm_source=mv_blog\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Mindvalley Book Club with Kristina M\u00e4nd-Lakhiani<\/strong><\/a>. Just clear ideas from people who\u2019ve lived through it, thought deeply about it, and are willing to talk plainly about what they learned.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what you can expect:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One hand-picked book a month, chosen for the clarity it brings to real, personal questions,<\/li>\n\n\n\n<li>Direct conversations with the author that get into the story behind the book,<\/li>\n\n\n\n<li>Real takeaways you can apply (without needing to read 300 pages to get there), and<\/li>\n\n\n\n<li>A community of people who care more about depth than noise.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re thirsty for more, the Mindvalley Book Club is where it starts. <strong>Join for free<\/strong> and see where the next book takes you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Welcome in.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>James Lawrence shares why people stay stuck in limiting patterns. 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