{"id":12716,"date":"2020-11-19T02:36:09","date_gmt":"2020-11-19T10:36:09","guid":{"rendered":"https:\/\/www.mindvalley.com\/clone-of-the-ultimate-guide-to-coaching-small-and-mid-sized-companies"},"modified":"2025-05-07T03:39:46","modified_gmt":"2025-05-07T08:39:46","slug":"ultimate-guide-to-coaching-prices-and-packages","status":"publish","type":"page","link":"https:\/\/www.mindvalley.com\/coach\/blog\/ultimate-guide-to-coaching-prices-and-packages\/","title":{"rendered":"The Ultimate Guide to Coaching Prices and Packages"},"content":{"rendered":"

The Ultimate Guide To Coaching Prices & Packages<\/b><\/span><\/h1>\n

How to Packages Your Services & Set Your Coaching Prices to Rapidly Increase Your Income & Impact<\/span><\/h2>\n

Empty heading<\/span><\/h2>\n

\"The<\/span><\/p>\n

The following story has appeared in different places across the internet. Sometimes it\u2019s shared as a joke and sometimes it\u2019s presented as a cautionary tale:<\/p>\n

\"How<\/span><\/p>\n

This story accurately captures what most people think of when they think of sales and business, pricing and offers, and everything else that\u2019s related\u2026<\/p>\n

At some level they think it’s sleazy.<\/p>\n

Yes, selling and pricing can be tricky, but here\u2019s the thing — it\u2019s a make or break element in your coaching business.<\/p>\n

The truth is, if you don\u2019t package and price your services in the right way, it could mean the end of your business\u2026<\/span><\/p>\n

And it will probably happen sooner rather than later! <\/span><\/span><\/p>\n

Due to the nature of work coaches do \u2014 that is, adding value to the life of the audience by helping them lift themselves to a better place \u2014 many coaches forget about the importance of the right pricing.<\/span><\/span><\/p>\n

When this aspect is ignored, the entire process becomes less sustainable, and soon, many talented coaches move away from coaching. But all it took was to plan for and select the right way to present your services.<\/span><\/span><\/p>\n

This Ultimate Guide is designed to help you grow a super successful coaching business.<\/span><\/span><\/p>\n

You\u2019re going to learn exactly how to package your services and set your coaching prices, so you can perform at your highest level with every single client and in every single coaching session\u2026<\/span><\/span><\/p>\n

And when you know the art of pricing and packaging, you\u2019ll quickly achieve your highest potential both in terms of profit and potential without hitting burnout.<\/span><\/span><\/p>\n

Isn\u2019t that awesome? Let\u2019s get started!<\/span><\/p>\n

<\/p>\n

Chapter 1<\/span><\/span><\/h5>\n

The (Ugly) Truth About Coaching Sessions<\/span><\/span><\/h4>\n

<\/a><\/p>\n

Chapter 2<\/span><\/h5>\n

Types Of Coaching Packages You Need To Know About<\/span><\/span><\/h4>\n

<\/a><\/p>\n

Chapter 3<\/span><\/h5>\n

Your Game-Changing <\/span><\/span>Coaching Package Template<\/span><\/span><\/h4>\n

<\/a><\/p>\n

Chapter 4<\/span><\/h5>\n

Sample Coaching Packages From The Real World<\/span><\/span><\/h4>\n

<\/a><\/p>\n

Chapter 5<\/span><\/h5>\n

Strategies On Coaching Prices & Fees<\/span><\/span><\/h4>\n

<\/a><\/p>\n

Chapter 6<\/span><\/h5>\n

Start Creating Your Coaching Packages<\/span><\/span><\/h4>\n

<\/a>\"The<\/span><\/p>\n

CHAPTER 1<\/h4>\n

The (Ugly) Truth About <\/span>Coaching Sessions<\/span><\/h2>\n

\"WhitePaper-Page-1-jpg-1903\u00d713597--min\"<\/span><\/p>\n

If you\u2019re serious about building a successful coaching business and making real transformations happen for your clients, you need to step away from individual and one-off coaching sessions as quickly as possible, so you can start to offer coaching packages instead.<\/p>\n

Individual coaching sessions are based on the \u201cdollars for hours\u201d business model and what this means is you can only coach and charge for the number of hours where you are physically present at a coaching session \u2013 no more than that.<\/p>\n

This can only take you so far if you want to create a reliable income in your business and sooner or later it will lead to disillusionment and burnout. As a coach, that will impact both your life and your work.<\/p>\n

Essentially, individual coaching sessions are a massive obstacle for coaches who dream of growing their business exponentially and in a way that is highly impactful, sustainable, and profitable.<\/p>\n

Think about it like this…<\/p>\n

\"24:00<\/span><\/p>\n

We all have 24<\/span><\/span><\/em> hours at our disposal every day and more than half of those hours go to doing things that have nothing to do with coaching.<\/p>\n

You spend hours each day sleeping, eating, spending time with loved ones and ticking to-do\u2019s off your list like buying groceries, cleaning the house, taking the dog for his annual visit to the vet\u2026 and on and on it goes.<\/p>\n

\"12:00<\/span><\/p>\n

This leaves you with less than 12<\/span><\/em> hours a day and even if you set yourself up to take on coaching clients throughout the day in back-to-back sessions (and this is definitely NOT what you want to do because it\u2019s unsustainable, not to mention damaging to your mental, emotional and physical wellbeing), there are only so many clients you can coach before you hit a very real, immovable income ceiling.<\/p>\n

Here\u2019s the thing\u2026<\/p>\n

No matter how much you love being a coach, it\u2019s important to experience life outside of your work. Living a full life, which includes interacting with more people, will bring more depth, skill, and purpose to your work.<\/p>\n

This is true no matter what your niche happens to be.<\/p>\n

Whether you\u2019re a business coach, health coach or life coach, being a truly great coach is about understanding people on a deep level and it\u2019s about building trust in your relationship with your audience, followers and clients. This is a skill that is naturally and organically sharpened and honed as we live life out in the real world.<\/em><\/strong><\/p>\n

There are coaches who help people to attain a sustainable work-life balance. So, it is only natural that you, as a coach, need to focus on yourself. Not only does it give you breathing space to compose your thoughts but also helps you <\/span>attain greater performance, effectiveness, and productivity.<\/span><\/a><\/span><\/p>\n

Living a full life — a life that consists of doing things and being with people outside of coaching \u2013 helps you become the best version of yourself as a coach\u2026<\/span><\/span><\/p>\n

And as a human.<\/span><\/p>\n

\"take<\/span><\/p>\n

Before you dive deeper into this Guide, it\u2019s good to get clear on your overarching income and personal goals and targets for your coaching business. This way, you can ensure your coaching prices can meet your expectations.<\/span><\/p>\n

If you\u2019re an experienced coach and you\u2019ve already identified your goals, it\u2019s still a good idea to revisit and possibly rethink and rework your goals so they\u2019re in alignment with your current wants and needs.<\/span><\/span><\/p>\n

Answer the following questions:<\/span><\/p>\n

Question #1<\/p>\n

Why do you want to grow your coaching business<\/a>?<\/p>\n

Question #2<\/p>\n

Why do you want to create a positive impact on the world?<\/p>\n

Question #3<\/p>\n

What is your current \u201chead above water\u201d monthly income goal?<\/span><\/p>\n

i.e this is the amount that allows you to pay the bills and get by but with not much left over for fun extras like having dinner out on a regular basis<\/span><\/em><\/p>\n

Question #4<\/p>\n

What is a comfortable monthly income goal for you?<\/span><\/p>\n

i.e this is the income that allows you to easily pay the bills and have some cash left over for little luxuries like a great vacation a few times a year<\/span><\/em><\/p>\n

Question #5<\/p>\n

What is your out-of-this-world-awesome monthly income goal? <\/span><\/p>\n

i.e this is your stretch goal where you never have to worry about money and there\u2019s more than enough left over for living the life of your dreams and this could include luxury vacations, a great home by the beach etc<\/span><\/em><\/p>\n

\"Types<\/span><\/p>\n

CHAPTER 2<\/h4>\n

Types Of Coaching Packages You Need To Know About<\/span><\/h2>\n

\"WhitePaper-Page-1-jpg-1903\u00d713597--min\"<\/span><\/p>\n

Now that you know there are serious drawbacks to offering just individual and one-off coaching services, it\u2019s time to learn how to create coaching packages your ideal clients can\u2019t get enough of!<\/p>\n

Coaching packages can be irresistible to your ideal clients because they provide laser-focused clarity: your clients will understand what they can expect and the results they can look forward to when they choose to work with you.<\/strong><\/em><\/p>\n

Here\u2019s an example of how that works\u2026<\/span><\/p>\n

Imagine that you\u2019re looking for a health coach to help you lose weight and get fit, and you come across 2 coaches. Which of the following would you choose?<\/span><\/p>\n

\"coaching<\/span>\"coaching<\/span><\/p>\n

Most people will pick Coach B and it\u2019s because the offer is crystal clear and potential results are outlined in a way that is easy to understand\u2026<\/span><\/p>\n

That\u2019s the power of a clear, defined coaching package.<\/span><\/p>\n

When you know how to create transformational coaching packages, you will:<\/strong><\/em><\/p>\n

\"coaching<\/span>\"coaching<\/span>\"coaching<\/span>\"coaching<\/span>\"coaching<\/span><\/p>\n

Types of Coaching Packages<\/strong><\/em><\/h4>\n

First thing to know as you begin designing a coaching package is that there are 2 key package frameworks to look at:<\/p>\n

Package Framework Type #1: Single Result Package<\/p>\n

This is a laser-focused package that is about helping your client achieve a specific result in a specific timeframe. <\/span><\/p>\n

For example, if you\u2019re a business coach, your package framework could be designed to help your client grow their audience by 10% in 2 months. <\/span><\/span><\/p>\n

Type #1 packages are usually offered at a higher price point than Type #2.<\/span><\/p>\n

Package Framework Type #2: Continuous Results Package<\/p>\n

This is an open-ended, general coaching package where you provide ongoing support for your clients as they move forward in their life and work. These packages are designed to stretch out over a longer period of time such as 3 or 6 months or even longer. <\/span><\/p>\n

For example,  if you\u2019re a business coach, your continuous results package might be around helping your client grow their customer base and their revenue over a 12-month period.<\/span><\/p>\n

How To Choose Your Package Framework<\/strong><\/em><\/h4>\n

It\u2019s important to know that there\u2019s no \u201cright\u201d or \u201cwrong\u201d when it comes to choosing a package framework for your business. A lot of coaches believe that the type of coaching package they choose depends on their niche but that\u2019s not true.<\/span><\/p>\n

Arriving at the right package framework might take some experimentation at first. As you become more familiar with your audience, you may want to change your package deliverables along the way.<\/span><\/span><\/p>\n

However, when it comes to choosing Type #1 versus Type #2, it\u2019s usually best to go with what you enjoy doing as a coach.<\/span><\/span><\/p>\n

If you prefer structured coaching, go with Type #1 and if you prefer going with the flow when you coach, choose Type #2.<\/span><\/span><\/p>\n

If you\u2019re open to working with both frameworks, consider offering a \u201cmix and match\u201d option where your clients can start with a single result package and then move into a continuous results package for ongoing support. <\/span><\/p>\n

This brings the focus to your audience, as they see you scale up with their progress. Such a process helps in your audience identifying and commending the attention that you give them as a coach.<\/span><\/p>\n

\"take<\/span><\/p>\n

In this chapter, we explored the power of defining what you do as coach and you were also introduced to 2 key types of coaching package frameworks.<\/span><\/p>\n

Now it\u2019s your turn\u2026<\/span><\/span><\/p>\n

Fill in the blanks to get crystal clear on what you do as a coach, then answer the questions below so you can have a better idea of the type of coaching package framework that you\u2019re drawn to.<\/span><\/p>\n

Identify Exactly What You Do<\/p>\n

To complete this exercise, you need to know:<\/span><\/p>\n