{"id":14400,"date":"2021-03-30T01:12:22","date_gmt":"2021-03-30T09:12:22","guid":{"rendered":"https:\/\/www.mindvalley.com\/ultimate-guide-to-what-is-coaching\/clone-of-the-ultimate-guide-to-what-is-coaching-page-2"},"modified":"2023-01-12T16:59:06","modified_gmt":"2023-01-12T21:59:06","slug":"start-life-coaching","status":"publish","type":"page","link":"https:\/\/www.mindvalley.com\/coach\/blog\/ultimate-guide-to-life-coaching-business\/start-life-coaching\/","title":{"rendered":"The Ultimate Guide to Starting a Life Coaching Business 2"},"content":{"rendered":"<p>[tcb-script src=&#8221;\/\/load.sumome.com\/&#8221; data-sumo-site-id=&#8221;42e89c242667299241070873ced823e1070b07c4fcc29785a85dc5217e88f80a&#8221;][\/tcb-script]<span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"14383\" width=\"112\" data-init-width=\"112\" height=\"112\" data-init-height=\"112\" title=\"chapter_4_icon-min\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/chapter_4_icon-min.png\" data-width=\"112\" data-height=\"112\" loading=\"lazy\" role=\"presentation\"><\/span><\/p>\n<h4 style=\"text-align: center;\" data-uw-styling-context=\"true\">CHAPTER 4<\/h4>\n<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"14417\" width=\"60\" data-init-width=\"60\" height=\"2\" data-init-height=\"2\" title=\"image_2021_03_31T09_00_36_598Z\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/image_2021_03_31T09_00_36_598Z.png\" data-width=\"60\" data-height=\"2\" loading=\"lazy\" role=\"presentation\"><\/span><\/p>\n<h1 data-uw-styling-context=\"true\" style=\"text-align: center;\">Craft Your Offers<\/h1>\n<p style=\"\" data-uw-styling-context=\"true\">Now that you know your audience, the next step is to define your coaching offers. This is where you detail out the format, the duration, the type and number of your coaching modules, and the kind of revenues you want to generate.<\/p>\n<p style=\"\"><strong data-uw-styling-context=\"true\">Why Do You Need A Framework?<\/strong><\/p>\n<ul>\n<li style=\"\"><span style=\"\" data-uw-styling-context=\"true\">It helps your clients know the days and ways you are available.<\/span><\/li>\n<li style=\"\"><span style=\"\" data-uw-styling-context=\"true\">You can adopt differential pricing for the basic and extensive offers.<\/span><\/li>\n<li style=\"\"><span style=\"\" data-uw-styling-context=\"true\">You get time to redefine and rediscover your content.<\/span><\/li>\n<li style=\"\"><span style=\"\" data-uw-styling-context=\"true\">You can schedule your travel, focus on your other commitments, and can balance work and life.<\/span><\/li>\n<li style=\"\"><span style=\"\" data-uw-styling-context=\"true\">You can avoid reaching the stage of burnout.<\/span><\/li>\n<\/ul>\n<p style=\"\"><strong data-uw-styling-context=\"true\">Structuring Your Offer<\/strong><\/p>\n<p style=\"\" data-uw-styling-context=\"true\">Here are a few things to help you create a structure.<\/p>\n<ul>\n<li><span style=\"\" data-uw-styling-context=\"true\"><span style=\"font-family: Gilroy-Bold;\" data-uw-styling-context=\"true\">Degree of Formality<\/span> &#8211; This is about the design of your course content. How do you take your clients through a coaching engagement. Do you follow a direction, but are otherwise flexible to adapt to client needs? Or do you have a rigid structure that goes step-by-step with minimal deviation?<\/span><\/li>\n<\/ul>\n<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"14389\" width=\"558\" data-init-width=\"558\" height=\"248\" data-init-height=\"248\" title=\"Degree-of-Formality-min\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/Degree-of-Formality-min.png\" data-width=\"558\" data-height=\"248\" loading=\"lazy\" role=\"presentation\"><\/span><\/p>\n<ul>\n<li><span data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Interaction<\/span> &#8211; How do you interact with your clients? Is it a group coaching session or do you prefer working 1-1? Do you host retreats or have seminars and intensives?<\/span><\/li>\n<\/ul>\n<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"14390\" width=\"564\" data-init-width=\"564\" height=\"502\" data-init-height=\"502\" title=\"Interaction_graphic-min\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/Interaction_graphic-min.png\" data-width=\"564\" data-height=\"502\" loading=\"lazy\" role=\"presentation\"><\/span><\/p>\n<ul>\n<li><span data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Medium<\/span> &#8211; &nbsp;How do you coach your clients? Is it virtually in online sessions or in person?<\/span><\/li>\n<\/ul>\n<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"14380\" width=\"558\" data-init-width=\"558\" height=\"248\" data-init-height=\"248\" title=\"Medium_graphic-min\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/Medium_graphic-min.png\" data-width=\"558\" data-height=\"248\" style=\"\" loading=\"lazy\" role=\"presentation\"><\/span><\/p>\n<ul>\n<li><span data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Type of Material&nbsp;<\/span>&#8211; &nbsp;What kind of assets do you use to help your clients learn and grow? Do you create learning guides, videos, assignments, etc? A collection of these materials will create a coaching module &#8211; which is one structured section of a course. Multiple modules strung together help your client move towards a desired outcome.<\/span><\/li>\n<\/ul>\n<p data-uw-styling-context=\"true\">We recommend using the (DSP) Desire-Solution-Package Framework to create your coaching packages. Read more about this framework<a href=\"https:\/\/www.mindvalley.com\/ultimate-guide-to-creating-coaching-packages\/framework-to-create-coaching-packages#Chapter2\" style=\"outline: none;\" data-uw-styling-context=\"true\" aria-label=\"Read more about this framework here\" uw-rm-vague-link-id=\"https:\/\/www.mindvalley.com\/ultimate-guide-to-creating-coaching-packages\/framework-to-create-coaching-packages#chapter2$here\" data-uw-rm-brl=\"false\"> here<\/a><\/p>\n<p style=\"\"><strong data-uw-styling-context=\"true\">Where To Start?<\/strong><\/p>\n<ul>\n<li data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">Do your research on pricing:<\/strong> Check for similar offerings in the market and account for the time, resources, and efforts you put into structuring your course. <\/li>\n<li data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">Create your package:<\/strong> Decide what you are going to offer your clients in an enrollment call. This is your answer to how you will help them. Do you offer individual sessions or an 8-session package? How much is that priced at? Is there a value differential in terms of price if people go for more sessions? How do you conduct those sessions? For instance, your package could be 10 life coaching sessions of 1 hour each delivered via zoom.<\/li>\n<li data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">Have more conversations:<\/strong> Practice makes perfect. As you have more and more enrollment conversations you\u2019ll realise what offers work best for you and your clients. What gives you the most value for your time and the most number of conversions. If need be, don\u2019t hesitate to course correct.<\/li>\n<\/ul>\n<p data-uw-styling-context=\"true\">Your work is done here; all you need is a client. But, <span style=\"font-family: Gilroy-Bold;\" data-uw-styling-context=\"true\">how do you get your first client?<\/span> Find out in the next chapter!<\/p>\n<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"14395\" width=\"651\" data-init-width=\"651\" height=\"89\" data-init-height=\"89\" title=\"TAS_box-min\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/TAS_box-min-1.png\" data-width=\"651\" data-height=\"89\" loading=\"lazy\" role=\"presentation\"><\/span><\/p>\n<p data-uw-styling-context=\"true\" style=\"\">It\u2019s time to put learning into action. Let\u2019s start creating your coaching package! You can use the template below.<\/p>\n<table data-rows=\"6\" data-cols=\"2\" data-v=\"middle\" style=\"\">\n<thead><\/thead>\n<tbody>\n<tr>\n<td data-th=\"category 2\" style=\"\">\n<p style=\"text-align: left;\" data-uw-styling-context=\"true\">What is the structure for your course?<\/p>\n<\/td>\n<td data-th=\"category 3\" style=\"\">Cell<\/td>\n<\/tr>\n<tr>\n<td data-th=\"What is the structure for your course?\" style=\"\">\n<p style=\"text-align: left;\" data-uw-styling-context=\"true\">How many sessions do you offer in this package?<\/p>\n<\/td>\n<td data-th=\"\" style=\"\">Cell<\/td>\n<\/tr>\n<tr>\n<td data-th=\"What is the structure for your course?\" style=\"\">\n<p style=\"text-align: left;\" data-uw-styling-context=\"true\">What type of interaction will you offer?<\/p>\n<\/td>\n<td data-th=\"\" style=\"\">Cell<\/td>\n<\/tr>\n<tr>\n<td data-th=\"What is the structure for your course?\" rowspan=\"1\" colspan=\"1\" style=\"\">\n<p style=\"text-align: left;\" data-uw-styling-context=\"true\">Are your sessions online\/offline or a mix?<\/p>\n<\/td>\n<td data-th=\"\" rowspan=\"1\" colspan=\"1\" style=\"\">Cell<\/td>\n<\/tr>\n<tr>\n<td data-th=\"What is the structure for your course?\" rowspan=\"1\" colspan=\"1\" style=\"\">\n<p style=\"text-align: left;\" data-uw-styling-context=\"true\">What is your price for this package?<\/p>\n<\/td>\n<td data-th=\"\" rowspan=\"1\" colspan=\"1\" style=\"\">Cell<\/td>\n<\/tr>\n<tr>\n<td data-th=\"What is the structure for your course?\" rowspan=\"1\" colspan=\"1\" style=\"\">\n<p style=\"text-align: left;\" data-uw-styling-context=\"true\">How can people get more value?<\/p>\n<\/td>\n<td data-th=\"\" rowspan=\"1\" colspan=\"1\" style=\"\">Cell<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a href=\"https:\/\/www.mindvalley.com\/ultimate-guide-to-life-coaching-business\/#Chapter1\" data-uw-rm-brl=\"false\"><\/p>\n<h5><span><span data-uw-styling-context=\"true\">Chapter 1<\/span><\/span><\/h5>\n<h4 style=\"\"><span style=\"\" data-uw-styling-context=\"true\">Is life coaching \u2018the\u2019 business for you?<\/span><\/h4>\n<p><\/a><a href=\"https:\/\/www.mindvalley.com\/ultimate-guide-to-life-coaching-business\/#Chapter2\" data-uw-rm-brl=\"false\"><\/p>\n<h5><span><span data-uw-styling-context=\"true\">Chapter 2<\/span><\/span><\/h5>\n<h4 style=\"\"><span style=\"\" data-uw-styling-context=\"true\">What is Your Coaching Niche?<\/span><\/h4>\n<p><\/a><a href=\"https:\/\/www.mindvalley.com\/ultimate-guide-to-life-coaching-business\/#Chapter3\" data-uw-rm-brl=\"false\"><\/p>\n<h5><span><span data-uw-styling-context=\"true\">Chapter 3<\/span><\/span><\/h5>\n<h4 style=\"\"><span style=\"\" data-uw-styling-context=\"true\">Define Your Audience<\/span><\/h4>\n<p><\/a><a href=\"#Chapter4\" data-uw-rm-brl=\"false\"><\/p>\n<h5><span><span data-uw-styling-context=\"true\">Chapter 4<\/span><\/span><\/h5>\n<h4 style=\"\"><span style=\"\" data-uw-styling-context=\"true\">Craft your offers<\/span><\/h4>\n<p><\/a><a href=\"#Chapter5\" data-uw-rm-brl=\"false\"><\/p>\n<h5><span><span data-uw-styling-context=\"true\">Chapter 5<\/span><\/span><\/h5>\n<h4 style=\"\"><span style=\"\" data-uw-styling-context=\"true\">Get your first client<\/span><\/h4>\n<p><\/a><a href=\"#Chapter6\" data-uw-rm-brl=\"false\"><\/p>\n<h5><span><span data-uw-styling-context=\"true\">Chapter 6<\/span><\/span><\/h5>\n<h4 style=\"\"><span style=\"\" data-uw-styling-context=\"true\">Build a personal brand<\/span><\/h4>\n<p><\/a><a href=\"https:\/\/www.mindvalley.com\/ultimate-guide-to-life-coaching-business\/life-coaching-resources\" data-uw-rm-brl=\"false\"><\/p>\n<h5><span><span data-uw-styling-context=\"true\">Chapter 7<\/span><\/span><\/h5>\n<h4 style=\"\"><span style=\"\" data-uw-styling-context=\"true\">Start Your Life Coaching Business<\/span><\/h4>\n<p><\/a><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"14384\" width=\"112\" data-init-width=\"112\" height=\"112\" data-init-height=\"112\" title=\"chapter_5_icon-min\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/chapter_5_icon-min.png\" data-width=\"112\" data-height=\"112\" loading=\"lazy\" role=\"presentation\"><\/span><\/p>\n<h4 style=\"text-align: center;\" data-uw-styling-context=\"true\">CHAPTER 5<\/h4>\n<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"14417\" width=\"60\" data-init-width=\"60\" height=\"2\" data-init-height=\"2\" title=\"image_2021_03_31T09_00_36_598Z\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/image_2021_03_31T09_00_36_598Z.png\" data-width=\"60\" data-height=\"2\" loading=\"lazy\" role=\"presentation\"><\/span><\/p>\n<h1 data-uw-styling-context=\"true\" style=\"text-align: center;\">Get Your First Client<\/h1>\n<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"14391\" width=\"681\" data-init-width=\"681\" height=\"313\" data-init-height=\"313\" title=\"Jenny_han_quote-min\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/Jenny_han_quote-min.png\" data-width=\"681\" data-height=\"313\" loading=\"lazy\" role=\"presentation\"><\/span><\/p>\n<p data-uw-styling-context=\"true\">Your very first client will always be special. Being coached is a significant investment of money, time, and emotions and for your first client to show their confidence in you is a big deal!<\/p>\n<p style=\"\" data-uw-styling-context=\"true\">There is no one-size-fits-all strategy for client acquisition.<\/p>\n<p style=\"\" data-uw-styling-context=\"true\">Each coach has a unique offering and hence needs a different strategy to reach out to potential clients.<\/p>\n<p data-uw-styling-context=\"true\">However, here are a few tried-and-tested ways to get the ball rolling.<\/p>\n<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"14396\" width=\"421\" data-init-width=\"421\" height=\"318\" data-init-height=\"318\" title=\"thinking_man-min\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/thinking_man-min.png\" data-width=\"421\" data-height=\"318\" style=\"\" loading=\"lazy\" role=\"presentation\"><\/span><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"14382\" width=\"590\" data-init-width=\"590\" height=\"635\" data-init-height=\"635\" title=\"bulb_graphic-min\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/bulb_graphic-min.png\" data-width=\"590\" data-height=\"635\" loading=\"lazy\" role=\"presentation\"><\/span><\/p>\n<ul>\n<li data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">Use the power of digital media:<\/strong> Social media is the most effective tool at your disposal. You can create lead generation campaigns, use analytics to monitor who is engaging with your content, and reach out to your potential audience in many different forms &#8211; emails, blogs, newsletters, in-app videos, memes, and so many amazing ways.<\/li>\n<li data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">If you want the work, network!<\/strong> Networking is the key to all things great. There\u2019s no other way to put it &#8211; know people and let people know you! Be active in different circles, be regular at attending events, conferences, and workshops. Start by setting personal targets like attending 2 events per month. Help others in whatever capacity you can and then let karma play its game.<\/li>\n<li data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">Build a personal brand:<\/strong> Be known. Work on getting the visibility you deserve. Invest in creating something unique and add on to your brand value. Also, the good old rule of quality service every time. More detail in the following chapters.<\/li>\n<li data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">All you need to do is speak!<\/strong> Look for opportunities to deliver a winning pitch &#8211; in the elevators, at social gatherings, at speakership events, anywhere where you have access to your potential clients. If possible, give a workshop or seminar on your topic of expertise. You\u2019ll position yourself as an expert and be the first choice of attendees looking for that kind of support.<\/li>\n<li data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">Read that data!<\/strong> Analyze the different sources of leads. Segment the type of audience interested in your courses and build customized messages and offers for them. Use insights for allocating promotion funds. Set-up automated campaigns for email marketing.<\/li>\n<li data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">Create free content:<\/strong> The idea is to share your knowledge without adding a transaction. For example, at Evercoach we publish high-value content, like this guide, every week. This is available at no cost for everyone. We also have great video content on <a href=\"https:\/\/www.youtube.com\/channel\/UCmSQvFLvcig5l057tbKQfRw\" style=\"font-size: 22px !important\" data-uw-styling-context=\"true\" data-uw-rm-brl=\"exc\">our YouTube channel,<\/a> our <a href=\"https:\/\/evercoach.libsyn.com\/\" style=\"font-size: 22px !important\" data-uw-styling-context=\"true\" data-uw-rm-brl=\"false\">podcast,<\/a> <a href=\"https:\/\/www.mindvalley.com\/blog\" style=\"font-size: 22px !important\" data-uw-styling-context=\"true\" data-uw-rm-brl=\"false\">blogs,<\/a> and <a href=\"https:\/\/www.mindvalley.com\/coaching-guides\" style=\"font-size: 22px !important\" data-uw-styling-context=\"true\" data-uw-rm-brl=\"false\">more coaching guides<\/a> like this one! All freely available. A content channel like this will also help you gauge the response of your potential clients and become a lead-gen funnel<\/li>\n<\/ul>\n<p style=\"\"><strong data-uw-styling-context=\"true\">How To Enroll A Potential Client<\/strong><\/p>\n<p dir=\"ltr\" style=\"\" data-uw-styling-context=\"true\">So, a potential client has reached out interested in working with you. <span style=\"font-family: Gilroy-Bold;\" data-uw-styling-context=\"true\">What\u2019s next?<\/span><\/p>\n<p dir=\"ltr\" style=\"\" data-uw-styling-context=\"true\">Schedule a brief one-on-one call to discuss expectations with your potential client before closing the enrollment. This is a free discovery call of hardly 15-20 minutes to evaluate the possibility of working together. The reason here is simple; when the right person experiences what coaching with you means, they are more than willing to invest in paid coaching.<\/p>\n<p dir=\"ltr\" style=\"\" data-uw-styling-context=\"true\">This brief call is my elevator pitch &#8211; not too detailed but just everything that ensures the client can trust me with their problems. Don\u2019t get into explaining the details of your offers, you should have a landing page or a ready template to be shared on mail. The call is about building trust and showing value for your client\u2019s money.<\/p>\n<p dir=\"ltr\" style=\"color: rgb(0, 0, 0) !important; --tcb-applied-color:rgb(0, 0, 0)  !important;\" data-uw-styling-context=\"true\">Take time to prepare a brief pitch. <span style=\"font-family: Gilroy-Bold;\" data-uw-styling-context=\"true\">Write it down, crunch it down, practice it aloud, and perfect it with every revision.<\/span><\/p>\n<p dir=\"ltr\" style=\"\" data-uw-styling-context=\"true\">Soon you\u2019ll start to anticipate the questions on call and will learn how to tackle them with practice.<\/p>\n<p dir=\"ltr\" style=\"\" data-uw-styling-context=\"true\"><a href=\"https:\/\/www.youtube.com\/watch?v=QQT-TFkkbV8\" style=\"outline: none;\" data-uw-styling-context=\"true\" data-uw-rm-brl=\"exc\">Confidence is the key<\/a> here, if a prospective client has agreed to get on a quick call, chances are that he\/she is already convinced to work with you and is considering this to be a formality or a first step.<\/p>\n<p style=\"\" data-uw-styling-context=\"true\">Get comfortable conducting client calls and especially with talking about your methodology and offer. This will help you overcome any fears and ensure that you don\u2019t \u201cfreeze\u201d when you come to the end of your discovery call.<\/p>\n<p style=\"\" data-uw-styling-context=\"true\">But why should clients be interested in you? What do you stand for? What is the brand \u2018you\u2019? Let\u2019s discuss that in the next chapter.<\/p>\n<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"14394\" width=\"651\" data-init-width=\"651\" height=\"89\" data-init-height=\"89\" title=\"TAS_box2-min\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/TAS_box2-min.png\" data-width=\"651\" data-height=\"89\" loading=\"lazy\" role=\"presentation\"><\/span><\/p>\n<p data-uw-styling-context=\"true\">Find yourself a friend or colleague who acts as your client on a call. Do a full role-play of a discovery call. Sit in separate rooms to make it formal. Do a call together and time it &#8211; 15 minutes!<\/p>\n<p data-uw-styling-context=\"true\">So, did you convert your client?<\/p>\n<p data-uw-styling-context=\"true\"><span style=\"font-family: Gilroy-Bold;\" data-uw-styling-context=\"true\">If yes<\/span> &#8211; well done, you!<\/p>\n<p data-uw-styling-context=\"true\"><span style=\"font-family: Gilroy-Bold;\" data-uw-styling-context=\"true\">If no<\/span> &#8211; reflect! What went wrong, what could have you done better? Were there things you didn\u2019t know definite answers to? If yes, do you have the answers now?<\/p>\n<p data-uw-styling-context=\"true\">Repeat this exercise every week till you ace it.<\/p>\n<p data-uw-styling-context=\"true\">Do you freeze every time you\u2019re about to make a proposal? <a href=\"https:\/\/www.youtube.com\/watch?v=ifSVPZbmv78\" style=\"outline: none;\" data-uw-styling-context=\"true\" data-uw-rm-brl=\"exc\">Here are 5 quick tips to turn fear into action<\/a> and nail that enrollment.<\/p>\n<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"14385\" width=\"112\" data-init-width=\"112\" height=\"112\" data-init-height=\"112\" title=\"chapter_6_icon-min\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/chapter_6_icon-min.png\" data-width=\"112\" data-height=\"112\" loading=\"lazy\" role=\"presentation\"><\/span><\/p>\n<h4 style=\"text-align: center;\" data-uw-styling-context=\"true\">CHAPTER 6<\/h4>\n<h1 data-uw-styling-context=\"true\" style=\"text-align: center;\">Build A Personal Brand<\/h1>\n<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"14417\" width=\"60\" data-init-width=\"60\" height=\"2\" data-init-height=\"2\" title=\"image_2021_03_31T09_00_36_598Z\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/image_2021_03_31T09_00_36_598Z.png\" data-width=\"60\" data-height=\"2\" loading=\"lazy\" role=\"presentation\"><\/span><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"14393\" width=\"651\" data-init-width=\"651\" height=\"282\" data-init-height=\"282\" title=\"Quote_graphic-min\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/Quote_graphic-min.png\" data-width=\"651\" data-height=\"282\" loading=\"lazy\" role=\"presentation\"><\/span><\/p>\n<p style=\"text-align: center;\" data-uw-styling-context=\"true\">5 Ways To Build Your Brand<\/p>\n<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"14381\" width=\"978\" data-init-width=\"978\" height=\"628\" data-init-height=\"628\" title=\"5-Ways-To-Build-Your-Brand_graphic-min\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/5-Ways-To-Build-Your-Brand_graphic-min.png\" data-width=\"978\" data-height=\"628\" loading=\"lazy\" role=\"presentation\"><\/span><\/p>\n<p style=\"\"><strong data-uw-styling-context=\"true\">01. Create a website or a social media presence<\/strong><\/p>\n<p style=\"\" data-uw-styling-context=\"true\">Having a kick-ass website that reflects your personality is great, but for first time coaches it can be cost intensive. If you can create a one-page website, great! Give it the tone you\u2019d like to be associated with. List down your offers with a call to action. Share a little about your personal story and let your clients see the real you behind your content. However, if building a website isn\u2019t feasible financially in the beginning, create a social media presence on the channels where your clients are. Have a detailed Facebook business page or create a beautiful Instagram grid. Build a resume on LinkedIn if that\u2019s where your target audience is.<\/p>\n<p style=\"\"><strong data-uw-styling-context=\"true\">02. Build a tribe<\/strong><\/p>\n<p data-uw-styling-context=\"true\">Connect with like-minded people who believe in the same vision as you. Look for opportunities to co-create something together. Something like a podcast series or maybe a blog together. Help each other grow while working towards your respective dreams<\/p>\n<p style=\"\"><strong data-uw-styling-context=\"true\">03. Market yourself<\/strong><\/p>\n<p data-uw-styling-context=\"true\">Explore options like content marketing, conducting demos, being guest speakers, building a social media presence, and digital marketing to get visibility and create a strong online presence.<\/p>\n<p style=\"\"><strong data-uw-styling-context=\"true\">04. Build trust<\/strong><\/p>\n<p data-uw-styling-context=\"true\">Let your work do the talking. Aim for client delight and not just client satisfaction. Deliver quality work and on time.<\/p>\n<p style=\"\"><strong data-uw-styling-context=\"true\">05. Don\u2019t hesitate to reinvent<\/strong><\/p>\n<p data-uw-styling-context=\"true\">We outgrow our visions and are evolving every minute. It\u2019s not just a need but a necessity to continuously reinvent to be a better version of ourselves. So, keep learning and charting your own path.<\/p>\n<p><span><a href=\"https:\/\/www.mindvalley.com\/ultimate-guide-to-life-coaching-business\" aria-label=\"www.mindvalley.com\" title=\"www.mindvalley.com\" data-uw-rm-brl=\"false\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"14418\" width=\"140\" data-init-width=\"133\" height=\"47\" data-init-height=\"45\" title=\"image_2021_03_31T08_59_55_508Z\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/image_2021_03_31T08_59_55_508Z.png\" data-width=\"140\" data-height=\"47\" data-link-wrap=\"true\" style=\"\" loading=\"lazy\" role=\"presentation\"><\/a><\/span><span><a href=\"https:\/\/www.mindvalley.com\/ultimate-guide-to-life-coaching-business\/life-coaching-resources\" aria-label=\"www.mindvalley.com\" title=\"www.mindvalley.com\" data-uw-rm-brl=\"false\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-id=\"14388\" width=\"161\" data-init-width=\"175\" height=\"41\" data-init-height=\"45\" title=\"continue_btn-min\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/continue_btn-min-6.png\" data-width=\"161\" data-height=\"41\" data-link-wrap=\"true\" loading=\"lazy\" role=\"presentation\"><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[tcb-script src=&#8221;\/\/load.sumome.com\/&#8221; data-sumo-site-id=&#8221;42e89c242667299241070873ced823e1070b07c4fcc29785a85dc5217e88f80a&#8221;][\/tcb-script] CHAPTER 4 Craft Your Offers Now that you know your audience, the next step is to define your coaching offers. This is where you detail out the format, the duration, the type and number of your coaching modules, and the kind of revenues you want to generate. Why Do You Need A [&hellip;]<\/p>\n","protected":false},"author":64,"featured_media":14426,"parent":14375,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14400","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ultimate Guide to Starting a Life Coaching Business<\/title>\n<meta name=\"description\" content=\"Everything you need to know about starting a successful life coaching business that is profitable and fulfilling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mindvalley.com\/coach\/blog\/ultimate-guide-to-life-coaching-business\/start-life-coaching\/\" \/>\n<meta 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