{"id":7398,"date":"2020-09-22T20:38:37","date_gmt":"2020-09-23T04:38:37","guid":{"rendered":"https:\/\/www.mindvalley.com\/ultimate-guide-to-becoming-a-life-coach\/clone-of-the-ultimate-introduction-to-becoming-a-life-coach-page-2"},"modified":"2022-12-16T04:48:02","modified_gmt":"2022-12-16T09:48:02","slug":"life-coaching-business","status":"publish","type":"page","link":"https:\/\/www.mindvalley.com\/coach\/blog\/ultimate-guide-to-becoming-a-life-coach\/life-coaching-business\/","title":{"rendered":"The Ultimate Introduction to Becoming a Life Coach page 3"},"content":{"rendered":"

[tcb-script src=”\/\/load.sumome.com\/” data-sumo-site-id=”42e89c242667299241070873ced823e1070b07c4fcc29785a85dc5217e88f80a”][\/tcb-script]\"\"<\/span><\/p>\n

CHAPTER 4<\/h4>\n

Starting A Life Coaching Business<\/span><\/span><\/h1>\n

\"\"<\/span><\/p>\n

You\u2019re passionate about helping people\u2026<\/span><\/p>\n

It\u2019s one of the biggest reasons you\u2019re called to life coaching.<\/span><\/span><\/p>\n

Let\u2019s get something clear\u2026<\/span><\/span><\/p>\n

Passion is awesome\u2026 Passion creates drive and motivation\u2026 Passion inspires creativity\u2026<\/span><\/span><\/p>\n

But passion is not enough.<\/span><\/span><\/p>\n

It\u2019s not enough to build a thriving life coaching business or career.<\/span><\/span>It’s not enough to be sustainable as a full-time coach or avoid overwhelm and exhaustion as a part-time coach.It\u2019s really just not enough for long-term success!<\/em><\/span><\/span><\/p>\n

If you\u2019re serious about attracting a waitlist of ideal coaching clients and creating an awesome reputation as a life coach, you need to think about it like this\u2026<\/span><\/p>\n

\"\"<\/span><\/p>\n

So, what\u2019s the first step in building a successful, sustainable business as a coach?<\/span><\/em><\/p>\n

Choose your \u201cwho\u201d and your \u201cwhat.\u201d<\/span><\/span><\/strong><\/p>\n

You need to know who<\/span><\/em> you want to work with \u2013 your ideal clients<\/a> \u2013 and what<\/span><\/em> you want to work on \u2013 your niche or area of expertise.<\/span><\/span><\/p>\n

When you do this, you\u2019ll instantly have an edge over other coaches who don\u2019t know these things and here\u2019s why\u2026<\/span><\/span><\/p>\n

Specialists win over generalists. Every. Single. Time.<\/span><\/span><\/p>\n

Life coaching is a massive field and if you offer services as a general \u201clife coach,\u201d you\u2019ll disappear into a sea of sameness.<\/span><\/span><\/p>\n

Your audience won\u2019t pay any attention to you and what you have to offer because they won\u2019t have a clue about what you can do for them and the results they can expect.<\/span><\/span><\/p>\n

Being “a life coach” won’t only make it hard to position yourself in a competitive market, but it will be harder for your ideal clients to find you and you’ll be working extra hard to reach out to clients every single time which will be a challenge for scaling your business and making it sustainable.<\/span><\/span><\/p>\n

These issues disappear just like that when you decide on your ideal client and focus on a specific area of expertise or niche.<\/span><\/span><\/p>\n

Why? Because doing both of these things is like putting out a giant welcome mat for people to work with you.<\/span><\/span><\/p>\n

When you include your expertise and ideal client persona in your <\/span><\/span>messaging and marketing<\/span><\/span><\/a>, everything becomes crystal clear.<\/span><\/span><\/p>\n

Here\u2019s an example:<\/span><\/p>\n

\"\"<\/span><\/p>\n

See how that works? <\/span><\/p>\n

The more specific and clear you are, the easier it is to:<\/span><\/p>\n

– Find and approach the right clients<\/span><\/p>\n

– Communicate your message effectively<\/span><\/p>\n

– Position yourself as an expert in that niche<\/span><\/p>\n

– Have a proven methodology that creates specific results<\/span><\/p>\n

– Enroll clients more easily and consistently<\/span><\/p>\n

Your who and your what are the first steps \u2013 and the most important ones \u2013 in your journey to build a successful life coaching business that continues to grow and thrive.<\/span><\/p>\n

\"\"<\/span><\/p>\n

Choose your \u201cwho\u201d and your \u201cwhat\u201d now.<\/span><\/p>\n

Don\u2019t look at the clock for this one. Allow yourself to take as much time as you need as finding your niche and your audience is an intensely personal and deep exercise that can take a while. But it\u2019s time worth investing!<\/span><\/span><\/p>\n

Here are key questions to get you started:<\/span><\/p>\n