{"id":11808,"date":"2024-01-24T10:50:00","date_gmt":"2024-01-24T15:50:00","guid":{"rendered":"https:\/\/www.mindvalley.com\/?p=11808"},"modified":"2025-10-20T09:49:39","modified_gmt":"2025-10-20T14:49:39","slug":"why-hire-business-coach","status":"publish","type":"post","link":"https:\/\/www.mindvalley.com\/coach\/blog\/why-hire-business-coach\/","title":{"rendered":"Why hire a business coach? 6 reasons to invest in mentor coaching"},"content":{"rendered":"\r\n<p>You might be wondering, \u201c<em>Why hire a business coach when you\u2019re one yourself?<\/em>\u201d The thing is, it benefits not only your revenue but also makes you a better coach by experiencing what your clients experience firsthand.<\/p>\r\n\r\n\r\n\r\n<p>Hiring one for the first time can be intimidating. You might be feeling like you\u2019re supposed to know these things. After all, it\u2019s what you make a living out of.<\/p>\r\n\r\n\r\n\r\n<p>If you\u2019re concerned about \u201c<em>How much does a business coach cost?<\/em>\u201d then career coach <strong>Robbie Swale<\/strong> might offer you a new perspective on this: seeing it as an investment and focusing on earning it back by growing your business.<\/p>\r\n\r\n\r\n\r\n<p>Here are six reasons why working with a coach is the best move you can make to scale your practice, told through the lived experience of Robbie himself.<\/p>\r\n\r\n\r\n\r\n<p><span style=\"text-decoration: underline;\"><em>This article was originally published on <\/em><a href=\"https:\/\/www.linkedin.com\/pulse\/6-reasons-why-hiring-coach-most-important-thing-you-do-robbie-swale\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>LinkedIn<\/em><\/a><em> in February 2019 by Robbie Swale and has been edited for punctuation and clarity.<\/em><\/span><\/p>\r\n\r\n\r\n\r\n<p>I was speaking to a client of mine, a coach. We were just finishing our final session. Extraordinary things had happened for the client in her life, and her <a href=\"https:\/\/blog.mindvalley.com\/underpromise-overdeliver\/\" target=\"_blank\" rel=\"noreferrer noopener\">coaching business<\/a>. She said, reflecting on the power of the work, \u201c<em>I just don\u2019t understand coaches who don\u2019t have coaches<\/em>.\u201d<\/p>\r\n\r\n\r\n\r\n<p>And I don\u2019t either.<\/p>\r\n\r\n\r\n\r\n<p>Because if there is one thing a coach can do to have the greatest positive effect on the success and impact of their coaching business, then it is to hire a coach for themselves.<\/p>\r\n\r\n\r\n\r\n<p>And that\u2019s what this article is about. It\u2019s about how, if you want to <a href=\"https:\/\/blog.mindvalley.com\/build-a-coaching-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">start a successful coaching business<\/a>, then you should consider hiring a coach.<\/p>\r\n\r\n\r\n\r\n<p>Having your coach will not only be a joyful, powerful, and inspiring journey, but it will also be singularly impactful on how successful you are in making this coaching thing your livelihood.<\/p>\r\n\r\n\r\n\r\n<p>Here\u2019s why&#8230;<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-1-it-s-the-quickest-and-easiest-way-to-let-s-say-triple-what-you-know-about-selling-coaching\" class=\"wp-block-heading\">1. It\u2019s the quickest and easiest way to, let\u2019s say, triple what you know about selling coaching<\/h2>\r\n\r\n\r\n\r\n<p>I was running a group supervision call with a colleague, supporting several new coaches with the challenges they were having in the first few months after completing their coach training. On this particular call, the common business coach challenges they brought were mainly around how best to enroll new clients.<\/p>\r\n\r\n\r\n\r\n<p>This included everything from contracts to the actual mechanics of the conversations with prospective clients. I couldn\u2019t work out why I found it so confusing that these coaches were asking these questions.<\/p>\r\n\r\n\r\n\r\n<p>Where did I learn this? Because only some of it had been when I studied in the same coaching course a couple of years before. And then I realized that the three coaches on the call had never hired a coach.<\/p>\r\n\r\n\r\n\r\n<p>Hiring a coach once would have shown them the answers to almost all their questions; seeing what went through their minds as they decided which coach to hire, or seeing what the coaches did and what made the difference.<\/p>\r\n\r\n\r\n\r\n<p>In fact, they would have learned so much even from coaches they decided not to work with.<\/p>\r\n\r\n\r\n\r\n<p>While I was studying coaching, I read <em>The Prosperous Coach<\/em>, a fantastic book by Rich Litvin and Steve Chandler. One of the things they say in the book is: Hire a coach. After all, who would (as they say, memorably) trust a doctor who told you they didn\u2019t go to the doctor?<\/p>\r\n\r\n\r\n\r\n<p>So after I finished my training, I went out and spoke to coaches. It was fascinating, and the lessons I took away helped me create new ways of being and behaving in my business that I could believe in.<\/p>\r\n\r\n\r\n\r\n<p>That included ways I <em>didn\u2019t<\/em> want to be.<\/p>\r\n\r\n\r\n\r\n<p>And you just can\u2019t learn all that from a 10-step webinar program. You need to play in the real world.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-2-it-will-make-you-a-much-better-coach-faster\" class=\"wp-block-heading\">2. It will make you a much better coach, faster<\/h2>\r\n\r\n\r\n\r\n<p>The section above is about the enrollment process, and there\u2019s so much to learn there. But hiring a coach will gift you so much more than that: It has the potential to change and inspire the way you work and change lives every day.<\/p>\r\n\r\n\r\n\r\n<p>So hire a coach who hasn\u2019t trained in the same place you did. Hire one who has developed themselves over the years. Hire one who\u2019s better than you. And then learn from them. Because seeing people in action is inspiring and enlightening.<\/p>\r\n\r\n\r\n\r\n<p>It gives you a feeling for how a different coach plays the game: how they lead and when they follow, what questions they ask and when, how they play with exercises and assignments, and what it\u2019s like when they do.<\/p>\r\n\r\n\r\n\r\n<p>It supports you in going through one of the most important shifts that a coach needs to go through to do their best work: the shift into trusting that you can create your own coaching style as well as your own coaching business.<\/p>\r\n\r\n\r\n\r\n<p>That shift partly comes from seeing how other people do things and thinking, \u201c<em>I could do that. But would I?<\/em>\u201d<\/p>\r\n\r\n\r\n\r\n<p>What did it feel like when they said that, or sent you that email or assignment? What was the outcome? Would you do it like that? If yes, then start doing it. If not, then why not?<\/p>\r\n\r\n\r\n\r\n<p>As another client of mine said to me recently, \u201c<em>There shouldn\u2019t be any shame in copying what others have done<\/em>.\u201d Absolutely. You\u2019re here to serve your clients, to support them as best you can, so borrow what other coaches have said and done to change your clients\u2019 lives.<\/p>\r\n\r\n\r\n\r\n<p>I heard someone say once: there\u2019s no new wisdom in the world, but when you share the age-old wisdom, you give it your flavor, and that makes it new. So use what your coach uses to serve your clients as best you can, and give it your flavor.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-3-it-will-guide-you-through-your-money-issues\" class=\"wp-block-heading\">3. It will guide you through your money issues<\/h2>\r\n\r\n\r\n\r\n<p>I\u2019ve spoken to many coaches, and most (if not all) of them have at some point in their life had this thought \u201c<em>Is my coaching worth $X?<\/em>\u201d<\/p>\r\n\r\n\r\n\r\n<p>Often, this challenge (working through our resistance to charging for our time) is one of the things that holds coaches back from running a successful business, from having the money they need, the money that is the lifeblood enabling them to change the world.<\/p>\r\n\r\n\r\n\r\n<p>Now, hiring a coach doesn\u2019t always resolve that\u2014although it can, if you focus your work there\u2014but it can answer a bigger and often underlying question: Is any coaching worth $X?<\/p>\r\n\r\n\r\n\r\n<p>Because once you have paid a coach $1,000, $2,000, or $10,000 and seen and felt what you got in return, you will know this. It will be a part of your experience. Was it worth that money? If yes, why? If not, why not?<\/p>\r\n\r\n\r\n\r\n<p>When looking for a development opportunity in 2017, I came across a program I wanted to do: Bren\u00e9 Brown\u2019s <a href=\"https:\/\/brenebrown.com\/thedaringway\/\" target=\"_blank\" rel=\"noreferrer noopener\">Daring Way Certification<\/a>. It was in Houston, Texas, and cost $3,000. Plus, of course, I had to go to Houston. This seemed like an enormous amount of money until I shifted my perspective to look at it as an investment in my business.<\/p>\r\n\r\n\r\n\r\n<p>I did this almost by accident, by asking myself this question: How many extra clients would I have to get to make this investment in my business\u2014of about $4,000 including the travel\u2014worth it? I was charging \u00a31,500 for my typical engagement at the time, so the answer was easy: three.<\/p>\r\n\r\n\r\n\r\n<p>Then I thought, would being able to say I am an accredited Daring Way facilitator lead to me getting three extra people, <em>ever<\/em>, to work with me? That <em>ever<\/em> there, that\u2019s important. I can add that in there because I\u2019ve made a commitment to coaching for the long term. And with that commitment\u2014and making the commitment is important if you want to make a success of your coaching business\u2014the answer came to me: It was a pretty obvious yes.<\/p>\r\n\r\n\r\n\r\n<p>In the end, I didn\u2019t go for that training, but that opened something up for me in how I looked at investing in myself. It was the final push that opened the door to \u201c<em>If I do things differently, I can create more money for myself<\/em>.\u201d It was the final nail in the coffin of \u201c<em>There is a scarcity of money available to me<\/em>.\u201d<\/p>\r\n\r\n\r\n\r\n<p>For many of you, entrepreneurs and business owners especially, this may not be new, but for me, it was, and the shift was important.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-4-it-will-teach-you-deep-down-what-it-s-like-to-be-a-client\" class=\"wp-block-heading\">4. It will teach you\u2014deep down\u2014what it\u2019s like to be a client<\/h2>\r\n\r\n\r\n\r\n<p>The sales process is not the only part of working with someone that you will learn from about <a href=\"https:\/\/blog.mindvalley.com\/self-coaching\/\" target=\"_blank\" rel=\"noreferrer noopener\">receiving coaching<\/a>. You will also learn more about every stage of the process.<\/p>\r\n\r\n\r\n\r\n<p>About three months into the Prosperous Coach Salon, I was getting worried. I hadn\u2019t made as much money during the program as I thought I would.<\/p>\r\n\r\n\r\n\r\n<p>My thoughts were all over the place&#8230;<\/p>\r\n\r\n\r\n\r\n<p>Is it working? Will I get the value I want? Am I doing it wrong? Will I regret taking part in the program? Has this all been a terrible mistake?<\/p>\r\n\r\n\r\n\r\n<p>And until I wrote down my worries to try to process them, I wasn\u2019t able to see how funny it was. When I looked down at it in writing, I laughed out loud because this is something I speak to my clients about all the time.<\/p>\r\n\r\n\r\n\r\n<p>From my earliest clients, I had begun to see how it happens for people, often about one-third or halfway through their coaching. They worried about it; they felt like enough progress wasn\u2019t being made.<\/p>\r\n\r\n\r\n\r\n<p>It\u2019s the period in the middle of the hero\u2019s journey (that\u2019s what a commitment to changing your life and changing yourself is) that Joseph Campbell calls in the belly of the beast, where you most want to give up, where it feels most hopeless.<\/p>\r\n\r\n\r\n\r\n<p>I had seen this, so I often shared that this might happen with clients near the start of our work. I had felt it before myself, but this time, with more money on the line\u2014more money than I had paid for almost anything ever\u2014I felt it so much more strongly. And after I had had the experience of that during the Salon, I was able to notice it even more with my clients and develop extra compassion for them at that stage in their journeys.<\/p>\r\n\r\n\r\n\r\n<p>I was also able to learn from how Rich prepared us for it and then how he worked with the members of the group (including me) on our concerns. I was also able to see how that stage is sometimes a necessary part of the process, as Campbell, Steven Pressfield, and so many others tell us. From that moment and that realization, things really started to shift for me in Rich\u2019s program. My growth and engagement accelerated.<\/p>\r\n\r\n\r\n\r\n<p>It\u2019s not just that, though, that you learn about <a href=\"https:\/\/blog.mindvalley.com\/how-to-get-coaching-clients\/\" target=\"_blank\" rel=\"noreferrer noopener\">what it\u2019s like to be a client.<\/a> It\u2019s about all stages of the process and the journey.<\/p>\r\n\r\n\r\n\r\n<p>You learn about the beginning of engagements: How do you set them up to be powerful?<\/p>\r\n\r\n\r\n\r\n<p>You learn about the ends of them: what kind of ending serves you when you\u2019re a client? How can you make the way you end your engagements even better and gift your clients a powerful ending?<\/p>\r\n\r\n\r\n\r\n<p>And you learn about how a coach manages, supports, and works with their clients throughout the process. Then you can reflect: What would you want more of or less of, and how can you deliver it to your clients at each stage of the process?<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-5-it-will-transform-your-belief-in-coaching\" class=\"wp-block-heading\">5. It will transform your belief in coaching<\/h2>\r\n\r\n\r\n\r\n<p>\u201c<em>What do you actually do, Robbie?<\/em>\u201d said a friend of mine to me a couple of years ago. \u201c<em>As far as I can tell from your articles, you just listen to people and reflect back what they say?<\/em>\u201d It wasn\u2019t said with malice, but I felt at least a dash of skepticism.<\/p>\r\n\r\n\r\n\r\n<p>My stomach dropped. It played into my doubts: Is coaching even a thing?<\/p>\r\n\r\n\r\n\r\n<p>How can sitting and listening to people, reflecting things to them, and asking questions make such a difference?<\/p>\r\n\r\n\r\n\r\n<p>Why do people pay money for this? Is this a real job? Am I about to get found out?<\/p>\r\n\r\n\r\n\r\n<p>But, inside me, something was different from how it had been a year before when my confidence and my belief in coaching were far more fragile. I was more confident. I believed more. Some of that came from seeing the results for my clients: From seeing my income go up and reading the feedback people had given me.<\/p>\r\n\r\n\r\n\r\n<p>The belief came from the feeling I felt every time I left sessions with my coach and seeing the things I achieved with that energy and momentum. Things I didn\u2019t think myself capable of. It came from understanding the value of making a commitment to work with someone for several months and to work on myself.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-6-it-will-keep-you-on-the-right-path\" class=\"wp-block-heading\">6. It will keep you on the right path<\/h2>\r\n\r\n\r\n\r\n<p>Coaching is hard. Being an entrepreneur is hard. It isn\u2019t for everyone.<\/p>\r\n\r\n\r\n\r\n<p>It has downs to go with the ups, struggles to go with the successes and stress to go with the joy. I\u2019ve spoken before about how important it is to make a long-term commitment to coaching (indeed, I believe that\u2019s true of any venture), because committing to the long term will free you in the present.<\/p>\r\n\r\n\r\n\r\n<p>Making a commitment frees you to do so many things: To make investments in yourself, to create long-term relationships, and to not be chasing the next client desperately. But making a commitment only works if you can stay committed.<\/p>\r\n\r\n\r\n\r\n<p>There\u2019s a reason that we do what we do, that we love coaching. It\u2019s because it\u2019s an incredibly powerful way of developing yourself, meeting challenges, getting through struggles, and relieving stress. I remember thinking early on in my business, \u201c<em>Wow, this coaching I\u2019m getting is so valuable. Even if all my business does is pay for this, it\u2019ll be worth it<\/em>.\u201d<\/p>\r\n\r\n\r\n\r\n<p>If you hire a coach, it will keep you invested in coaching. It will help you keep your belief and your faith, and it will help you stick with this thing, even when you\u2019re doubting, even when you feel like giving up.<\/p>\r\n\r\n\r\n\r\n<p>Elevate your career and future-proof your business by learning this one crucial skill for coaches. Join us in the <a href=\"https:\/\/www.mindvalley.com\/certs\/business\/masterclass?utm_source=blog_inline_link&amp;utm_campaign=launch_cbc_apr_2022&amp;utm_medium=end_of_article&amp;otag=mv_blog_certs\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>Become a Mindvalley Certified Business Coach<\/em><\/strong><\/a> free masterclass.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>I was speaking to a client of mine, a coach. We were just finishing our final session. Extraordinary things had happened for the client, in her life and in her coaching business.<br \/>\n<br \/>\nShe said, reflecting on the power of the work, \u201cI just don\u2019t understand coaches who don\u2019t have coaches.\u201d<br \/>\n<br \/>\nAnd I don\u2019t either.<\/p>\n","protected":false},"author":85,"featured_media":29331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","tve_updated_post":"<div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-17b3893408d\" style=\"\"><p><a href=\"https:\/\/www.linkedin.com\/pulse\/6-reasons-why-hiring-coach-most-important-thing-you-do-robbie-swale\/\" target=\"_blank\" class=\"tve-froala\" style=\"outline: none;\" aria-label=\"This post is an extract from Robbie Swale\u2019s full article on Linkedin. - opens in new tab\" uw-rm-external-link-id=\"https:\/\/www.linkedin.com\/pulse\/6-reasons-why-hiring-coach-most-important-thing-you-do-robbie-swale\/$thispostisanextractfromrobbieswale\u2019sfullarticleonlinkedin.\" data-uw-rm-brl=\"exc\" data-uw-rm-ext-link=\"na\"><em data-uw-styling-context=\"true\">This&nbsp;post is an extract from Robbie Swale\u2019s full article on Linkedin.<\/em><\/a><\/p><p data-uw-styling-context=\"true\">I was speaking to a client of mine, a coach. We were just finishing our final session. Extraordinary things had happened for the client, in her life and in her coaching business. She said, reflecting on the power of the work, <em data-uw-styling-context=\"true\">\u201cI just don\u2019t understand coaches who don\u2019t have coaches.\u201d<\/em><\/p><p data-uw-styling-context=\"true\">And I don\u2019t either.<\/p><p data-uw-styling-context=\"true\">Because if there is one thing a coach can do to have the greatest positive effect on the success and impact of their <a href=\"https:\/\/www.mindvalley.com\/ultimate-guide-on-how-to-start-a-coaching-business\" target=\"_blank\" aria-label=\"coaching business - opens in new tab\" uw-rm-external-link-id=\"https:\/\/www.mindvalley.com\/ultimate-guide-on-how-to-start-a-coaching-business$coachingbusiness\" data-uw-styling-context=\"true\" class=\"tve-froala\" style=\"outline: none;\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">coaching business<\/a>, then it is to hire a coach for themselves.<\/p><p data-uw-styling-context=\"true\">And that\u2019s what this article is about. It\u2019s about how, if you want to <a href=\"https:\/\/www.mindvalley.com\/ultimate-guide-to-creating-a-coaching-business-plan?utm_source=blog_hyperlink&amp;utm_campaign=evergreen_sycb\" target=\"_blank\" class=\"tve-froala fr-basic\" style=\"outline: none;\" data-uw-styling-context=\"true\" aria-label=\"coaching business - opens in new tab\" uw-rm-external-link-id=\"https:\/\/www.mindvalley.com\/ultimate-guide-to-creating-a-coaching-business-plan?utm_source=blog_hyperlink&amp;utm_campaign=evergreen_sycb$coachingbusiness\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">start a successful coaching business<\/a>, then you should definitely consider to hire a coach.&nbsp;<\/p><p data-uw-styling-context=\"true\">Having your own coach will not only be the joyful, powerful, inspiring journey it has the potential to be for anyone, but it will be singularly impactful on how successful you are in making this coaching thing your livelihood.<\/p><p data-uw-styling-context=\"true\">Here\u2019s why...<\/p><h2 class=\"\" style=\"\" data-css=\"tve-u-17b38931d02\"><strong data-uw-styling-context=\"true\">1. It is the Quickest and Easiest Way To (let\u2019s say) Triple What You Know About How To Sell Coaching<\/strong><\/h2><\/div><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-1761a760ab5\" style=\"\"><span class=\"tve_image_frame\"><img class=\"tve_image wp-image-12090 tcb-moved-image\" alt=\"What You Know About How To Sell Coaching\" data-id=\"12090\" width=\"600\" data-init-width=\"1000\" height=\"401\" data-init-height=\"668\" title=\"What You Know About How To Sell Coaching\" loading=\"lazy\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/shutterstock_491975740-min-min.jpg\" data-width=\"600\" data-height=\"401\" data-css=\"tve-u-17cda75be85\" style=\"\" data-uw-rm-ima-original=\"what you know about how to sell coaching\"><\/span><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">I was running a group supervision call with a colleague, supporting several new coaches with the challenges they were having in the first few months after completing their coach training. On this particular call, the challenges they brought were mainly around how best to enroll new clients.<\/p><p data-uw-styling-context=\"true\">This included everything from contracts to the actual mechanics of the conversations with prospective clients. I couldn\u2019t work out why I found it so confusing that these coaches were asking these questions.<\/p><p data-uw-styling-context=\"true\">Where had I learnt this? Because only some of it had been when I studied on the same course \u2013 at&nbsp;<a href=\"https:\/\/www.thecoachingschool.co.uk\/\" rel=\"nofollow\" target=\"_blank\" data-uw-styling-context=\"true\" aria-label=\"the Coaching School - opens in new tab\" uw-rm-external-link-id=\"https:\/\/www.thecoachingschool.co.uk\/$thecoachingschool\" class=\"tve-froala\" style=\"outline: none;\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">the Coaching School<\/a> \u2013 a couple of years before. And then I realized: the three coaches on the call had never, between them, hired a coach. Hiring a coach once \u2013 seeing what went through their minds as they made a decision about which coach to hire, seeing what the coaches did and what made the difference \u2013 would have shown them the answers to almost all their questions.<\/p><p data-uw-styling-context=\"true\">In fact, even from coaches they decided&nbsp;<em data-uw-styling-context=\"true\">not<\/em>&nbsp;to work with, they would have learnt so much of value.<\/p><p data-uw-styling-context=\"true\">While I was studying coaching, I read&nbsp;<a href=\"https:\/\/www.amazon.co.uk\/Prosperous-Coach-Increase-Income-Clients\/dp\/1600250300\" rel=\"nofollow\" target=\"_blank\" class=\"tve-froala\" style=\"outline: none;\" data-uw-styling-context=\"true\" aria-label=\"The Prosperous Coach - opens in new tab\" uw-rm-external-link-id=\"https:\/\/www.amazon.co.uk\/prosperous-coach-increase-income-clients\/dp\/1600250300$theprosperouscoach\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">The Prosperous Coach<\/a>, the fantastic book by <a href=\"https:\/\/www.mindvalley.com\/being-an-exponential-coach\/online-training\/invite?utm_source=blog_hyperlink&amp;utm_campaign=evergreen_bxc\" target=\"_blank\" aria-label=\"Rich Litvin - opens in new tab\" uw-rm-external-link-id=\"https:\/\/www.mindvalley.com\/being-an-exponential-coach\/online-training\/invite?utm_source=blog_hyperlink&amp;utm_campaign=evergreen_bxc$richlitvin\" data-uw-styling-context=\"true\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">Rich Litvin<\/a> and Steve Chandler. One of the things they say in the book is: hire a coach. After all, who would \u2013 they say, memorably \u2013 trust a doctor who told you they didn\u2019t go to the doctor?<\/p><p data-uw-styling-context=\"true\">So after I finished my training, I went out and I spoke to coaches. It was fascinating, and the lessons I took away helped me create ways of being and behaving in my business that I could believe in<\/p><p data-uw-styling-context=\"true\">That included ways I&nbsp;<em data-uw-styling-context=\"true\">didn\u2019t<\/em>&nbsp;want to be.<\/p><p data-uw-styling-context=\"true\">And you just can\u2019t learn all that from a ten-step webinar program. You need to play in the real world.<br role=\"presentation\"><br role=\"presentation\"><\/p><h2 class=\"\" style=\"\" data-css=\"tve-u-17b3893bf81\"><strong data-uw-styling-context=\"true\">2. It Will Make You a Much Better Coach, Faster<\/strong><\/h2><\/div><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-1761a775445\" style=\"\"><span class=\"tve_image_frame\"><img class=\"tve_image wp-image-12253\" alt=\"It Will Make You a Much Better Coach, Fast\" data-id=\"12253\" width=\"600\" data-init-width=\"2560\" height=\"399\" data-init-height=\"1703\" title=\"It Will Make You a Much Better Coach, Fast\" loading=\"lazy\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/shutterstock_345947990-scaled.jpg\" data-width=\"600\" data-height=\"399\" data-css=\"tve-u-17cda75b55d\" style=\"\" data-uw-rm-ima-original=\"it will make you a much better coach, fast\"><\/span><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">The section above is about the enrollment process, and there\u2019s so much to learn there. But hiring a coach will gift you so much more than that: it has the potential to grow, change and inspire the way you work, the way you change lives every day.<\/p><p data-uw-styling-context=\"true\">So hire a coach who hasn\u2019t trained in the same place you did. Hire one who has really developed themselves over the years. Hire one who\u2019s better than you. And then learn from them. Because seeing people in action is inspiring and it is enlightening.<\/p><p data-uw-styling-context=\"true\">It gives you a feeling for how a different coach plays the game: how they lead, and when they follow; what questions they ask and when; how they play with exercises and assignments, and what it\u2019s like when they do. It supports you to go through one of the most important shifts that a coach needs to go through to do their best work:&nbsp;<a href=\"https:\/\/youtu.be\/_DmlSTu_pfI\" rel=\"nofollow\" target=\"_blank\" class=\"tve-froala fr-basic\" style=\"outline: none; transition: all 0s ease 0s;\" data-uw-styling-context=\"true\" aria-label=\"the shift into trusting that you can create your own coaching style, as well as your own coaching business - opens in new tab\" uw-rm-external-link-id=\"https:\/\/youtu.be\/_dmlstu_pfi$theshiftintotrustingthatyoucancreateyourowncoachingstyle,aswellasyourowncoachingbusiness\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">the shift into trusting that you can create your own coaching style, as well as your own coaching business<\/a>.<\/p><p data-uw-styling-context=\"true\">That shift partly comes from seeing how other people do things, and thinking \u2018I could do that. But would I?\u2019 What did it feel like when they said that, or sent you that email or assignment? What was the outcome? Would you do it like that? If yes, then start doing it. If no, then why not?<\/p><p data-uw-styling-context=\"true\">As another client of mine said to me recently, \u2018There shouldn\u2019t be any shame in copying what others have done.\u2019 Absolutely. You\u2019re here to serve your client, to support them as best you can, so borrow what other coaches have said and done in order to change your clients\u2019 lives. I heard someone say once: there\u2019s no new wisdom in the world, but when you share the age-old wisdom, you give it your flavor, and that makes it new. So use what your coach uses, to serve your clients as best you can, and give it your flavor.<br role=\"presentation\"><br role=\"presentation\"><\/p><h2 class=\"\" style=\"\" data-css=\"tve-u-17b3893e4a0\"><strong data-uw-styling-context=\"true\">3. It Will Guide You Through Your Money Issues<\/strong><\/h2><\/div><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-1761a78be9a\" style=\"\"><span class=\"tve_image_frame\"><img class=\"tve_image wp-image-12215\" alt=\"It Will Guide You Through Your Money Issues\" data-id=\"12215\" width=\"600\" data-init-width=\"1000\" height=\"400\" data-init-height=\"667\" title=\"It Will Guide You Through Your Money Issues\" loading=\"lazy\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/shutterstock_594530414-1.jpg\" data-width=\"600\" data-height=\"400\" data-css=\"tve-u-17cda77436c\" style=\"\" data-uw-rm-ima-original=\"it will guide you through your money issues\"><\/span><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\" data-uw-rm-sr=\"\">I\u2019ve spoken to many coaches, and most (if not all) of them have at some point in their life had this thought \u201cIs my coaching worth \u00a3X?\u201d Often, this challenge \u2013 working through our resistance around charging for our time \u2013 is one of the things that holds coaches back from running a successful business, from having the money which they need, the money that is the life blood that enables them to change the world.<\/p><p data-uw-styling-context=\"true\" data-uw-rm-sr=\"\">Now hiring a coach doesn\u2019t always resolve that \u2013 although it can, if you focus your work there \u2013 but it can answer a bigger and often underlying question, \u201cIs&nbsp;<strong><em data-uw-styling-context=\"true\">any&nbsp;<\/em><\/strong>coaching worth \u00a3X?\u201d Because once you have paid a coach \u00a31,000 or \u00a32,000 or \u00a310,000, and seen and felt what you got in return, you will know this. It will be a part of your experience. Was it worth that money? If yes, why? If no, why not?<\/p><p data-uw-styling-context=\"true\" data-uw-rm-sr=\"\">One of the most important, though, for this story, was this one. When looking for a development opportunity in 2017 I came across a program I wanted to do: Bren\u00e9 Brown\u2019s Daring Way Certification. It was in Houston, Texas, and cost $3,000. Plus, of course, I had to go to Houston. This seemed like an enormous amount of money, until I shifted my perspective to look at it as an investment in my business. I did this almost by accident, by asking myself this question: how many extra clients would I have to get to make this investment in my business \u2013 of about $4,000 including the travel \u2013 worth it? I was charging \u00a31,500 for my typical engagement at the time, so the answer was easy: three.&nbsp;<\/p><p data-uw-styling-context=\"true\">Then I thought, \u2018Would being able to say I am an accredited Daring Way facilitator lead to me getting three extra people, <strong><em data-uw-styling-context=\"true\">ever<\/em><\/strong>, to work with me?\u2019 That bold, italicized \u2018ever\u2019, there, that\u2019s important. I can add that in there because I\u2019ve made a commitment to coaching, for the long term. And with that commitment \u2013 <a href=\"https:\/\/youtu.be\/CO-nLgqyTEE\" rel=\"nofollow\" target=\"_blank\" class=\"tve-froala fr-basic\" style=\"outline: none;\" data-uw-styling-context=\"true\" aria-label=\"and making the commitment is important if you want to make a success of your coaching business - opens in new tab\" uw-rm-external-link-id=\"https:\/\/youtu.be\/co-nlgqytee$andmakingthecommitmentisimportantifyouwanttomakeasuccessofyourcoachingbusiness\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">and making the commitment is important if you want to make a success of your coaching business<\/a>&nbsp;\u2013 the answer came: to me, it was a pretty obvious \u2018Yes\u2019.<\/p><p data-uw-styling-context=\"true\">In the end, I didn\u2019t go for that training, but that opened something new up for me in how I looked at investing in myself. It was the final push that opened the door to: \u2018If I do things differently, I can&nbsp;<strong><em data-uw-styling-context=\"true\">create<\/em><\/strong>&nbsp;more money for myself\u2019. It was the final nail in the coffin of \u2018There is a scarcity of money available to me.\u2019<\/p><p data-uw-styling-context=\"true\">For many of you, entrepreneurs and business owners especially, this may not be new, but for me it was, and the shift was important.<br role=\"presentation\"><br role=\"presentation\"><\/p><h2 style=\"\" class=\"\" data-css=\"tve-u-17b38940d24\"><strong data-uw-styling-context=\"true\">4. It Will Teach You \u2013 Deep Down \u2013 What It\u2019s Like To Be A Client<\/strong><\/h2><\/div><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-1761a7a2a5d\" style=\"\"><span class=\"tve_image_frame\"><img class=\"tve_image wp-image-12088\" alt=\"It Will Teach You \u2013 Deep Down \u2013 What It\u2019s Like To Be a Client\" data-id=\"12088\" width=\"600\" data-init-width=\"2560\" height=\"400\" data-init-height=\"1707\" title=\"It Will Teach You \u2013 Deep Down \u2013 What It\u2019s Like To Be a Client\" loading=\"lazy\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/shutterstock_290942954-min-scaled.jpg\" data-width=\"600\" data-height=\"400\" data-css=\"tve-u-17cda7101ab\" style=\"\" data-uw-rm-ima-original=\"it will teach you \u2013 deep down \u2013 what it\u2019s like to be a client\"><\/span><\/div><div class=\"thrv_wrapper thrv_text_element\">\t<p data-uw-styling-context=\"true\">The sales process is not the only part of working with someone that you will learn about from receiving coaching. You learn more about every stage of the process.<\/p><p data-uw-styling-context=\"true\">About three months into the Prosperous Coach Salon, I was getting worried. I hadn\u2019t made as much money during the program as I thought I would.&nbsp;<\/p><p data-uw-styling-context=\"true\">My thoughts were all over the place...<em> <\/em><\/p><p data-uw-styling-context=\"true\"><em data-uw-styling-context=\"true\">Is it working? Will I get the value I want? Am I doing it wrong? Will I regret taking part in the program? Has this all been a terrible mistake?<\/em><\/p><p data-uw-styling-context=\"true\">And until I wrote down my worries to try to process them, I wasn\u2019t able to see how funny it was. When I looked down at it in writing, I laughed out loud, because this is something I speak to my clients about&nbsp;<em data-uw-styling-context=\"true\">all the time<\/em>.<\/p><p data-uw-styling-context=\"true\">From my earliest clients I had begun to see how it happens for people, often about one third or half way through their coaching. They worried about it, they felt like enough progress wasn\u2019t being made. It\u2019s the period in the middle of the Hero\u2019s Journey \u2013 and that\u2019s what a commitment to changing your life, changing yourself, is \u2013 that Joseph Campbell calls&nbsp;<em data-uw-styling-context=\"true\">in the belly of the beast<\/em>, where you most want to give up, where it feels most hopeless.<\/p><p data-uw-styling-context=\"true\">I had seen this, so I often shared that this might happen with clients near the start of our work. I had felt it before myself, but this time, with more money on the line, more money than I had paid for almost anything ever, I felt it so much more strongly. And after I had had the felt experience of that during the Salon, I was able to notice it even more with my clients, and develop extra compassion for them at that stage in their journeys.<\/p><p data-uw-styling-context=\"true\">I was also able to learn from how Rich prepared us for it, and then how he worked with the members of the group (including me) on our concerns. I was also able to see how that stage is sometimes a necessary part of the process, as Campbell, Steven Pressfield, and so many others tell us. From that moment, that realization, things really started to shift for me in Rich\u2019s program, and my growth and engagement accelerated.<\/p><p data-uw-styling-context=\"true\">It\u2019s not just that, though, that you learn about what it\u2019s like to be a client. It\u2019s about all stages of the process, the journey.<\/p><p data-uw-styling-context=\"true\">You learn about the beginning of engagements: H<em data-uw-styling-context=\"true\">ow do you set them up to be powerful? You learn about the ends of them: what kind of ending serves you when you\u2019re a client? <a href=\"https:\/\/www.youtube.com\/watch?v=cVMvCF76p9g\" target=\"_blank\" data-uw-styling-context=\"true\" aria-label=\"How can you make the way you end your engagements even more you and gift your clients a powerful ending - opens in new tab\" uw-rm-external-link-id=\"https:\/\/www.youtube.com\/watch?v=cvmvcf76p9g$howcanyoumakethewayyouendyourengagementsevenmoreyouandgiftyourclientsapowerfulending\" class=\"tve-froala\" style=\"outline: none;\" data-uw-rm-brl=\"exc\" data-uw-rm-ext-link=\"na\">How can you make the way you end your engagements even more&nbsp;<em data-uw-styling-context=\"true\">you<\/em>&nbsp;and gift&nbsp;<em data-uw-styling-context=\"true\">your<\/em>&nbsp;clients a powerful ending<\/a>?<\/em><\/p><p data-uw-styling-context=\"true\">And you learn about how a coach manages and supports and works with their clients throughout the process. Then you can reflect<em data-uw-styling-context=\"true\">: what would you want more of, or less of, and how can you deliver it to your clients at each stage of the process?<\/em><br role=\"presentation\"><br role=\"presentation\"><\/p><h2 style=\"\" data-css=\"tve-u-1761a804d6e\" class=\"\"><strong data-uw-styling-context=\"true\">5. It Will Transform Your Belief In Coaching<\/strong><\/h2><\/div><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-1761a7b8a67\" style=\"\"><span class=\"tve_image_frame\"><img class=\"tve_image wp-image-12091\" alt=\"It Will Transform Your Belief in Coaching\" data-id=\"12091\" width=\"600\" data-init-width=\"2560\" height=\"401\" data-init-height=\"1709\" title=\"It Will Transform Your Belief in Coaching\" loading=\"lazy\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/shutterstock_492012469-min-scaled.jpg\" data-width=\"600\" data-height=\"401\" data-css=\"tve-u-17cda726103\" style=\"\" data-uw-rm-ima-original=\"it will transform your belief in coaching\"><\/span><\/div><div class=\"thrv_wrapper thrv_text_element\">\t<p data-uw-styling-context=\"true\"><em data-uw-styling-context=\"true\">\u201cWhat do you actually do, Robbie?\u201d&nbsp;<\/em>said a friend of mine, to me, a couple of years ago.<em data-uw-styling-context=\"true\">\u201cAs far as I can tell for your articles you just listen to people and reflect back what they say?\u201d<\/em> It wasn\u2019t said with malice, but I felt at least a dash of skepticism.<\/p><p data-uw-styling-context=\"true\">My stomach dropped. It played into my doubts:&nbsp;<em data-uw-styling-context=\"true\">is coaching even a thing? How can sitting and listening to people and reflecting things and asking questions make such a difference? Why do people pay money for this? Is this a real job? Am I about to get found out?<\/em><\/p><p data-uw-styling-context=\"true\">But, inside me, something was different to how it had been a year before that, when my confidence and my belief in coaching was far more fragile. I was more confident. I believed more. Some of that came from seeing the results for my clients, of seeing my income go up and reading the feedback people had given me.<\/p><p data-uw-styling-context=\"true\">The belief came from the feeling I felt every time I left sessions with my coach, and seeing the things I achieved with that energy and momentum, things I didn\u2019t think myself capable of. It came from understanding the value of making a months-long commitment to work with someone, and to work on myself.<br role=\"presentation\"><br role=\"presentation\"><\/p><h2 style=\"\" data-css=\"tve-u-1761a808e12\" class=\"\"><strong data-uw-styling-context=\"true\">6. It Will Keep You On The Right Path<\/strong><\/h2><\/div><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-1761a7da6e5\" style=\"\"><span class=\"tve_image_frame\"><img class=\"tve_image wp-image-12094\" alt=\"It Will Keep You On the Path\" data-id=\"12094\" width=\"600\" data-init-width=\"1000\" height=\"400\" data-init-height=\"667\" title=\"It Will Keep You On the Path\" loading=\"lazy\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/shutterstock_628998383.jpg\" data-width=\"600\" data-height=\"400\" data-css=\"tve-u-17cda75a63a\" style=\"\" data-uw-rm-ima-original=\"it will keep you on the path\"><\/span><\/div><div class=\"thrv_wrapper thrv_text_element\">\t<section data-css=\"tve-u-174fcdbf12a\" class=\"\"><p data-uw-styling-context=\"true\">Coaching is hard. Being an entrepreneur is hard. It isn\u2019t for everyone. It has downs to go with the ups, struggles to go with the successes, stress to go with the joy.&nbsp;<a href=\"https:\/\/youtu.be\/CO-nLgqyTEE\" rel=\"nofollow\" target=\"_blank\" class=\"tve-froala fr-basic\" style=\"outline: none;\" data-uw-styling-context=\"true\" aria-label=\"I\u2019ve spoken before about how important it is to make a long term commitment to coaching - opens in new tab\" uw-rm-external-link-id=\"https:\/\/youtu.be\/co-nlgqytee$i\u2019vespokenbeforeabouthowimportantitistomakealongtermcommitmenttocoaching\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">I\u2019ve spoken before about how important it is to make a long term commitment to coaching<\/a>&nbsp;\u2013 indeed, I believe that\u2019s true of any venture \u2013 because committing to the long term will free you in the present.<\/p><p data-uw-styling-context=\"true\">Making the commitment frees you to do so many things \u2013 to make investments in yourself, to create long term relationships, to not be chasing the next client desperately \u2013 but making a commitment only works if you can&nbsp;<a href=\"https:\/\/www.linkedin.com\/pulse\/recommitting-journey-robbie-swale\" target=\"_blank\" class=\"tve-froala fr-basic\" style=\"outline: none;\" data-uw-styling-context=\"true\" aria-label=\"stay committed - opens in new tab\" uw-rm-external-link-id=\"https:\/\/www.linkedin.com\/pulse\/recommitting-journey-robbie-swale$staycommitted\" data-uw-rm-brl=\"exc\" data-uw-rm-ext-link=\"na\">stay committed<\/a>.<\/p><p data-uw-styling-context=\"true\">There\u2019s a reason that we do what we do, that we love <a href=\"https:\/\/www.mindvalley.com\/ultimate-guide-to-what-is-coaching?utm_source=blog_hyperlink&amp;utm_campaign=evergreen_tboc\" target=\"_blank\" data-uw-styling-context=\"true\" aria-label=\"coaching - opens in new tab\" uw-rm-external-link-id=\"https:\/\/www.mindvalley.com\/ultimate-guide-to-what-is-coaching?utm_source=blog_hyperlink&amp;utm_campaign=evergreen_tboc$coaching\" class=\"tve-froala fr-basic\" style=\"outline: none;\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">coaching<\/a>. It\u2019s because it\u2019s an incredibly powerful way of developing yourself, of meeting challenges, getting through struggles, relieving stress. I remember thinking, early on in my business, <em data-uw-styling-context=\"true\">\u2018Wow, this coaching I\u2019m getting is so valuable. Even if all my business does is pay for this, it\u2019ll be worth it.\u2019<\/em><\/p><p data-uw-styling-context=\"true\">If you hire a coach, it will keep you invested in coaching, it will help you keep your belief and your faith, and it will help you stick at this thing, even when you\u2019re doubting, even when you feel like giving up.<\/p><p data-uw-styling-context=\"true\">And there you have it. I hope this article has opened up your eyes to the many, many ways that investing in your own coach will be the most important investment you make in your business.<\/p><p data-uw-styling-context=\"true\">Hiring a coach is an investment in yourself and your business. Like me, you can do the maths: how many extra clients does a coach need to support you to get \u2013&nbsp;<strong><em data-uw-styling-context=\"true\">ever<\/em><\/strong>,&nbsp;<a href=\"https:\/\/youtu.be\/CO-nLgqyTEE\" rel=\"nofollow\" target=\"_blank\" data-uw-styling-context=\"true\" aria-label=\"if you\u2019ve made your commitment - opens in new tab\" uw-rm-external-link-id=\"https:\/\/youtu.be\/co-nlgqytee$ifyou\u2019vemadeyourcommitment\" class=\"tve-froala fr-basic\" style=\"outline: none;\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">if you\u2019ve made your commitment<\/a><em data-uw-styling-context=\"true\">&nbsp;\u2013&nbsp;<\/em>for you to be able to pay for the coaching? Do you&nbsp;<em data-uw-styling-context=\"true\">feel&nbsp;<\/em>that they can help you with that? And, of course, it\u2019s coaching, so it will come down to you: are you ready to take action around your business to create those clients?<\/p><p data-uw-styling-context=\"true\">Then you have to take the plunge: you have to find the coach who you trust to not only develop you and encourage you and inspire you, but also to support you as you raise your fees and create more clients. And if you find that person, you have to leap.<\/p><p data-uw-styling-context=\"true\">So make the commitment. Back yourself, and back your coach.<\/p><p><strong><em><a href=\"https:\/\/www.linkedin.com\/pulse\/6-reasons-why-hiring-coach-most-important-thing-you-do-robbie-swale\/\" target=\"_blank\" class=\"tve-froala\" style=\"outline: none;\" data-uw-styling-context=\"true\" aria-label=\"Read Robbie Swale\u2019s full article on Linkedin. - opens in new tab\" uw-rm-external-link-id=\"https:\/\/www.linkedin.com\/pulse\/6-reasons-why-hiring-coach-most-important-thing-you-do-robbie-swale\/$readrobbieswale\u2019sfullarticleonlinkedin.\" data-uw-rm-brl=\"exc\" data-uw-rm-ext-link=\"na\">Read Robbie Swale\u2019s full article on Linkedin.<\/a><\/em><\/strong><\/p><\/section><\/div><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad\" data-css=\"tve-u-17835b0bec0\" style=\"\">\n\t<div class=\"tve-content-box-background\" style=\"\" data-css=\"tve-u-17835b0beb4\"><\/div>\n\t<div class=\"tve-cb\"><div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width:760;\" data-css=\"tve-u-17835b0bebc\"><div class=\"tcb-flex-row v-2 tcb-resized tcb--cols--2\" data-css=\"tve-u-17835b0bebd\" style=\"\"><div class=\"tcb-flex-col\" data-css=\"tve-u-17835b0beb9\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper thrv_text_element\"><h5 class=\"\" data-css=\"tve-u-17835b0bebf\" data-uw-rm-mod=\"\" data-uw-styling-context=\"true\" style=\"\" data-uw-rm-heading=\"level\" role=\"heading\" aria-level=\"3\">Accelerate Your Coaching Skills &amp; 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