{"id":11849,"date":"2024-01-26T06:00:00","date_gmt":"2024-01-26T11:00:00","guid":{"rendered":"https:\/\/www.mindvalley.com\/?p=11849"},"modified":"2025-10-20T09:56:59","modified_gmt":"2025-10-20T14:56:59","slug":"over-delivery-can-damage-your-coaching-business","status":"publish","type":"post","link":"https:\/\/www.mindvalley.com\/coach\/blog\/over-delivery-can-damage-your-coaching-business\/","title":{"rendered":"3 signs you fell for the \u201cunderpromise and overdeliver\u201d myth in your coaching business"},"content":{"rendered":"\r\n

Marketing and sales gurus, established coaches, and other business experts chant the same mantra:<\/p>\r\n\r\n\r\n\r\n

Overdeliver, overdeliver, overdeliver.<\/em><\/p>\r\n\r\n\r\n\r\n

You need to exceed expectations\u2014to overdeliver\u2014when you work with your clients.<\/p>\r\n\r\n\r\n\r\n

But for Ajit<\/strong>, the co-founder of Mindvalley Coach, he’s not one to accept advice just because it\u2019s common or popular.<\/p>\r\n\r\n\r\n\r\n

It\u2019s good to evaluate and analyze everything you hear and read based on your personal experiences and observations. This way, you don\u2019t get caught up in short-lived trends or ideas that may harm more than help your business<\/a>.<\/p>\r\n\r\n\r\n\r\n

Instead of wondering how to underpromise and overdeliver, take the cost of it into account first.<\/p>\r\n\r\n\r\n\r\n

Based on Ajit’s own experiences working with countless coaches over hundreds of hours, here’s what he advises\u2026<\/p>\r\n\r\n\r\n\r\n

What does \u201cunderpromise and overdeliver\u201d mean?<\/h2>\r\n\r\n\r\n\r\n

The phrase \u201cunderpromise and overdeliver\u201d basically means promising someone less but delivering more. It’s the idea of setting modest expectations and then pleasantly surprising others by going above and beyond what you initially committed to.<\/p>\r\n\r\n\r\n\r\n

It’s akin to saying, “I’ll do my best<\/em>,” and then surpassing expectations by aiming for exceptional results.<\/p>\r\n\r\n\r\n\r\n

Overdelivering is great, but only up to a point.<\/p>\r\n\r\n\r\n\r\n

If you don\u2019t do it right, you could end up creating massive problems that could destroy your entire coaching practice.<\/p>\r\n\r\n\r\n\r\n

Here are three signs that tell you you\u2019re overdoing over-delivery and what you should do instead.<\/p>\r\n\r\n\r\n\r\n

3 signs the \u201cunderpromise and overdeliver\u201d mantra is damaging your coaching business<\/h2>\r\n\r\n\r\n\r\n

Sign 1: Time boundaries mean nothing to you<\/h3>\r\n\r\n\r\n\r\n

Your coaching sessions are powerful and results-driven. You don\u2019t end a coaching session until you\u2019ve answered every question that your clients ask.<\/p>\r\n\r\n\r\n\r\n

Even if it means going over the session time by 15, 20, 60 minutes, or more.<\/p>\r\n\r\n\r\n\r\n

Do you recognize yourself here? If you said yes, it\u2019s time to stop what you\u2019re doing and reevaluate what\u2019s really going on.<\/p>\r\n\r\n\r\n\r\n

So what are the risks of underpromising and overdelivering here?<\/p>\r\n\r\n\r\n\r\n

When you allow a coaching session to go way beyond the designated time, you\u2019re showing your client that you have no boundaries.<\/p>\r\n\r\n\r\n\r\n

Healthy boundaries are crucial if you want to build a successful, sustainable coaching practice<\/a>. Over-stretching yourself because of weak boundaries will cause you to feel overworked, overwhelmed, and underappreciated.<\/p>\r\n\r\n\r\n\r\n

You\u2019re likely to feel deep resentment toward your clients, and you might even end up believing that coaching is not for you. Avoid this by protecting your boundaries as a coach from the start.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

Highlight what you will and will not do (no client calls after hours or on weekends, for example) in your client contract and when you first speak to your clients on a discovery call.<\/p>\r\n\r\n\r\n\r\n

Doing this will create clarity and help you to uphold boundaries if your client steps over the line.<\/p>\r\n\r\n\r\n\r\n

Sign 2: You deliver amazing results, but your prices are ridiculously low<\/h3>\r\n\r\n\r\n\r\n

Some coaches figure that if they overdeliver by charging less for top-notch services, clients will be impressed and keep coming back for more sessions. They hope that more clients will be attracted to their low price point, and this will create business success.<\/p>\r\n\r\n\r\n\r\n

Nothing could be further from the truth.<\/p>\r\n\r\n\r\n\r\n

Success is not measured by the quantity of clients that you work with but by the quality of the work you do.<\/p>\r\n\r\n\r\n\r\n

If you\u2019re spending just about every waking hour working with clients to make ends meet, then you\u2019re headed straight toward \u201cBurnout City<\/a>.\u201d If you\u2019re exhausted all the time, you will not be able to help your clients achieve the results<\/a> they\u2019re looking for, which will damage your reputation as a coach.<\/p>\r\n\r\n\r\n\r\n

When you charge a ridiculously low price, you are also demonstrating to your clients that you don\u2019t value your own services, and this means they\u2019re likely to do the same.<\/p>\r\n\r\n\r\n\r\n

When you undercharge, your clients will take you for granted, will be less inclined to work with the strategies, tips, and tools that you share with them, and may even be happy to skip sessions with no prior notice.<\/p>\r\n\r\n\r\n\r\n

This is not the kind of coaching practice that you want, and it\u2019s certainly not the message that you want to give your clients.<\/p>\r\n\r\n\r\n\r\n

Evaluate your price points with care. Do a little background research on your competitors, and make sure you are pricing competitively and in line with the true value of your services.<\/p>\r\n\r\n\r\n\r\n

Sign 3: You consistently do your clients\u2019 work for them<\/h3>\r\n\r\n\r\n\r\n

Imagine this scenario\u2026<\/p>\r\n\r\n\r\n\r\n

A business coach comes up with a list of strategies that his client needs to implement to move forward in their business.<\/p>\r\n\r\n\r\n\r\n

One of these strategies is to come up with a list of ideas around creating products or programs that the client can sell to create a great passive income stream.<\/p>\r\n\r\n\r\n\r\n

The coach tells the client to create this list so they can discuss it during a follow-up coaching session.<\/p>\r\n\r\n\r\n\r\n

The client fails to do this. So the coach comes up with ideas for the client during the follow-up in an attempt to \u201coverdeliver.\u201d<\/p>\r\n\r\n\r\n\r\n

In this all too common scenario, the coach does the client\u2019s work, and the client ends up with a great list of program ideas without having to do any of the creative thinking or research.<\/p>\r\n\r\n\r\n\r\n

Does this feel familiar?<\/p>\r\n\r\n\r\n\r\n

If you do the work for your clients, it doesn\u2019t mean you go the extra mile. It means that you\u2019re teaching them to depend on you.<\/p>\r\n\r\n\r\n\r\n

You\u2019re demonstrating that they don\u2019t have the capability or the creativity to do what it takes to create success in their own lives. And without even meaning to, you\u2019ll end up disempowering your clients.<\/p>\r\n\r\n\r\n\r\n

No matter how tempting it is, never do the work for your clients in the name of \u201coverdelivering.\u201d Instead, hold your clients accountable<\/a> for the work they must do so they can create the results that they want in their lives.<\/p>\r\n\r\n\r\n\r\n

Impress your clients without overstretching yourself<\/h2>\r\n\r\n\r\n\r\n

If your goal is to overdeliver and exceed your clients\u2019 expectations, pick just one thing and be very specific. For instance, if you\u2019re a business coach, share five marketing strategies instead of three, or offer a surprise bonus along with your programs or packages.<\/p>\r\n\r\n\r\n\r\n

When it\u2019s not done right, overdelivering can sink you into the depths of burnout and put your entire business in jeopardy.<\/p>\r\n\r\n\r\n\r\n

When it\u2019s done right, overdelivering will create a mind-blowing reputation that will skyrocket your coaching practice.<\/p>\r\n\r\n\r\n\r\n

Choose wisely.<\/p>\r\n\r\n\r\n\r\n

Join our free masterclass, Become a Mindvalley Certified Business Coach<\/em><\/strong><\/a>, and discover how you can create future-proof wealth, freedom, and expansion in your business with high-paying coaching clients.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

this-popular-piece-of-advice-could-cause-you-to-run-your-coaching-practice-into-the-ground<\/p>\n","protected":false},"author":85,"featured_media":29375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[136],"tags":[862],"area-of-growth":[],"featured":[],"outcome":[],"series":[],"class_list":["post-11849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coaching-business","tag-certified-life-coach"],"acf":[],"yoast_head":"\n3 Signs You Fell for the \u201cUnderpromise and Overdeliver\u201d Myth<\/title>\n<meta name=\"description\" content=\"Did you fall for the common business myth of underpromising and overdelivering? 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