{"id":11853,"date":"2024-01-29T08:02:00","date_gmt":"2024-01-29T13:02:00","guid":{"rendered":"https:\/\/www.mindvalley.com\/?p=11853"},"modified":"2025-10-20T10:00:35","modified_gmt":"2025-10-20T15:00:35","slug":"5-beliefs-holding-you-back-from-sales-success-as-a-coach","status":"publish","type":"post","link":"https:\/\/www.mindvalley.com\/coach\/blog\/5-beliefs-holding-you-back-from-sales-success-as-a-coach\/","title":{"rendered":"These 5 beliefs may be holding you back from selling coaching services confidently"},"content":{"rendered":"\r\n<p>The best salespeople in the world spend 80% of their time working on their mindset and 20% of their time learning sales techniques because they know the truth:<\/p>\r\n\r\n\r\n\r\n<p>You could be the best at what you do\u2026<\/p>\r\n\r\n\r\n\r\n<p>You could offer incredible products or packages\u2026<\/p>\r\n\r\n\r\n\r\n<p>You could have a fantastic sales script\u2026<\/p>\r\n\r\n\r\n\r\n<p>But if you don\u2019t have the right mindset, you won\u2019t be attracting coaching clients and closing contracts.<\/p>\r\n\r\n\r\n\r\n<p>So learning how to sell coaching services starts with releasing these five limiting beliefs.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-i-have-to-become-a-sales-rockstar-right-this-minute\" class=\"wp-block-heading\">I have to become a sales rockstar\u2026 right this minute<\/h2>\r\n\r\n\r\n\r\n<p>Actually, no, you don\u2019t.<\/p>\r\n\r\n\r\n\r\n<p>No one is born knowing how to sell or how to persuade and influence others.<\/p>\r\n\r\n\r\n\r\n<p>The truth is that selling is a skill, and just like riding a bike or learning how to play the guitar, it takes time and practice to get really good at it.<\/p>\r\n\r\n\r\n\r\n<p>If you start out with high expectations (like, \u201c<em>I need to create 30 new clients in two weeks<\/em>\u201d or \u201c<em>I need to go from $0 to $20,000 in a month<\/em>\u201d), chances are, you\u2019ll end up disappointed.<\/p>\r\n\r\n\r\n\r\n<p>Worst of all, you might be tempted to quit even before you can succeed.<\/p>\r\n\r\n\r\n\r\n<p>Instead, give yourself time to practice the art of selling.<\/p>\r\n\r\n\r\n\r\n<p>Set a few attainable goals and a reasonable timeline, and make them a part of your personal development plan.<\/p>\r\n\r\n\r\n\r\n<p>There are a lot of helpful resources on how to sell <a href=\"https:\/\/blog.mindvalley.com\/wheel-of-life\/\" target=\"_blank\" rel=\"noreferrer noopener\">life coaching<\/a> services. So keep your eyes open for <a href=\"https:\/\/www.amazon.com\/Prosperous-Coach-Increase-Income-Clients\/dp\/1600250300\" target=\"_blank\" rel=\"noreferrer noopener\">books<\/a>, courses, guides, and sales coaches who can help you accelerate the process and improve your sales skills.<\/p>\r\n\r\n\r\n\r\n<p>It will pay off in the long run and contribute to your efforts in coaching business development.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-2-i-need-to-succeed-more-than-i-fail\" class=\"wp-block-heading\">2. I need to succeed more than I fail<\/h2>\r\n\r\n\r\n\r\n<p>This is an ambitious goal, but it\u2019ll likely set you up for the exact thing you want to avoid: failure.<\/p>\r\n\r\n\r\n\r\n<p>If you go into every sales conversation with an attachment to the outcome, your clients will smell the desperation.<\/p>\r\n\r\n\r\n\r\n<p>If you approach potential clients thinking, \u201c<em>I need to get them to say yes<\/em>,\u201d they will sense that and turn away.<\/p>\r\n\r\n\r\n\r\n<p>And who can blame them? You probably wouldn\u2019t sign with a coach who seems desperate, either.<\/p>\r\n\r\n\r\n\r\n<p>So what can you do instead? Show, don\u2019t tell.<\/p>\r\n\r\n\r\n\r\n<p>When you\u2019re on a sales call, think of it as a coaching call. Focus on creating transformation for your potential client. Ask them about their biggest challenge and show them how you\u2019d approach it with coaching.<\/p>\r\n\r\n\r\n\r\n<p>This gives them a taste of what it\u2019s like to work with you <a href=\"https:\/\/blog.mindvalley.com\/coaching-skills\/\" target=\"_blank\" rel=\"noreferrer noopener\">and your skills<\/a>, so they will be more likely to return to you as paying clients.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-3-they-don-t-want-me-to-sell-to-them\" class=\"wp-block-heading\">3. They don\u2019t want me to sell to them<\/h2>\r\n\r\n\r\n\r\n<p>Many coaches think their potential clients hate being sold to, but this is far from the truth.<\/p>\r\n\r\n\r\n\r\n<p>People don\u2019t dislike being sold to. They dislike those who sell without <a href=\"https:\/\/blog.mindvalley.com\/sales-integrity\/\" target=\"_blank\" rel=\"noreferrer noopener\">integrity<\/a>. That\u2019s a big difference.<\/p>\r\n\r\n\r\n\r\n<p>When a potential client gets on a call with you, they want to hear the truth.<\/p>\r\n\r\n\r\n\r\n<p>They want to know about your coaching skills, and they want to know how you can <a href=\"https:\/\/hbr.org\/2018\/12\/the-5-things-all-great-salespeople-do\" target=\"_blank\" rel=\"noreferrer noopener\">help create a change in their lives<\/a>. And if they feel good about what they\u2019re hearing, they want you to share how they can work with you.<\/p>\r\n\r\n\r\n\r\n<p>In other words, they want you to sell.<\/p>\r\n\r\n\r\n\r\n<p>So tell your clients what they need to know, and give yourself permission to share your offer with them.<\/p>\r\n\r\n\r\n\r\n<p>When you do, you\u2019ll feel more relaxed and inspired to sell yourself.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-4-i-ll-attract-more-paying-clients-if-i-lower-my-rates\" class=\"wp-block-heading\">4. I\u2019ll attract more paying clients if I lower my rates<\/h2>\r\n\r\n\r\n\r\n<p>This belief is probably the most damaging one on this list.<\/p>\r\n\r\n\r\n\r\n<p>So many coaches\u2014even those who\u2019ve been in the game for a while\u2014believe that their challenges around selling have to do with their price.<\/p>\r\n\r\n\r\n\r\n<p>They decrease their rates and end up wondering why their sign-up rate dips even lower.<\/p>\r\n\r\n\r\n\r\n<p>Here\u2019s the truth: Clients aren\u2019t looking for the cheapest coach. They\u2019re looking for the one who can deliver the biggest value to them.<\/p>\r\n\r\n\r\n\r\n<p>This is why there are coaches who can charge thousands and thousands of dollars for a few hours of their time and still have a long waitlist of clients.<\/p>\r\n\r\n\r\n\r\n<p>If you want to improve your sign-up rate, forget about compromising on the price.<\/p>\r\n\r\n\r\n\r\n<p>Instead, focus on becoming the best coach you can be, and your sign-ups will skyrocket on their own.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-5-i-need-to-perfect-my-sales-pitch\" class=\"wp-block-heading\">5. I need to perfect my sales pitch<\/h2>\r\n\r\n\r\n\r\n<p>Pitching a client during a sales call is a bad idea.<\/p>\r\n\r\n\r\n\r\n<p>Yes, you need to know how to describe your business and answer your client\u2019s questions, but don\u2019t rely on scripted answers.<\/p>\r\n\r\n\r\n\r\n<p>You\u2019re not a used car salesman; you\u2019re a coach.<\/p>\r\n\r\n\r\n\r\n<p>So don\u2019t pitch your client; talk to them.<\/p>\r\n\r\n\r\n\r\n<p>Memorizing a sales script will sound canned and inauthentic, which will lead to your client losing trust in you. So forget about the script and have a conversation instead.<\/p>\r\n\r\n\r\n\r\n<p>You might wonder how to sell coaching services online, where you\u2019ll need to establish a trusted connection with your client through a screen.<\/p>\r\n\r\n\r\n\r\n<p>However, conducting your discovery calls online can actually help your case.<\/p>\r\n\r\n\r\n\r\n<p>Establishing an online presence on your website and social media gives your clients a chance to look you up beforehand. This way, you can simply focus on answering their questions and bringing your most authentic self to the call.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-become-a-client-magnet\" class=\"wp-block-heading\">Become a client magnet<\/h2>\r\n\r\n\r\n\r\n<p>Even the highest-paid coaches in the world started out with zero sales. They all worked on their mindset and practiced their skills to get to where they are today.<\/p>\r\n\r\n\r\n\r\n<p>Overcoming these five limiting beliefs is a great place to start shifting your sales mindset. And when you do, you\u2019ll be able to connect with potential clients from a place of love, authenticity, and genuine confidence.<\/p>\r\n\r\n\r\n\r\n<p>If you want to dive deeper into the art of masterful coaching, join us in the free <a href=\"https:\/\/www.mindvalley.com\/certs\/life\/masterclass?utm_source=blog_inline_link&amp;utm_campaign=launch_clc_jan_2023&amp;utm_medium=end_of_article&amp;otag=mv_blog_certs\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>Become a Mindvalley Certified Life Coach<\/em><\/strong><\/a> masterclass.<\/p>\r\n\r\n\r\n\r\n<p>Here\u2019s what <a href=\"https:\/\/stories.mindvalley.com\/show\/mindvalley-certified-life-coach\/this-program-gave-me-hope-and-encouraged-me-to-challenge-my-own-beliefs\" target=\"_blank\" rel=\"noreferrer noopener\">Nimmy Sabu<\/a>, a holistic life coach from Herndon, U.S.A., who went through the program, said about it:<\/p>\r\n\r\n\r\n\r\n<p>\u201c<em>I learned to thrive in discomfort and break many of the patterns that were holding me back for a long time. This program gave me hope and encouraged me to challenge my own beliefs. It helped me get clear on my core values and base my choices and decisions on these values to create a life that is fulfilling and of service to others<\/em>.\u201d<\/p>\r\n\r\n\r\n\r\n<p>So take the step, like Nimmy and the thousands who went through the program. Because coaching isn\u2019t just about guiding people; it ignites transformations.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>5-beliefs-holding-you-back-from-sales-success<\/p>\n","protected":false},"author":85,"featured_media":29385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","tve_updated_post":"<div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">The best salespeople in the world spend 80% of their time on mindset work and 20% of their time on sales techniques because they know the truth:<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">You could be the best at what you do\u2026<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">You could offer incredible products or packages\u2026<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">You could have a fantastic sales script\u2026<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">But if you don\u2019t have the right mindset \u2013 the right beliefs \u2013 none of that matters. False beliefs about sales and selling, are guaranteed to make you fail, again and again.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">So, if you want to hear an enthusiastic, \u201cYes! Where can I sign up?\u201d after every sales conversation with potential coaching clients, you must work on your mindset.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">Start by getting rid of these 5 false beliefs so you can begin selling with ease and integrity and get success as a coach.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><h2 data-uw-styling-context=\"true\" style=\"\" data-css=\"tve-u-17b3412f6f1\" class=\"\">Belief #1: I Have to Become a Sales Rockstar\u2026 Right This Minute!<\/h2><\/div><div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width:800;\"><div class=\"tcb-flex-row v-2 tcb--cols--1\" data-css=\"tve-u-17b3417132e\" style=\"\"><div class=\"tcb-flex-col\"><div class=\"tcb-col\" data-css=\"tve-u-17cbbd09a72\" style=\"\"><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-17b3416bd5b\" style=\"\"><span class=\"tve_image_frame\"><img class=\"tve_image wp-image-15880\" alt=\"\" data-id=\"15880\" width=\"680\" data-init-width=\"1000\" height=\"454\" data-init-height=\"667\" title=\"shutterstock_1011638536\" loading=\"lazy\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/shutterstock_1011638536-1.jpg\" data-width=\"680\" data-height=\"454\" data-css=\"tve-u-17b3416c9a8\" style=\"\" role=\"presentation\"><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">Actually, no you don\u2019t.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">No one is born knowing how to sell or how to persuade and influence.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">The truth is selling is a skill and just like riding a bike or learning how to play the guitar, it takes time and practice to get really good at selling.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\" data-uw-rm-sr=\"\">If you start out with high expectations \u2013 I need to create 30 new clients in 2 weeks, I need to go from 0 to $20k in a month \u2013 you\u2019ll end up disappointed.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">Worst of all, you might be tempted to quit even before you get started.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p><strong data-uw-styling-context=\"true\">What to do instead:<\/strong><\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">Give yourself time to learn and to practice the art of selling. 3 to 6 months is a reasonable timeframe to aim for. If you\u2019ve never sold anything before, you\u2019ll probably need even more time than that.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">In the meantime, keep your eyes open for books, training courses and sales coaches who can help accelerate the process and learn as much as you can about improving your sales skills.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-17b341b2f78\" style=\"\"><h2 data-uw-styling-context=\"true\" style=\"\" data-css=\"tve-u-17b341b1326\" class=\"\">Belief #2: I Need to Succeed More Than I Fail<\/h2><\/div><div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width:800;\"><div class=\"tcb-flex-row v-2 tcb--cols--1\" data-css=\"tve-u-17b3417132e\" style=\"\"><div class=\"tcb-flex-col\" data-css=\"tve-u-17b34176797\" style=\"\"><div class=\"tcb-col\" data-css=\"tve-u-17cbbd0ab9f\" style=\"\"><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-17b3416bd5b\" style=\"\"><span class=\"tve_image_frame\"><img class=\"tve_image wp-image-15879\" alt=\"\" data-id=\"15879\" width=\"680\" data-init-width=\"2560\" height=\"453\" data-init-height=\"1707\" title=\"shutterstock_757842628\" loading=\"lazy\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/shutterstock_757842628-1-scaled.jpg\" data-width=\"680\" data-height=\"453\" data-css=\"tve-u-17b3416c9a8\" style=\"\" role=\"presentation\"><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">This is an admirable goal but it will set you up for the exact thing you want to avoid\u2026<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">Failure.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">If you have a strong need to succeed at selling, you\u2019ll unconsciously start to project an air of desperation.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">You\u2019ll approach potential clients thinking,&nbsp;<em data-uw-styling-context=\"true\">\u201cI NEED to get her to say yes,\u201d<\/em> and guess what?<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">They\u2019ll sense this \u201cneedy energy\u201d and say no.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">And who can blame them?<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">Think about it\u2026<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">Would you sign up with a coach who seems desperate or needy?<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p><strong data-uw-styling-context=\"true\">What to do instead:<\/strong><\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">When you\u2019re on a sales call, think of it as a coaching call. Focus on creating transformation for your potential client. Ask them about their key challenge and then coach them through it.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">This provides a taste of your&nbsp;<a data-uw-styling-context=\"true\" href=\"https:\/\/www.mindvalley.com\/ultimate-guide-to-coaching-skills?utm_source=blog_hyperlink&amp;utm_campaign=evergreen_bxc\" target=\"_blank\" aria-label=\"skills - opens in new tab\" uw-rm-external-link-id=\"https:\/\/www.mindvalley.com\/ultimate-guide-to-coaching-skills?utm_source=blog_hyperlink&amp;utm_campaign=evergreen_bxc$skills\" class=\"tve-froala fr-basic\" style=\"outline: none;\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">coaching skills<\/a> and gifts as a coach and it\u2019s the most powerful way to turn potential clients, into happy, paying clients.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-17b341cc227\" style=\"\"><h2 data-uw-styling-context=\"true\" style=\"\" data-css=\"tve-u-17b341ca703\" class=\"\">Belief #3: They Don\u2019t Want Me to Sell<\/h2><\/div><div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width:800;\"><div class=\"tcb-flex-row v-2 tcb--cols--1\" data-css=\"tve-u-17b3417132e\" style=\"\"><div class=\"tcb-flex-col\" data-css=\"tve-u-17b34176797\" style=\"\"><div class=\"tcb-col\" data-css=\"tve-u-17cbbd0bb07\" style=\"\"><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-17b3416bd5b\" style=\"\"><span class=\"tve_image_frame\"><img class=\"tve_image wp-image-15878\" alt=\"\" data-id=\"15878\" width=\"680\" data-init-width=\"2560\" height=\"455\" data-init-height=\"1713\" title=\"shutterstock_603829571\" loading=\"lazy\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/shutterstock_603829571-1-scaled.jpg\" data-width=\"680\" data-height=\"455\" data-css=\"tve-u-17b3416c9a8\" style=\"\" role=\"presentation\"><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">This is a rookie mistake and it\u2019s a big one.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">Many coaches think their potential clients hate being sold to.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">This is far from the truth.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">People don\u2019t dislike being sold to.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">They dislike those who sell without integrity.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p><strong data-uw-styling-context=\"true\">What to do instead:<\/strong><\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">When your potential clients get on a call with you, they want the truth\u2026<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">They want to know about your coaching skills, they want to know how you can help create transformations in their lives and, if they feel good about what they hear, they want you to share how they can work with you.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">In other words, they want you to sell.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">So, tell your clients what they need to know and give yourself permission to share your offers with them.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">When you do, you\u2019ll instantly feel relaxed and inspired to sell.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-17b341e38cf\" style=\"\"><h2 data-uw-styling-context=\"true\" style=\"\" data-css=\"tve-u-17b341e16e3\" class=\"\">Belief #4: I\u2019ll Attract More Paying Clients if I Lower My Price<\/h2><\/div><div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width:800;\"><div class=\"tcb-flex-row v-2 tcb--cols--1\" data-css=\"tve-u-17b3417132e\" style=\"\"><div class=\"tcb-flex-col\" data-css=\"tve-u-17b3417a8b2\" style=\"\"><div class=\"tcb-col\" data-css=\"tve-u-17cbbd0cd1a\" style=\"\"><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-17b3416bd5b\" style=\"\"><span class=\"tve_image_frame\"><img class=\"tve_image wp-image-15877\" alt=\"\" data-id=\"15877\" width=\"680\" data-init-width=\"2560\" height=\"281\" data-init-height=\"1056\" title=\"shutterstock_748258660\" loading=\"lazy\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/shutterstock_748258660-1-scaled.jpg\" data-width=\"680\" data-height=\"281\" data-css=\"tve-u-17b3416c9a8\" style=\"\" role=\"presentation\"><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">This belief is one of the most damaging on this list.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">So many coaches \u2013 even those who\u2019ve been in the game for a while \u2013 believe that their challenges around selling have to do with price.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">So, they go ahead and decrease the price of their products, packages and services, and end up wondering why their sign up rate dips even lower.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p><strong data-uw-styling-context=\"true\">What to do instead:<\/strong><\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">Here\u2019s the truth: Clients don\u2019t sign up based on a dollar amount, they sign up based on the value you can provide.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">This is why there are coaches who can charge thousands and thousands of dollars for a few hours of their time and STILL have a long waitlist of clients.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">If you want to improve your sign up rate, forget about shifting the price.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">Focus on becoming the best coach you can be and your sign-ups will skyrocket on their own.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-17b341f5b1d\" style=\"\">\t<h2 data-uw-styling-context=\"true\" style=\"\" data-css=\"tve-u-17b341f4361\" class=\"\">Belief #5: I need to perfect my sales pitch<\/h2><\/div><div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width:800;\"><div class=\"tcb-flex-row v-2 tcb--cols--1\" data-css=\"tve-u-17b3417132e\" style=\"\"><div class=\"tcb-flex-col\" data-css=\"tve-u-17b3417e3dc\" style=\"\"><div class=\"tcb-col\" data-css=\"tve-u-17b3416e45b\" style=\"\"><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-17b3416bd5b\" style=\"\"><span class=\"tve_image_frame\"><img class=\"tve_image wp-image-15876\" alt=\"\" data-id=\"15876\" width=\"680\" data-init-width=\"2560\" height=\"452\" data-init-height=\"1703\" title=\"shutterstock_405422182\" loading=\"lazy\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/shutterstock_405422182-1-scaled.jpg\" data-width=\"680\" data-height=\"452\" data-css=\"tve-u-17b3416c9a8\" style=\"\" role=\"presentation\"><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">No matter what you may have heard, \u201cpitching\u201d a client during a sales call is a bad idea.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">A very bad idea.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">Yes, you do need to know what to say and how to answer your client\u2019s questions during a sales conversation.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">But don\u2019t rely on a highly structured, prepared script.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p><strong data-uw-styling-context=\"true\">What to do instead:<\/strong><\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\" data-uw-rm-mod=\"\">You\u2019re not a used car salesman. You\u2019re a coach. So, don\u2019t pitch your client.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">Talk to them.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">A prepared sales script will seem canned and inauthentic. Your client will lose their trust in you and when that happens, it\u2019s all over. So, forget about pitching and have a conversation instead.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">Your client will feel at ease and you\u2019re far more likely to hear a \u201cyes.\u201d<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">Even the highest-paid coaches in the world started out with zero sales.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">And they all worked on their mindset and practiced their skills to get to where they are today.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">Getting rid of these 5 false beliefs is a great place to start shifting your sales mindset.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">And when you do, you\u2019ll connect with potential clients from a place of love, authenticity and genuine confidence.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">Your clients will feel your heart and your deep desire to help\u2026<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">Selling will start to feel natural, even fun\u2026<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p data-uw-styling-context=\"true\">And you\u2019ll easily achieve extraordinary sales success as a coach.<\/p><\/div><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad\" data-css=\"tve-u-1783efdf085\" style=\"\">\n\t<div class=\"tve-content-box-background\" style=\"\" data-css=\"tve-u-1783efdf079\"><\/div>\n\t<div class=\"tve-cb\"><div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width:760;\" data-css=\"tve-u-1783efdf080\"><div class=\"tcb-flex-row v-2 tcb-resized tcb--cols--2\" data-css=\"tve-u-1783efdf081\" style=\"\"><div class=\"tcb-flex-col\" data-css=\"tve-u-1783efdf07d\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper thrv_text_element\"><h3 class=\"\" data-css=\"tve-u-1783efdf086\" style=\"\" data-uw-styling-context=\"true\">The Coaching Session Planner<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element\"><h5 class=\"\" style=\"\" data-css=\"tve-u-1783efdf084\" data-uw-styling-context=\"true\" data-uw-rm-heading=\"level\" role=\"heading\" aria-level=\"4\">Discover Our Proven Formula For Delivering A Transformative Coaching Session Every Time, For Every Client<\/h5><\/div><div class=\"tcb-clear\" data-css=\"tve-u-1783efdf083\"><div class=\"thrv_wrapper thrv-button thrv-button-v2 tcb-local-vars-root\" data-button-size=\"s\" data-css=\"tve-u-1783efdf07b\" style=\"\" data-tcb_hover_state_parent=\"\"><div class=\"thrive-colors-palette-config\" style=\"display: none !important\" data-uw-styling-context=\"true\">__CONFIG_colors_palette__{\"active_palette\":0,\"config\":{\"colors\":{\"9bd08\":{\"name\":\"Main Accent\",\"parent\":-1}},\"gradients\":[]},\"palettes\":[{\"name\":\"Default Palette\",\"value\":{\"colors\":{\"9bd08\":{\"val\":\"var(--tcb-skin-color-0)\"}},\"gradients\":[]},\"original\":{\"colors\":{\"9bd08\":{\"val\":\"rgb(19, 114, 211)\",\"hsl\":{\"h\":210,\"s\":0.83,\"l\":0.45}}},\"gradients\":[]}}]}__CONFIG_colors_palette__<\/div>\n\t\n\t<a href=\"https:\/\/www.mindvalley.com\/coaching-session-planner?utm_source=blog_button&amp;utm_campaign=evergreen_csp\" class=\"tcb-button-link tcb-plain-text\" style=\"\" target=\"_blank\" aria-label=\"GET YOUR DIGITAL COPY NOW - opens in new tab\" uw-rm-external-link-id=\"https:\/\/www.mindvalley.com\/coaching-session-planner?utm_source=blog_button&amp;utm_campaign=evergreen_csp$getyourdigitalcopynow\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">\n\t\t<span class=\"tcb-button-texts\" style=\"\"><span class=\"tcb-button-text thrv-inline-text\" data-css=\"tve-u-1783efdf07c\" style=\"\" data-uw-styling-context=\"true\">GET YOUR DIGITAL COPY NOW<\/span><\/span>\n\t<\/a>\n<\/div><\/div><\/div><\/div><div class=\"tcb-flex-col\" data-css=\"tve-u-1783efdf07e\" style=\"\"><div class=\"tcb-col\" data-css=\"tve-u-1783efdf07f\" style=\"\"><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-1783efdf087\"><span class=\"tve_image_frame\"><a href=\"https:\/\/www.mindvalley.com\/coaching-session-planner?utm_source=blog_image&amp;utm_campaign=evergreen_csp\" target=\"_blank\" title=\"https:\/\/www.mindvalley.com\/coaching-session-planner?utm_source=blog_image&amp;utm_campaign=evergreen_csp\" aria-label=\"www.mindvalley.com - opens in new tab\" uw-rm-external-link-id=\"https:\/\/www.mindvalley.com\/coaching-session-planner?utm_source=blog_image&amp;utm_campaign=evergreen_csp$www.evercoach.com\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\"><img class=\"tve_image wp-image-15768\" alt=\"\" data-id=\"15768\" width=\"295\" data-init-width=\"500\" height=\"175\" data-init-height=\"296\" title=\"CSP-mockup-V2\" loading=\"lazy\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/CSP-mockup-V2.png\" data-width=\"295\" data-height=\"175\" style=\"\" data-css=\"tve-u-1783efa2477\" data-link-wrap=\"true\" role=\"presentation\"><\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","tve_custom_css":"@media (min-width: 300px){[data-css=\"tve-u-1783efdf079\"] { --tve-border-radius:10px; border-radius: 10px; overflow: hidden; --tve-border-width:1px; background-color: rgb(243, 244, 246) !important; --background-color:rgb(243,244,246)  !important; --tve-applied-background-color:rgb(243,244,246)  !important; border: 1px solid rgb(223, 225, 229) !important; --tve-applied-border:1px solid rgb(223,225,229)  !important; }[data-css=\"tve-u-1783efdf07b\"] { --tve-font-size:16px; --tve-font-weight:var(--g-regular-weight,normal); --tve-letter-spacing:2px; --tcb-local-color-1bda9:rgb(19,114,211); --tve-color:rgb(255,255,255); --tve-font-family:Gilroy-Bold; display: block; max-width: 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}}","tve_user_custom_css":"","tve_globals":{"e":"1","font_cls":[]},"tcb2_ready":1,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"0","_tve_footer":"0"},"categories":[136],"tags":[862],"area-of-growth":[],"featured":[],"outcome":[],"series":[],"class_list":["post-11853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coaching-business","tag-certified-life-coach"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Beliefs Holding You Back From Selling Coaching Services<\/title>\n<meta name=\"description\" content=\"Selling coaching services can be tricky, and limiting beliefs can get in the way of you doing it successfully. 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