{"id":11904,"date":"2021-11-26T15:13:25","date_gmt":"2021-11-26T20:13:25","guid":{"rendered":"https:\/\/www.mindvalley.com\/?p=11904"},"modified":"2025-07-21T08:26:36","modified_gmt":"2025-07-21T13:26:36","slug":"4-steps-to-build-social-media-marketing-strategy-for-coaches","status":"publish","type":"post","link":"https:\/\/www.mindvalley.com\/coach\/blog\/4-steps-to-build-social-media-marketing-strategy-for-coaches\/","title":{"rendered":"4 steps to build a kicka$$ social media strategy for your business"},"content":{"rendered":"<p data-uw-styling-context=\"true\">There\u2019s no way around it; if you want to win in business today\u2014and I know you do\u2014you need to get active on social media. And I mean <em data-uw-styling-context=\"true\">really<\/em> active. Whether that\u2019s Facebook, Instagram, Twitter, YouTube, or any other platform that\u2019s out there, having a social media strategy is an inescapable part of building and running a successful business.<\/p>\n<p data-uw-styling-context=\"true\">Although some business and marketing \u201cgurus\u201d may tell you that starting a social\u00a0media marketing campaign is the most important piece of the puzzle, I disagree.\u00a0Starting a campaign is just the beginning\u2026<\/p>\n<p data-uw-styling-context=\"true\">If you want to expand your business and increase revenue, you need to have a\u00a0solid social media strategy in place.\u00a0And it needs to be one that you can roll out easily and maintain consistently.<\/p>\n<p data-uw-styling-context=\"true\">In business, strategy separates the weak from the strong and the winners from\u00a0the losers.<\/p>\n<p data-uw-styling-context=\"true\">When you have a solid social media strategy to rely on, you or your team will\u00a0never fall off track.\u00a0You\u2019ll be able to move steadily forward and hit your income goals or get the\u00a0word out about your business, with no hiccups.<\/p>\n<p data-uw-styling-context=\"true\">Here are 4 must-do steps that will help you build a highly effective social media strategy for your business.<\/p>\n<h2>1. Identify your social media strategy goals<\/h2>\n<p data-uw-styling-context=\"true\">Never begin a social media strategy without deciding on your goals first. This is a rookie mistake and one that you want to avoid.<\/p>\n<p data-uw-styling-context=\"true\">Start by thinking about what you want to use social media for\u2026 <em data-uw-styling-context=\"true\">Are you trying to spread the word and create interest in your company or services? Are you planning to sell a product or program? Do you want potential clients and customers to see you as the go-to expert in your field? <\/em><em data-uw-styling-context=\"true\">Do you want to connect and interact with your clients?<\/em><\/p>\n<p data-uw-styling-context=\"true\">Knowing exactly what your social media <a href=\"https:\/\/www.indeed.com\/career-advice\/career-development\/goals-marketing\" target=\"_blank\" rel=\"noopener\" data-uw-rm-brl=\"false\" aria-label=\"marketing goals - opens in new tab\" data-uw-rm-ext-link=\"\">marketing goals<\/a> are will allow you to design a far more powerful and cost-effective strategy.<\/p>\n<h2>2. Who is your ideal customer?<\/h2>\n<p data-uw-styling-context=\"true\">You might think you already know who your ideal customer is, but are you\u00a0absolutely sure?<\/p>\n<p data-uw-styling-context=\"true\">You need to be certain that you have exceptional clarity about your ideal\u00a0customer before you start creating your social media strategy.<\/p>\n<p data-uw-styling-context=\"true\">Use this ideal customer identification hack if you\u2019re short on time\u2026<\/p>\n<p data-uw-styling-context=\"true\">Identify a customer that you truly enjoyed working with in the past and make\u00a0sure this person achieved great results from your support and services.<\/p>\n<p data-uw-styling-context=\"true\">Then, ask yourself the following key questions: <em data-uw-styling-context=\"true\">What was the main challenge or problem that they wanted to solve? <\/em><em data-uw-styling-context=\"true\">What did they want to achieve with your product or service? <\/em><em data-uw-styling-context=\"true\">Where do they like to hang out, both online and offline?<\/em><\/p>\n<p data-uw-styling-context=\"true\">When you know the answers to these questions, you can move on to the next step.<\/p>\n<h2>3. Choose your channels with care<\/h2>\n<p data-uw-styling-context=\"true\">This one is critical.<\/p>\n<p data-uw-styling-context=\"true\">When you\u2019re about to start a social media marketing campaign, it\u2019s easy to\u00a0feel tempted to post on every single platform you\u2019ve ever heard of\u2026.<\/p>\n<p data-uw-styling-context=\"true\">Resist this temptation with everything you\u2019ve got. If you don\u2019t, you\u2019ll find yourself splintering your focus and allocating highly valuable resources\u2014such as time and money\u2014to social media platforms that do not give you any returns.<\/p>\n<p data-uw-styling-context=\"true\">The takeaway? Go big on social media marketing, but make sure that you choose just one or two platforms where you can really double down on your efforts.<\/p>\n<p data-uw-styling-context=\"true\">Look at the places where your ideal customer hangs out.<\/p>\n<p data-uw-styling-context=\"true\">Do they love Facebook? Are they all about Instagram? Are they always on TikTok? Then that\u2019s where they\u2019ll find you.<\/p>\n<p data-uw-styling-context=\"true\">Once you have a list of potential platforms where your ideal clients hang out, ask yourself this question: <em data-uw-styling-context=\"true\">Which platforms do I feel most comfortable using?<\/em><\/p>\n<p data-uw-styling-context=\"true\">Maybe your audience loves TikTok, but you just can&#8217;t understand it. Or you love YouTube, but your audience isn&#8217;t there.<\/p>\n<p data-uw-styling-context=\"true\">Find a platform that works both for you and your ideal customers, and that&#8217;s where you should start first.<\/p>\n<p data-uw-styling-context=\"true\">A great social media strategy is not about spreading yourself thin. It\u2019s about <a style=\"outline: none; transition: all 0s ease 0s;\" href=\"https:\/\/www.mindvalley.com\/blog\/5-powerful-content-marketing-techniques-that-will-transform-your-business-in-2017\" target=\"_blank\" rel=\"noopener\" data-uw-styling-context=\"true\" aria-label=\"providing incredible content - opens in new tab\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">providing incredible content<\/a>\u00a0with laser-sharp focus and depth.<\/p>\n<p data-uw-styling-context=\"true\">You can only do that when you concentrate on one or two platforms. Not all of them.<\/p>\n<h2>4. Build a content calendar<\/h2>\n<p data-uw-styling-context=\"true\">Now that you&#8217;ve got the platform, it&#8217;s time to define what exactly you are going to share.<\/p>\n<p data-uw-styling-context=\"true\">That&#8217;s where <a style=\"outline: none;\" href=\"https:\/\/www.mindvalley.com\/ultimate-guide-to-content-creation?utm_source=blog_hyperlink&amp;utm_campaign=evergreen_bboc\" target=\"_blank\" rel=\"noopener\" aria-label=\"content creation - opens in new tab\" data-uw-styling-context=\"true\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">content creation<\/a> and content calendars come in.<\/p>\n<p data-uw-styling-context=\"true\">Content is what you share\u2014it may be in the form of blog posts, videos, quotes, or infographics\u2014and content calendars are how you plan to distribute your content on your platform of choice.<\/p>\n<p data-uw-styling-context=\"true\">Content calendars are crucial and can make or break your social media marketing campaigns.<\/p>\n<p data-uw-styling-context=\"true\">When you fill a calendar in advance, you will be able to follow through with your\u00a0marketing campaign without wasting time thinking of new ideas every single\u00a0day.<\/p>\n<p data-uw-styling-context=\"true\">Remember that consistency is key when it comes to a social media strategy. Being consistent with your content\u2014whether it&#8217;s daily, weekly, or monthly posts\u2014is what will make your brand and business succeed in the long-term game.<\/p>\n<p data-uw-styling-context=\"true\">You will also be able to target your content so it contributes to your goals.<\/p>\n<p data-uw-styling-context=\"true\">For instance, let\u2019s say you\u2019re about to launch a program or eBook. You can make sure that in the weeks leading up to the launch, your <a href=\"https:\/\/www.mindvalley.com\/ultimate-guide-to-social-media?utm_source=blog_hyperlink&amp;utm_campaign=evergreen_bboc\" target=\"_blank\" rel=\"noopener\" aria-label=\"social media - opens in new tab\" data-uw-styling-context=\"true\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">social media<\/a> content is designed to stir your customer\u2019s curiosity and provide value around the topic of your book or program.<\/p>\n<p data-uw-styling-context=\"true\">It\u2019s a clever strategy, and it will save you a ton of time and money in the long run.<\/p>\n<p data-uw-styling-context=\"true\">A great social media strategy allows you to begin the execution phase of your\u00a0campaign with little room for doubt.<\/p>\n<p data-uw-styling-context=\"true\">You\u2019ll be able to dive into social media with confidence, maximize the benefits, and turn those likes, hearts, and smileys into increased income and growth for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to win in business today, you need to get active on social media. Follow these 4 steps to building a solid social media strategy.<\/p>\n","protected":false},"author":17,"featured_media":29123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[136],"tags":[137,385],"area-of-growth":[],"featured":[],"outcome":[],"series":[],"class_list":["post-11904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coaching-business","tag-coaching-business","tag-social-media-for-coaches"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 Steps to Build a Kicka$$ Social Media Strategy for Your Business<\/title>\n<meta name=\"description\" content=\"Without a smart social media strategy, even great coaches get overlooked. Craft one that builds trust, visibility, and real traction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mindvalley.com\/coach\/blog\/4-steps-to-build-social-media-marketing-strategy-for-coaches\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 steps to build a kicka$$ social media strategy for your business\" \/>\n<meta property=\"og:description\" content=\"Without a smart social media strategy, even great coaches get overlooked. Craft one that builds trust, visibility, and real traction.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mindvalley.com\/coach\/blog\/4-steps-to-build-social-media-marketing-strategy-for-coaches\/\" \/>\n<meta property=\"og:site_name\" content=\"Mindvalley Coach\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/officialEvercoach\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-26T20:13:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-21T13:26:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/2021\/11\/4-steps-to-build-social-media-marketing-strategy-for-coaches-mindvalley-coach-blog-01-aura-seo-team.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1091\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ajit Nawalkha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ajit Nawalkha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/4-steps-to-build-social-media-marketing-strategy-for-coaches\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/4-steps-to-build-social-media-marketing-strategy-for-coaches\\\/\"},\"author\":{\"name\":\"Ajit Nawalkha\",\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/#\\\/schema\\\/person\\\/6ae3ab1b731430bc75158a473d816575\"},\"headline\":\"4 steps to build a kicka$$ social media strategy for your business\",\"datePublished\":\"2021-11-26T20:13:25+00:00\",\"dateModified\":\"2025-07-21T13:26:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/4-steps-to-build-social-media-marketing-strategy-for-coaches\\\/\"},\"wordCount\":997,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/4-steps-to-build-social-media-marketing-strategy-for-coaches\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/4-steps-to-build-social-media-marketing-strategy-for-coaches-mindvalley-coach-blog-01-aura-seo-team.webp\",\"keywords\":[\"Coaching Business\",\"Social Media for Coaches\"],\"articleSection\":[\"Coaching Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/4-steps-to-build-social-media-marketing-strategy-for-coaches\\\/\",\"url\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/4-steps-to-build-social-media-marketing-strategy-for-coaches\\\/\",\"name\":\"4 Steps to Build a Kicka$$ Social Media Strategy for Your Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/4-steps-to-build-social-media-marketing-strategy-for-coaches\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/4-steps-to-build-social-media-marketing-strategy-for-coaches\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/4-steps-to-build-social-media-marketing-strategy-for-coaches-mindvalley-coach-blog-01-aura-seo-team.webp\",\"datePublished\":\"2021-11-26T20:13:25+00:00\",\"dateModified\":\"2025-07-21T13:26:36+00:00\",\"description\":\"Without a smart social media strategy, even great coaches get overlooked. 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