{"id":11928,"date":"2018-04-24T00:07:00","date_gmt":"2018-04-24T08:07:00","guid":{"rendered":"https:\/\/www.mindvalley.com\/?p=11928"},"modified":"2025-09-26T12:23:18","modified_gmt":"2025-09-26T17:23:18","slug":"10-principles-of-extraordinary-coaching","status":"publish","type":"post","link":"https:\/\/www.mindvalley.com\/coach\/blog\/10-principles-of-extraordinary-coaching\/","title":{"rendered":"10 principles of extraordinary coaching"},"content":{"rendered":"<h2>Principle 1: Build rapport<\/h2>\n<p data-uw-styling-context=\"true\">Your client needs to feel comfortable sharing their deepest fears and challenges with you. To do that well, your client\u00a0<em data-uw-styling-context=\"true\">must<\/em> trust you, and the best way to create that level of trust and connection is to build <a href=\"https:\/\/www.mindvalley.com\/blog\/building-rapport-with-your-clients-powerful-methods\" target=\"_blank\" rel=\"noopener\" data-uw-styling-context=\"true\" aria-label=\"rapport - opens in new tab\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">rapport<\/a>.<\/p>\n<h2 data-uw-styling-context=\"true\">Principle 2: Share stories<\/h2>\n<p data-uw-styling-context=\"true\">Sharing stories is an effective way to help clients view their challenges or problems from a fresh perspective, and they are powerful change-makers.<\/p>\n<h2 data-uw-styling-context=\"true\">Principle 3: Set intentions<\/h2>\n<p data-uw-styling-context=\"true\">Setting clear intentions at the start of your journey with a new client not only creates clear expectations but also helps you track progress over the long term. You and your client will be able to see the magic and the results of your work together.<\/p>\n<h2 data-uw-styling-context=\"true\">Principle 4: Stay present<\/h2>\n<p data-uw-styling-context=\"true\">Extraordinary coaching requires a lot of energy, and staying present at all times can be very stressful. Which is why you need rituals that are right for you and will help you get back into the present moment, again and again.<\/p>\n<h2 data-uw-styling-context=\"true\">Principle 5: Don\u2019t get attached<\/h2>\n<p data-uw-styling-context=\"true\">If you notice yourself getting upset or worked up based on a client session, it means you are too attached to your client\u2019s outcome. As a coach, you can instigate and support the process for change, but you cannot guarantee results. So\u00a0let go of your client\u2019s outcome.<\/p>\n<h2 data-uw-styling-context=\"true\">Principle 6: Be you<\/h2>\n<p data-uw-styling-context=\"true\">When a client decides to work with you, they have decided to work with<em data-uw-styling-context=\"true\">\u00a0you<\/em>. Not anyone else. Make sure you bring all of the real you into your extraordinary coaching sessions.<\/p>\n<h2 data-uw-styling-context=\"true\">Principle 7: Be brave<\/h2>\n<p data-uw-styling-context=\"true\">It\u2019s easy to feel intimidated and to let your fears guide your <a style=\"outline: none;\" href=\"https:\/\/www.mindvalley.com\/ultimate-guide-to-transformational-coaching-sessions?utm_source=blog_hyperlink&amp;utm_campaign=evergreen_csp\" target=\"_blank\" rel=\"noopener\" data-uw-styling-context=\"true\" aria-label=\"coaching sessions - opens in new tab\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">coaching sessions<\/a>. So it\u2019s crucial to be brave and allow yourself to ask questions that you would otherwise be hesitant to ask.<\/p>\n<h2 data-uw-styling-context=\"true\">Principle 8: It\u2019s not about you\u2026<\/h2>\n<p data-uw-styling-context=\"true\">Remember: It\u2019s not about your systems and strategies or how good you are at what you do. None of it is about you; it\u2019s about your client. You are there to serve them.<\/p>\n<h2 data-uw-styling-context=\"true\">Principle 9: Don\u2019t judge<\/h2>\n<p data-uw-styling-context=\"true\">Sooner or later, your client is going to make choices or do something you feel is wrong. Understand that our beliefs are biased and your client is sharing openly with you because they trust that you will not judge. So don\u2019t.<\/p>\n<h2 data-uw-styling-context=\"true\">Principle 10: Don\u2019t make ass-umptions<\/h2>\n<p data-uw-styling-context=\"true\">When we make an assumption, we are making an ass of ourselves and of the person we are coaching. So, don\u2019t do it. If you are not clear, ask, <em data-uw-styling-context=\"true\">\u201cWould you clarify what you mean by this?\u201d <\/em>If you are not clear, ask anyway, \u201c<em data-uw-styling-context=\"true\">Could you elaborate on what that means?<\/em>\u201d When you keep asking questions\u2014instead of making assumptions\u2014you aren\u2019t just making things clear for yourself; you\u2019re making things clear for them.<\/p>\n<p data-uw-styling-context=\"true\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-29788 size-full\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/2018\/04\/10-Principles-of-Extraordinary-Coaching.webp\" alt=\"10 principles of extraordinary coaching\" width=\"1040\" height=\"1600\" srcset=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/2018\/04\/10-Principles-of-Extraordinary-Coaching.webp 1040w, https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/2018\/04\/10-Principles-of-Extraordinary-Coaching-195x300.webp 195w, https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/2018\/04\/10-Principles-of-Extraordinary-Coaching-666x1024.webp 666w, https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/2018\/04\/10-Principles-of-Extraordinary-Coaching-768x1182.webp 768w, https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/2018\/04\/10-Principles-of-Extraordinary-Coaching-998x1536.webp 998w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/p>\n<p style=\"text-align: center;\" data-uw-styling-context=\"true\"><em><a style=\"outline: none;\" href=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/10-Principles-of-Extraordinary-Coaching.jpg\" data-uw-styling-context=\"true\" data-uw-rm-brl=\"false\">Click here to download this infographic.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>the-10-principles-of-extraordinary-coaching<\/p>\n","protected":false},"author":17,"featured_media":29790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","tve_updated_post":"<div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-1761ac2c8bf\"><span class=\"tve_image_frame\"><img class=\"tve_image wp-image-12342\" alt=\"\" data-id=\"12342\" width=\"800\" data-init-width=\"1040\" height=\"1231\" data-init-height=\"1600\" title=\"10 Principles of Extraordinary Coaching\" loading=\"lazy\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/10-Principles-of-Extraordinary-Coaching.jpg\" data-width=\"800\" data-height=\"1231\" role=\"presentation\" data-uw-rm-ima=\"un\"><\/span><\/div><div class=\"thrv_wrapper thrv_text_element\"><p style=\"text-align: center;\" data-css=\"tve-u-1761ac70043\"><em><a href=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/10-Principles-of-Extraordinary-Coaching.jpg\" class=\"tve-froala fr-basic\" style=\"outline: none;\" data-uw-styling-context=\"true\" data-uw-rm-brl=\"false\">Click here to download this infographic.<\/a><\/em><\/p><h2 class=\"\"><br role=\"presentation\"><span style=\"color: #ffffff;background: #000000;clip: rect(1px, 1px, 1px, 1px);clip-path: inset(50%);height: 1px;width: 1px;margin: -1px;overflow: hidden;padding: 0;position: absolute;\" class=\"data-uw-rm-autofix-hide\" data-uw-rm-ignore=\"\" data-css=\"tve-u-17bb97189c5\" data-uw-styling-context=\"true\">Empty heading<\/span><\/h2><h2 style=\"\" data-css=\"tve-u-1761ac72b0c\" class=\"\" data-uw-styling-context=\"true\">Principle #1: Build Rapport<\/h2><p data-uw-styling-context=\"true\">Your client needs to feel comfortable sharing their deepest fears and challenges with you. To do that well, your client&nbsp;<em data-uw-styling-context=\"true\">must<\/em> trust you, and the best way to create that level of trust and connection is to build <a href=\"https:\/\/www.mindvalley.com\/blog\/building-rapport-with-your-clients-powerful-methods\" target=\"_blank\" data-uw-styling-context=\"true\" aria-label=\"rapport - opens in new tab\" uw-rm-external-link-id=\"https:\/\/www.mindvalley.com\/blog\/building-rapport-with-your-clients-powerful-methods$rapport\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">rapport<\/a>.<\/p><h2 style=\"\" data-css=\"tve-u-1761ac7532a\" class=\"\" data-uw-styling-context=\"true\">Principle #2: Share Stories<\/h2><p data-uw-styling-context=\"true\">Sharing stories is an effective way to help clients view their challenges or problems from a fresh perspective, and they are powerful change-makers.<\/p><h2 style=\"\" data-css=\"tve-u-1761ac77406\" class=\"\" data-uw-styling-context=\"true\">Principle #3: Set Intentions<\/h2><p data-uw-styling-context=\"true\">Setting clear intentions at the start of your journey with a new client not only creates clear expectations, but also helps you track progress over the long-term. You and your client will be able to see the magic and the results of your work together.<\/p><h2 style=\"\" data-css=\"tve-u-1761ac794ae\" class=\"\" data-uw-styling-context=\"true\">Principle #4: Stay Present<\/h2><p data-uw-styling-context=\"true\">Extraordinary coaching requires a lot of energy and staying present at all times can be very stressful. Which is why you need rituals that are right for you and will help you get back into the present moment, again and again.<\/p><h2 style=\"\" data-css=\"tve-u-1761ac7b605\" class=\"\" data-uw-styling-context=\"true\">Principle #5: Don\u2019t Get Attached<\/h2><p data-uw-styling-context=\"true\">If you notice yourself getting upset or worked up based on a client session, it means you are too attached to your client\u2019s outcome. As a coach, you can instigate and support the process for change, but you cannot guarantee results. So&nbsp;let go of your client\u2019s outcome.<\/p><h2 style=\"\" data-css=\"tve-u-1761ac7d6ae\" class=\"\" data-uw-styling-context=\"true\">Principle #6: Be You<\/h2><p data-uw-styling-context=\"true\">When a client decides to work with you, they have decided to work with<em data-uw-styling-context=\"true\">&nbsp;you<\/em>. Not anyone else. Make sure you bring all of the real you into your extraordinary coaching sessions.<\/p><h2 style=\"\" data-css=\"tve-u-1761ac7efbc\" class=\"\" data-uw-styling-context=\"true\">Principle #7: Be Brave<\/h2><p data-uw-styling-context=\"true\">It\u2019s easy to feel intimidated and to let your fears guide your <a href=\"https:\/\/www.mindvalley.com\/ultimate-guide-to-transformational-coaching-sessions?utm_source=blog_hyperlink&amp;utm_campaign=evergreen_csp\" target=\"_blank\" class=\"tve-froala\" style=\"outline: none;\" data-uw-styling-context=\"true\" aria-label=\"coaching sessions - opens in new tab\" uw-rm-external-link-id=\"https:\/\/www.mindvalley.com\/ultimate-guide-to-transformational-coaching-sessions?utm_source=blog_hyperlink&amp;utm_campaign=evergreen_csp$coachingsessions\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">coaching sessions<\/a>. So it\u2019s crucial to be brave and allow yourself to ask questions that you would otherwise be hesitant to ask.<\/p><h2 style=\"\" data-css=\"tve-u-1761ac81966\" class=\"\" data-uw-styling-context=\"true\">Principle #8: It\u2019s Not About You\u2026<\/h2><p data-uw-styling-context=\"true\">Remember: It\u2019s not about your systems and strategies or how good you are at what you do. None of it is about you, it\u2019s about your client.&nbsp;You are there to serve them.<\/p><h2 style=\"\" data-css=\"tve-u-1761ac83fe6\" class=\"\" data-uw-styling-context=\"true\">Principle #9: Don\u2019t Judge<\/h2><p data-uw-styling-context=\"true\">Sooner or later, your client is going to make choices or do something you feel is wrong. Understand that our beliefs are biased and your client is sharing openly with you because they trust that you will not judge. So don\u2019t.<\/p><h2 style=\"\" data-css=\"tve-u-1761ac86f21\" class=\"\" data-uw-styling-context=\"true\">Principle #10: Don\u2019t Make Ass-umptions<\/h2><p data-uw-styling-context=\"true\">When we make an assumption, you are making an ass of yourself and of the person you are coaching. So, don\u2019t do it. If you are not clear, ask&nbsp;<em data-uw-styling-context=\"true\">\u201cWould you clarify what you mean by this?<\/em>\u201d.<br role=\"presentation\">If you are clear, ask anyway \u201c<em data-uw-styling-context=\"true\">Could you elaborate on what that means?<\/em>\u201d&nbsp;When you keep asking questions \u2013 instead of making assumptions \u2013 you aren\u2019t just making things clear for yourself, you\u2019re making things clear for them.<\/p><p><em data-uw-styling-context=\"true\"><a href=\"https:\/\/www.mindvalley.com\/the-book-of-coaching?utm_campaign=book-of-coaching&amp;utm_medium=post&amp;utm_source=blog&amp;utm_content=boc-infographic-cta&amp;utm_term=hyperlink\" target=\"_blank\" data-uw-styling-context=\"true\" aria-label=\"Click here to learn more and get your copy of - opens in new tab\" uw-rm-external-link-id=\"https:\/\/www.mindvalley.com\/the-book-of-coaching?utm_campaign=book-of-coaching&amp;utm_medium=post&amp;utm_source=blog&amp;utm_content=boc-infographic-cta&amp;utm_term=hyperlink$clickheretolearnmoreandgetyourcopyof\" uw-rm-vague-link-id=\"https:\/\/www.mindvalley.com\/the-book-of-coaching?utm_campaign=book-of-coaching&amp;utm_medium=post&amp;utm_source=blog&amp;utm_content=boc-infographic-cta&amp;utm_term=hyperlink$click here\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">Click here<\/a>&nbsp;to learn more and get your copy of&nbsp;<a href=\"https:\/\/www.mindvalley.com\/the-book-of-coaching?utm_campaign=book-of-coaching&amp;utm_medium=post&amp;utm_source=blog&amp;utm_content=boc-infographic-cta&amp;utm_term=hyperlink\" target=\"_blank\" data-uw-styling-context=\"true\" aria-label=\"The Book of Coaching - opens in new tab\" uw-rm-external-link-id=\"https:\/\/www.mindvalley.com\/the-book-of-coaching?utm_campaign=book-of-coaching&amp;utm_medium=post&amp;utm_source=blog&amp;utm_content=boc-infographic-cta&amp;utm_term=hyperlink$thebookofcoaching\" class=\"tve-froala\" style=\"outline: none;\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">The Book of Coaching<\/a>&nbsp;by Ajit Nawalkha and Dr. Neeta Bhushan.<\/em><\/p><\/div><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad\" data-css=\"tve-u-178353286f5\" style=\"\">\n\t<div class=\"tve-content-box-background\" style=\"\" data-css=\"tve-u-178353286e8\"><\/div>\n\t<div class=\"tve-cb\"><div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width:760;\" data-css=\"tve-u-178353286f0\"><div class=\"tcb-flex-row v-2 tcb-resized tcb--cols--2\" data-css=\"tve-u-178353286f2\" style=\"\"><div class=\"tcb-flex-col\" data-css=\"tve-u-178353286ed\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper thrv_text_element\"><h3 class=\"\" data-css=\"tve-u-178353286f6\" style=\"\" data-uw-styling-context=\"true\">The Book Of Coaching<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element\"><h5 class=\"\" style=\"\" data-css=\"tve-u-178353286f4\" data-uw-styling-context=\"true\" data-uw-rm-heading=\"level\" role=\"heading\" aria-level=\"4\">How To Be An Authentic Coach, Sign Top Clients, And Deliver REAL Results That Change Lives - No Matter If You're A Beginner Or A Veteran<\/h5><\/div><div class=\"tcb-clear\" data-css=\"tve-u-178353286f3\"><div class=\"thrv_wrapper thrv-button thrv-button-v2 tcb-local-vars-root\" data-button-size=\"s\" data-css=\"tve-u-178353286eb\" style=\"\" data-tcb_hover_state_parent=\"\"><div class=\"thrive-colors-palette-config\" style=\"display: none !important\" data-uw-styling-context=\"true\">__CONFIG_colors_palette__{\"active_palette\":0,\"config\":{\"colors\":{\"9bd08\":{\"name\":\"Main Accent\",\"parent\":-1}},\"gradients\":[]},\"palettes\":[{\"name\":\"Default Palette\",\"value\":{\"colors\":{\"9bd08\":{\"val\":\"var(--tcb-skin-color-0)\"}},\"gradients\":[]},\"original\":{\"colors\":{\"9bd08\":{\"val\":\"rgb(19, 114, 211)\",\"hsl\":{\"h\":210,\"s\":0.83,\"l\":0.45}}},\"gradients\":[]}}]}__CONFIG_colors_palette__<\/div>\n\t\n\t<a href=\"https:\/\/www.mindvalley.com\/the-book-of-coaching?utm_source=blog_button&amp;utm_campaign=evergreen_boc\" class=\"tcb-button-link tcb-plain-text\" style=\"\" target=\"_blank\" aria-label=\"GET YOUR DIGITAL COPY NOW - opens in new tab\" uw-rm-external-link-id=\"https:\/\/www.mindvalley.com\/the-book-of-coaching?utm_source=blog_button&amp;utm_campaign=evergreen_boc$getyourdigitalcopynow\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">\n\t\t<span class=\"tcb-button-texts\" style=\"\"><span class=\"tcb-button-text thrv-inline-text\" data-css=\"tve-u-178353286ec\" style=\"\" data-uw-styling-context=\"true\">GET YOUR DIGITAL COPY NOW<\/span><\/span>\n\t<\/a>\n<\/div><\/div><\/div><\/div><div class=\"tcb-flex-col\" data-css=\"tve-u-178353286ee\" style=\"\"><div class=\"tcb-col\" data-css=\"tve-u-178353286ef\" style=\"\"><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-178353286ea\" style=\"width: 240.75px;\"><span class=\"tve_image_frame\"><a href=\"https:\/\/www.mindvalley.com\/the-book-of-coaching?utm_source=blog_image&amp;utm_campaign=evergreen_boc\" target=\"_blank\" title=\"https:\/\/www.mindvalley.com\/the-book-of-coaching?utm_source=blog_image&amp;utm_campaign=evergreen_boc\" aria-label=\"a computer screen with a yellow and blue display - opens in new tab\" uw-rm-external-link-id=\"https:\/\/www.mindvalley.com\/the-book-of-coaching?utm_source=blog_image&amp;utm_campaign=evergreen_boc$acomputerscreenwithayellowandbluedisplay\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\"><img class=\"tve_image wp-image-2096\" alt=\"a computer screen with a yellow and blue display\" data-id=\"2096\" width=\"241\" data-init-width=\"800\" height=\"129\" data-init-height=\"428\" title=\"boc-3-(1)-min\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/2020\/07\/boc-3-1-min-1.png\" data-width=\"241\" data-height=\"129\" data-css=\"tve-u-17834f3a52b\" style=\"\" data-link-wrap=\"true\" loading=\"lazy\" data-uw-rm-ima=\"ai\"><\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","tve_custom_css":"@media (min-width: 300px){[data-css=\"tve-u-1761ac2c8bf\"] { width: 1040px; }[data-css=\"tve-u-178353286e8\"] { --tve-border-radius:10px; border-radius: 10px; overflow: hidden; --tve-border-width:1px; background-color: rgb(243, 244, 246) !important; --background-color:rgb(243,244,246)  !important; --tve-applied-background-color:rgb(243,244,246)  !important; border: 1px solid rgb(223, 225, 229) !important; --tve-applied-border:1px solid rgb(223,225,229)  !important; }[data-css=\"tve-u-178353286ea\"] { width: 255px; --tve-alignment:center; float: none; margin: 20px 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