{"id":11941,"date":"2018-04-13T19:01:00","date_gmt":"2018-04-14T03:01:00","guid":{"rendered":"https:\/\/www.mindvalley.com\/?p=11941"},"modified":"2025-07-24T04:10:39","modified_gmt":"2025-07-24T09:10:39","slug":"4-step-secret-to-selling-your-premium-coaching-packages","status":"publish","type":"post","link":"https:\/\/www.mindvalley.com\/coach\/blog\/4-step-secret-to-selling-your-premium-coaching-packages\/","title":{"rendered":"4-step formula to book out your coaching packages"},"content":{"rendered":"<p><span data-uw-styling-context=\"true\">It isn\u2019t hard to sell premium coaching products and services, even if you think you\u2019re the worst salesperson on the planet.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">Selling high-ticket coaching packages isn\u2019t any different from selling a single, individual session.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">I know this might be difficult to believe, but it\u2019s true.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">I\u2019ve seen gifted, experienced coaches struggle to sell low-priced sessions.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">And I\u2019ve watched coaches, fairly new to the game, sell out high-level packages without a hitch.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">The secret to selling out premium <\/span><a href=\"https:\/\/www.mindvalley.com\/ultimate-guide-to-creating-coaching-packages?utm_source=blog_hyperlink&amp;utm_campaign=evergreen_sycb\" target=\"_blank\" rel=\"noopener\" aria-label=\"coaching packages - opens in new tab\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\"><span data-uw-styling-context=\"true\">coaching packages<\/span><\/a><span data-uw-styling-context=\"true\"> comes down to just one thing\u2014preparation.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">Almost everything you need to do to create epic sales success with your high-ticket coaching services and packages needs to happen long <\/span><span data-uw-styling-context=\"true\">before<\/span><span data-uw-styling-context=\"true\">\u00a0the actual sales conversation.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">Here are four things you must do to sell out your premium coaching packages.<\/span><\/p>\n<h2>1. Uplevel<\/h2>\n<p><span data-uw-styling-context=\"true\">Before you go premium, take a long, hard look at your brand.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">Does your website look like it belongs in the 90s? Does your logo look like it was sketched by a 10-year-old?<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">Clients who are ready to purchase\u00a0<a style=\"outline: none;\" href=\"https:\/\/www.mindvalley.com\/blog\/3-secrets-to-get-high-end-coaching-clients\" target=\"_blank\" rel=\"noopener\" data-uw-styling-context=\"true\" aria-label=\"high-end coaching - opens in new tab\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">high-end coaching<\/a>\u00a0packages and services expect exceptional service from the moment they land on your website or connect with you via email, all the way through to their last session with you.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">Everything\u2014from your personal photo on your Facebook business page to your email service provider\u2014needs to reflect very high-level professionalism.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">So how do you know if you need to upgrade your brand?<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">Look at the colors on your website, your logo, the images on your blog posts, and your personal photos on social media.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">Then ask yourself this question, \u201cWould I buy a premium package from this coach?\u201d<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">If the answer is no, you need to update your brand. Stat.<\/span><\/p>\n<h2>2. Prepare to go high touch<\/h2>\n<p><span data-uw-styling-context=\"true\">Clients who purchase premium coaching products consider value, not price.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">So right from the get-go, be sure to create premium packages that offer personalized, abundant value.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">Don\u2019t be afraid to go all the way.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">Consider offering multiple high-touch extras, such as limitless emails throughout the duration of the coaching package and extra 1:1 calls with you.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">You should also offer great bonuses and gifts. If you have self-paced courses or a membership space, throw those in as freebies.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">This will significantly boost the overall value of your premium packages.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">And here\u2019s another great reason to offer extremely high value\u2026<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">You\u2019ll feel confident and congruent about charging a higher price point for your services.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">When you know that you\u2019re giving your\u00a0<a style=\"outline: none;\" href=\"https:\/\/www.mindvalley.com\/blog\/how-to-create-an-authentic-transformational-relationship-with-your-clients\" target=\"_blank\" rel=\"noopener\" data-uw-styling-context=\"true\" aria-label=\"clients a transformational experience - opens in new tab\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">clients a transformational experience<\/a>, you won\u2019t hesitate to charge a much higher price, even if it\u2019s a number that\u2019s outside your comfort zone and way above all of your other products and services.<\/span><\/p>\n<h2>3. Don\u2019t overstate<\/h2>\n<p><span data-uw-styling-context=\"true\">Clients who have the means to purchase high-end products and services are bombarded with over-the-top promises\u00a0<\/span><span data-uw-styling-context=\"true\">all the time.\u00a0<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">They\u2019re tired of overstatements and false advertising.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">So, do it differently. Be authentic. Stay in integrity.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">Make sure all of your marketing messages are clear, precise, and sincere. Give your potential clients an opportunity to ask you questions.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">And answer every single question honestly.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">This will create deep trust, and the right clients will be more than happy to purchase your premium coaching packages.<\/span><\/p>\n<h2>4. Become a high-end client<\/h2>\n<p><span data-uw-styling-context=\"true\">If you\u2019re serious about offering high-end packages, then consider becoming a high-end client yourself.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">Don\u2019t break the bank, but look for opportunities to get coached at a high level.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">The aim is to get past your own imagined limitations around what clients will pay to receive high-level coaching.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">And while we\u2019re on the subject\u2026<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">You should also consistently invest in your own education so you can continue to grow and hone your skills as a coach.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">This will help you feel confident about your ability to create transformational results and charge well.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">Going premium is one of the best things you can do for your reputation as a coach.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">Premium packages typically allow you to work closely and on a long-term basis with just a handful of clients.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">When you do this, you\u2019ll be able to give them your full attention and help them achieve\u2014and possibly surpass\u2014their goals.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">This is a very effective way to establish your reputation as a world-class coach.<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">The next time you feel anxious or nervous about selling premium<\/span> <a style=\"outline: none;\" href=\"https:\/\/www.mindvalley.com\/ultimate-guide-to-coaching-prices-and-packages?utm_source=blog_hyperlink&amp;utm_campaign=evergreen_sycb\" target=\"_blank\" rel=\"noopener\" aria-label=\"coaching packages - opens in new tab\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\"><span data-uw-styling-context=\"true\">coaching packages<\/span><\/a><span data-uw-styling-context=\"true\">, <\/span><span data-uw-styling-context=\"true\">remember this\u2026<\/span><\/p>\n<p><span data-uw-styling-context=\"true\">The more you sell, the more powerful your impact as a coach.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It isn\u2019t hard to sell premium coaching packages, even if you think you\u2019re the worst sales person on the planet. Check these 4 things for selling your coaching services.<\/p>\n","protected":false},"author":17,"featured_media":29690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[136],"tags":[137,243],"area-of-growth":[],"featured":[],"outcome":[],"series":[],"class_list":["post-11941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coaching-business","tag-coaching-business","tag-coaching-packages"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4-Step Formula to Book Out Your Coaching Packages<\/title>\n<meta name=\"description\" content=\"Selling coaching packages can feel overwhelming when you lack a clear system. 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Discover a proven four-step method to grow your business with confidence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mindvalley.com\/coach\/blog\/4-step-secret-to-selling-your-premium-coaching-packages\/\" \/>\n<meta property=\"og:site_name\" content=\"Mindvalley Coach\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/officialEvercoach\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-14T03:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-24T09:10:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/2018\/04\/coaching-packages-mindvalley-coach-blog-01-aura-seo-team.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1456\" \/>\n\t<meta property=\"og:image:height\" content=\"816\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ajit Nawalkha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ajit Nawalkha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/4-step-secret-to-selling-your-premium-coaching-packages\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/4-step-secret-to-selling-your-premium-coaching-packages\\\/\"},\"author\":{\"name\":\"Ajit Nawalkha\",\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/#\\\/schema\\\/person\\\/6ae3ab1b731430bc75158a473d816575\"},\"headline\":\"4-step formula to book out your coaching packages\",\"datePublished\":\"2018-04-14T03:01:00+00:00\",\"dateModified\":\"2025-07-24T09:10:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/4-step-secret-to-selling-your-premium-coaching-packages\\\/\"},\"wordCount\":744,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/4-step-secret-to-selling-your-premium-coaching-packages\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/coaching-packages-mindvalley-coach-blog-01-aura-seo-team.webp\",\"keywords\":[\"Coaching Business\",\"Coaching Packages\"],\"articleSection\":[\"Coaching Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/4-step-secret-to-selling-your-premium-coaching-packages\\\/\",\"url\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/4-step-secret-to-selling-your-premium-coaching-packages\\\/\",\"name\":\"4-Step Formula to Book Out Your Coaching Packages\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/4-step-secret-to-selling-your-premium-coaching-packages\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/4-step-secret-to-selling-your-premium-coaching-packages\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/coaching-packages-mindvalley-coach-blog-01-aura-seo-team.webp\",\"datePublished\":\"2018-04-14T03:01:00+00:00\",\"dateModified\":\"2025-07-24T09:10:39+00:00\",\"description\":\"Selling coaching packages can feel overwhelming when you lack a clear system. 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