{"id":11947,"date":"2018-04-06T19:00:00","date_gmt":"2018-04-07T03:00:00","guid":{"rendered":"https:\/\/www.mindvalley.com\/?p=11947"},"modified":"2025-07-24T03:05:36","modified_gmt":"2025-07-24T08:05:36","slug":"how-to-master-sales-conversations-3-shifts-to-get-you-there","status":"publish","type":"post","link":"https:\/\/www.mindvalley.com\/coach\/blog\/how-to-master-sales-conversations-3-shifts-to-get-you-there\/","title":{"rendered":"3 mindset shifts you need to master sales conversations"},"content":{"rendered":"

Running successful sales conversations can be a challenge even for high-level coaches who\u2019ve closed hundreds of thousands\u2014even millions\u2014in sales.<\/span><\/p>\n

Things get even more complicated if you feel you absolutely have to make the sale to pay bills, the rent, and everything else.<\/span><\/p>\n

When this happens, the chances of you losing that all-important sale go way up.<\/span><\/p>\n

I\u2019ve worked with coaches at all levels and from just about every part of the world, and I can tell you this with confidence \u2026<\/span><\/p>\n

Every one of your sales conversations is \u201cwon\u201d or \u201clost\u201d inside your mind.<\/span><\/p>\n

When you have fear, anxiety, and self-doubt coloring your perception, you\u00a0<\/span>will<\/span>\u00a0lose that sale.<\/span><\/p>\n

Guaranteed.<\/span><\/p>\n

The single most important thing you can do to master sales\u2014specifically sales conversations\u2014is to transform your views and beliefs about selling.<\/span><\/p>\n

These three mindset shifts will help you see sales conversations in a brand new light.<\/span><\/p>\n

Embrace these shifts and you\u2019ll easily inspire ideal clients to purchase your coaching services and products. You might even start to enjoy the act of selling.<\/span><\/p>\n

1. Forget the sale<\/strong><\/h2>\n

One of the biggest mistakes coaches make during a sales conversation is to focus on the sale. This creates fear and anxiety like nothing else can.<\/p>\n

So, what should you focus on instead?<\/span><\/p>\n

You might think you need to put all of your attention on your client. Good answer, but incorrect.<\/span><\/p>\n

The most powerful thing to do is to concentrate on the overall\u00a0<\/span>impact<\/span>\u00a0you\u2019ll create when you start to serve this client and the next and the next and the next\u2026<\/span><\/p>\n

You became a coach to serve and to create transformations for more than one person. You want to have a positive impact on as many people as you can reach.<\/span><\/p>\n

If you\u2019re like most coaches I know, you want to do work that matters. You want to change lives.<\/span><\/p>\n

That\u2019s what every single sales conversation is about. You\u2019re taking a step toward that dream of making a difference.<\/span><\/p>\n

Imagine this:<\/strong> Take five minutes before every sales conversation and imagine what it would be like if you could serve millions of people at your highest level. Imagine the impact you can create. Can you picture it? Now hold on to that. This is the energy and the mindset you need for successful sales conversations.<\/span><\/p>\n

2. There is no fear<\/h2>\n

Fears arise because we care. We want to help others.<\/span><\/p>\n

We want to grow a successful,\u00a0profitable coaching practice<\/a>.<\/span><\/p>\n

Where there is desire, there is fear.<\/span><\/p>\n

Fears are natural, but they\u2019re deadly.<\/span><\/p>\n

Fear kills success in sales faster and more efficiently than anything else.<\/span><\/p>\n

I\u2019ve seen less naturally gifted coaches move ahead of absolutely brilliant coaches because they\u2019ve worked hard to cultivate a sense of fearlessness around selling.<\/span><\/p>\n

Here\u2019s what happens when you approach your potential client minus your fears.<\/span><\/p>\n

You\u2019ll be focused. You\u2019ll be confident. You\u2019ll be certain. You\u2019ll be passionate.<\/span><\/p>\n

You won\u2019t have that nagging inner voice that says,\u00a0\u201cThe client doesn\u2019t like me\u201d,<\/em><\/span><\/p>\n

or\u00a0<\/span>\u201cI don\u2019t know what I\u2019m doing,\u201d<\/em><\/p>\n

or the always popular,\u00a0\u201cThis program\/product\/service is too expensive. I can\u2019t sell this!\u201d<\/em><\/p>\n

What I\u2019m about to say might seem a little \u201cout there,\u201d but keep an open mind\u2026<\/span><\/p>\n

Fear is contagious. When you feel fearful, your client will pick up on this on a subconscious level.<\/span><\/p>\n

And this is usually the real reason they don\u2019t buy from you.<\/span><\/p>\n

They can feel your fear.<\/span><\/p>\n

Ask yourself this: would you purchase anything from a fearful salesperson? A house? A car? Even a bottle of perfume?<\/span><\/p>\n

As a coach, you must give your clients a reason to feel confident in you, your skills, and your expertise.<\/span><\/p>\n

They need to know you can guide them to success. They need to know you\u2019ll be there to support them whenever they need you.<\/span><\/p>\n

You can\u2019t convey this level of confidence if you\u2019re coming from a place of fear.<\/span><\/p>\n

Write this:<\/strong> Reflect on this question: what would you do differently in your next sales conversation if you had no fear? Write the action steps that come to mind and take these actions in your next sales conversation.<\/span><\/p>\n

3. Selling isn\u2019t natural<\/h2>\n

Unlike breathing, we aren\u2019t born knowing how to sell. This may seem obvious, but too often, we forget this simple yet powerful truth.<\/p>\n

Some people may have a natural ability to sell, but even the most gifted salesperson has to learn how to do it well.<\/span><\/p>\n

Selling is a skill.<\/span><\/p>\n

And this means that with practice, you can master sales conversations, even if you think you are the worst salesperson you\u2019ve ever known.<\/span><\/p>\n

I\u2019m not saying it will happen overnight. I\u2019m not saying it\u2019s going to be easy. I\u2019m saying it can be done, and it\u2019s actually a lot less complicated than you think.<\/span><\/p>\n

The key is to keep practicing and to look for opportunities to fine-tune your selling skills.<\/span><\/p>\n

There are excellent books, programs, and courses focused on teaching people how to sell.<\/span><\/p>\n

These great resources will allow you to cut down on your learning curve and accelerate your selling skills.<\/span><\/p>\n

Try this:<\/strong>\u00a0This week, set aside 60 minutes to research great books, seminars, courses, or programs that will help you uplevel your selling skills. Extra points if you find one that\u2019s designed for coaches.<\/span><\/p>\n

Yes, it would be awesome if we lived in a reality where clients magically appeared and we never needed to sell. Ever.<\/span><\/p>\n

But we don\u2019t live in that reality. We live in a real world where sales conversations must happen.<\/span><\/p>\n

The smartest thing to do is to set yourself up for success.<\/span><\/p>\n

These 3 powerful mindset shifts will go a long way to help you master\u2014and close\u2014just about every sales conversation you have.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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