{"id":11958,"date":"2018-03-26T19:00:00","date_gmt":"2018-03-27T03:00:00","guid":{"rendered":"https:\/\/www.mindvalley.com\/?p=11958"},"modified":"2025-09-26T12:35:47","modified_gmt":"2025-09-26T17:35:47","slug":"4-growth-strategies-to-build-a-successful-coaching-business","status":"publish","type":"post","link":"https:\/\/www.mindvalley.com\/coach\/blog\/4-growth-strategies-to-build-a-successful-coaching-business\/","title":{"rendered":"4 proven strategies to build a successful coaching business"},"content":{"rendered":"<p data-uw-styling-context=\"true\">Try this experiment. Google the words \u201csuccessful coaching business.\u201d<\/p>\n<p data-uw-styling-context=\"true\">You\u2019ll see over two million results come up.<\/p>\n<p data-uw-styling-context=\"true\">That\u2019s a ton of information to work through.<\/p>\n<p data-uw-styling-context=\"true\">The worst part? A lot of it is misguided, out of date, or just wrong.<\/p>\n<p data-uw-styling-context=\"true\">After hundreds and hundreds of hours spent in coaching sessions and working with coaches around the world, I\u2019ve come to realize there are only a handful of growth strategies that will help you rapidly build a successful, profitable\u00a0<a style=\"outline: none;\" href=\"https:\/\/www.mindvalley.com\/ultimate-guide-on-how-to-start-a-coaching-business?utm_source=blog_hyperlink&amp;utm_campaign=evergreen_sycb\" target=\"_blank\" rel=\"noopener\" data-uw-styling-context=\"true\" aria-label=\"coaching business - opens in new tab\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">coaching business<\/a>.<\/p>\n<p data-uw-styling-context=\"true\">Some of them may seem strange, but they work.<\/p>\n<p data-uw-styling-context=\"true\">Here are 4 of my personal favorites.<\/p>\n<h2 data-uw-styling-context=\"true\">1. Make yourself replaceable<\/h2>\n<p data-uw-styling-context=\"true\">If you\u2019re involved in every aspect of your coaching business, you\u2019re headed for disaster. Growth and expansion can happen only when you \u201clet go\u201d and make yourself dispensable.<\/p>\n<p data-uw-styling-context=\"true\">This means allowing others to take over specific roles.<\/p>\n<p data-uw-styling-context=\"true\">Make a list of all the tasks and activities that are outside the actual coaching work that you do\u2014this could be copywriting, design, or technical aspects of the business.<\/p>\n<p data-uw-styling-context=\"true\">When you have this list, commit to outsourcing at least one of the tasks to someone else as soon as possible.<\/p>\n<p data-uw-styling-context=\"true\">You might want to hire a virtual assistant for a few hours each week, a copywriter, an <a href=\"https:\/\/www.upsilonit.com\/blog\/cto-as-a-service-caas-for-startups-comprehensive-guide\" target=\"_blank\" rel=\"noopener\" aria-label=\"outsourced CTO - open in a new tab\" data-uw-rm-ext-link=\"\">outsourced CTO,<\/a> or someone who can handle tech.<\/p>\n<p data-uw-styling-context=\"true\">It doesn\u2019t matter how you do it, but you must get it done.<\/p>\n<p data-uw-styling-context=\"true\">You cannot scale your business if you\u2019re the only one running it\u2026<\/p>\n<p data-uw-styling-context=\"true\">And you\u2019ll never achieve the impact and income you want.<\/p>\n<h2 data-uw-styling-context=\"true\">2. Fire your clients<\/h2>\n<p data-uw-styling-context=\"true\">Not all of them, of course. Just the ones that aren\u2019t a good fit.<\/p>\n<p data-uw-styling-context=\"true\">Your job is to coach people who can benefit the most from your unique skills and expertise\u2014these are your ideal clients.<\/p>\n<p data-uw-styling-context=\"true\">It\u2019s not your responsibility to help everyone.<\/p>\n<p data-uw-styling-context=\"true\">When you stay with clients who aren\u2019t a good fit, you run the risk of destroying your reputation.<\/p>\n<p data-uw-styling-context=\"true\">Clients who don\u2019t love your methods and your style will be the first to \u201cspread the news\u201d that you\u2019re a bad coach.<\/p>\n<p data-uw-styling-context=\"true\">You can\u2019t blame them.<\/p>\n<p data-uw-styling-context=\"true\">It\u2019s your responsibility to identify your ideal client persona and then work only with people who fit this identity.<\/p>\n<p data-uw-styling-context=\"true\">Not theirs.<\/p>\n<p data-uw-styling-context=\"true\">Yes, it can be scary to turn away clients or let your clients go\u2014especially if you\u2019re a new coach \u2013 but this is the smartest way to a successful, sustainable <a style=\"outline: none;\" href=\"https:\/\/www.mindvalley.com\/ultimate-guide-to-start-an-online-coaching-business?utm_source=blog_hyperlink&amp;utm_campaign=evergreen_sycb\" target=\"_blank\" rel=\"noopener\" data-uw-styling-context=\"true\" aria-label=\"coaching business - opens in new tab\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">coaching business\u00a0<\/a>in the long term.<\/p>\n<h2 data-uw-styling-context=\"true\">3. Say no<\/h2>\n<p data-uw-styling-context=\"true\">Yes, it is about expansion. Yes, it is about growth. Yes, it is about becoming known.<\/p>\n<p data-uw-styling-context=\"true\">This is what a lot of business owners believe. Especially the unsuccessful ones.<\/p>\n<p data-uw-styling-context=\"true\">Saying no\u2014more than you say yes\u2014is one of the most powerful and effective productivity hacks in the world.<\/p>\n<p data-uw-styling-context=\"true\">The truth is building a successful coaching business is hard work.<\/p>\n<p data-uw-styling-context=\"true\">Sometimes it\u2019s extremely hard work.<\/p>\n<p data-uw-styling-context=\"true\">It\u2019s going to take almost an inhuman amount of effort to get to your goals.<\/p>\n<p data-uw-styling-context=\"true\">If you say yes to every favor, every project, every offer to partner up, or every \u201copportunity\u201d to contribute your expertise\u2026<\/p>\n<p data-uw-styling-context=\"true\">You\u2019re going to end up with no time, no energy, and no business left to run.<\/p>\n<p data-uw-styling-context=\"true\">Learn to be discerning and decisive. Only say yes to projects that move you toward your goals.<\/p>\n<p data-uw-styling-context=\"true\">It\u2019s going to be tough, but you owe it yourself and your dreams to prioritize your success\u2026<\/p>\n<p data-uw-styling-context=\"true\">And that\u2019s what you\u2019re doing when you say no to anything that does not move your business forward.<\/p>\n<h2 data-uw-styling-context=\"true\">4. Set an uncomfortable price<\/h2>\n<p data-uw-styling-context=\"true\">You started a coaching business to serve others, but you also did it to make money and create an income.<\/p>\n<p data-uw-styling-context=\"true\">There\u2019s nothing wrong with accepting money when you add value and create transformational results\u2026<\/p>\n<p data-uw-styling-context=\"true\">But many coaches don\u2019t want to admit this. They feel \u201cashamed\u201d or \u201cgreedy\u201d or \u201cselfish,\u201d and this is a major problem.<\/p>\n<p data-uw-styling-context=\"true\">When it comes to pricing their\u00a0<a href=\"https:\/\/www.mindvalley.com\/blog\/how-to-make-your-coaching-products-and-packages-irresistible\" target=\"_blank\" rel=\"noopener\" data-uw-styling-context=\"true\" aria-label=\"packages - opens in new tab\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">packages<\/a>, programs, and services, these coaches get stuck.<\/p>\n<p data-uw-styling-context=\"true\">They worry about it, sweat over it, and get crazy trying to make a decision.<\/p>\n<p data-uw-styling-context=\"true\">Here\u2019s what you need to do to avoid this \u2026<\/p>\n<p data-uw-styling-context=\"true\">Always set a price that\u2019s more than you think you\u2019re worth.<\/p>\n<p data-uw-styling-context=\"true\" data-uw-rm-sr=\"\">If you feel comfortable with a 60-minute session rate of $300, push that number up to at least $350 or even more.<\/p>\n<p data-uw-styling-context=\"true\">Aim for a price that makes you feel a bit uncomfortable.<\/p>\n<p data-uw-styling-context=\"true\">It\u2019s the only way to be sure you\u2019re not pricing below your worth.<\/p>\n<p data-uw-styling-context=\"true\">Undervaluing your services and products is a massive mistake that will hold you back.<\/p>\n<p data-uw-styling-context=\"true\">Your coaching business will stay small for months or years.<\/p>\n<p data-uw-styling-context=\"true\">Some coaches never get to the stage of expansion because they simply don\u2019t have the financial resources to do it.<\/p>\n<p data-uw-styling-context=\"true\">Some of these\u00a0<a style=\"outline: none;\" href=\"https:\/\/www.mindvalley.com\/blog\/4-strategies-for-coaching-session-structure-your-clients-will-love\" target=\"_blank\" rel=\"noopener\" data-uw-styling-context=\"true\" aria-label=\"strategies - opens in new tab\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">strategies<\/a>\u00a0may push you way out of your comfort zone, but that\u2019s where the magic happens.<\/p>\n<p data-uw-styling-context=\"true\">You can\u2019t be an extraordinary coach or build a successful business by staying in the \u201ckiddy\u201d zone where everything is easy.<\/p>\n<p data-uw-styling-context=\"true\">Start with just one of these strategies and then move on to the next and the next until you\u2019ve covered all four.<\/p>\n<p data-uw-styling-context=\"true\">This will help you implement internal and external changes to create a rockstar reputation and grow a successful coaching business that lasts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>4-counterintuitive-growth-strategies-to-build-a-successful-coaching-business<\/p>\n","protected":false},"author":17,"featured_media":29631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[136],"tags":[],"area-of-growth":[],"featured":[],"outcome":[],"series":[],"class_list":["post-11958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coaching-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 Proven Strategies to Build a Successful Coaching Business<\/title>\n<meta name=\"description\" content=\"A successful coaching business isn\u2019t built by saying yes to everything. Learn the strategies that help you scale without burnout or second-guessing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mindvalley.com\/coach\/blog\/4-growth-strategies-to-build-a-successful-coaching-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 proven strategies to build a successful coaching business\" \/>\n<meta property=\"og:description\" content=\"A successful coaching business isn\u2019t built by saying yes to everything. Learn the strategies that help you scale without burnout or second-guessing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mindvalley.com\/coach\/blog\/4-growth-strategies-to-build-a-successful-coaching-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Mindvalley Coach\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/officialEvercoach\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-27T03:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-26T17:35:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/2018\/03\/successful-coaching-business-mindvalley-coach-blog-02-aura-seo-team.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1456\" \/>\n\t<meta property=\"og:image:height\" content=\"816\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ajit Nawalkha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ajit Nawalkha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/4-growth-strategies-to-build-a-successful-coaching-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/4-growth-strategies-to-build-a-successful-coaching-business\\\/\"},\"author\":{\"name\":\"Ajit Nawalkha\",\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/#\\\/schema\\\/person\\\/6ae3ab1b731430bc75158a473d816575\"},\"headline\":\"4 proven strategies to build a successful coaching business\",\"datePublished\":\"2018-03-27T03:00:00+00:00\",\"dateModified\":\"2025-09-26T17:35:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/4-growth-strategies-to-build-a-successful-coaching-business\\\/\"},\"wordCount\":885,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/4-growth-strategies-to-build-a-successful-coaching-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/successful-coaching-business-mindvalley-coach-blog-02-aura-seo-team.webp\",\"articleSection\":[\"Coaching Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/4-growth-strategies-to-build-a-successful-coaching-business\\\/\",\"url\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/4-growth-strategies-to-build-a-successful-coaching-business\\\/\",\"name\":\"4 Proven Strategies to Build a Successful Coaching Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/4-growth-strategies-to-build-a-successful-coaching-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/4-growth-strategies-to-build-a-successful-coaching-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/successful-coaching-business-mindvalley-coach-blog-02-aura-seo-team.webp\",\"datePublished\":\"2018-03-27T03:00:00+00:00\",\"dateModified\":\"2025-09-26T17:35:47+00:00\",\"description\":\"A successful coaching business isn\u2019t built by saying yes to everything. 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