{"id":12639,"date":"2021-11-14T02:51:00","date_gmt":"2021-11-14T07:51:00","guid":{"rendered":"https:\/\/www.mindvalley.com\/?p=12639"},"modified":"2025-09-26T10:06:57","modified_gmt":"2025-09-26T15:06:57","slug":"how-to-create-a-coaching-business-sales-funnel","status":"publish","type":"post","link":"https:\/\/www.mindvalley.com\/coach\/blog\/how-to-create-a-coaching-business-sales-funnel\/","title":{"rendered":"How to create a sales funnel for your coaching business"},"content":{"rendered":"

The word \u2018sales funnel\u2019 has gained major popularity over the last two years in the online coaching<\/a> community. And for good reason.<\/p>\n

Just type in the words \u2018sales funnels for coaches\u2019 and you\u2019ll get over 14 million results in Google alone.<\/p>\n

However, if the concept of funnels is nothing new, then why are we seeing a tidal wave of \u2018sales funnel\u2019 talk in recent times?<\/p>\n

It\u2019s simple and it boils down to one word.<\/p>\n

Freedom.<\/p>\n

And that is a good reason like no other.<\/p>\n

Although setting up the best funnel for coaches can be complicated and are an investment of one\u2019s time; once set up they run like a well-oiled machine in your online coaching business<\/a>.<\/p>\n

Before I get into the how-to of setting these up, it\u2019s important to understand what is a sales funnel and why you need one (and why you don\u2019t) in the first place.<\/p>\n

What is a sales funnel?<\/h2>\n

A sales funnel is a journey that you take your online visitor through when they buy your products or services.<\/p>\n

The starting point of the journey is your free content and the destination is your paid offer that the subscriber buys.<\/p>\n

The common element from start to finish is the value you provide the online visitor \u00a0– aka your ideal client<\/a> – every step of the way until he\/she becomes your raving fan.<\/p>\n

“Sounds great!”<\/em> you say but you\u2019re probably thinking…<\/p>\n

Do I need a sales funnel?<\/h2>\n

To answer this simply, yes.<\/p>\n

And here\u2019s why.<\/p>\n

You need a sales funnel if you want to get paid for your expertise, grow your list and make money on autopilot.<\/p>\n

You can set up more than one coaching funnel for the array of programs you offer<\/a>.<\/p>\n

The beauty of a sales funnel is that it\u2019s completely automated.<\/p>\n

Sure, there is front end work involved in creating and setting it up but the rewards are worth it.<\/p>\n

From a business perspective, a\u00a0sales funnel<\/a>\u00a0is essential because you want to lead your prospects to a sale at some point in the sales process.<\/p>\n

If you fail to do that often, then you aren\u2019t making money.<\/p>\n

Instead you\u2019re building the \u2018nice to haves\u2019 such as a huge email list but with unqualified non-ideal clients who\u2019ll never buy from you.<\/p>\n

A perfectly set up sales funnel can bring an inflow of cash, help recoup your advertising costs and bring in some nice passive income.<\/p>\n

\u201cNot too shabby<\/em>\u201d, you may think.<\/p>\n

But having said that, not everyone needs a sales funnel.<\/p>\n

A sales coaching funnel is not for you if you are a newbie coach or entrepreneur.<\/em><\/strong><\/p>\n

How to create a sales funnel for your coaching business in 4 steps<\/h2>\n

As a\u00a0new coach<\/a>,\u00a0your time is best spent getting clear on who\u2019s your ideal client, what are their pain points and how can you best serve them with your skills and experiences.<\/p>\n

In order to create a coaching funnel, you need to have crystal clarity about your ideal client, your offers and score a few paying clients.<\/p>\n

Once you have this going for you, you know what offers will convert when you include them in your sales funnel.<\/p>\n

There are four steps to creating your first simple sales funnel. Let\u2019s look at each of these:<\/p>\n

1. Build awareness<\/h3>\n

In this step, you must create content to spread awareness about your message<\/a> or topic of expertise.<\/p>\n

It\u2019s tempting to skip this step and go straight into creating your free gift or a lead magnet<\/a>, run Facebook ads to it and start building your list.<\/p>\n

But the problem with running FB ads (if you\u2019ve never run them before) is that you are marketing to cold traffic.<\/p>\n

The definition of cold traffic is an audience who\u2019s never heard of you, never bought from you, don\u2019t like you and nor do they trust you yet.<\/p>\n

So, chances are that the quality of subscribers you\u2019ll get through the ad campaign may not be the type who\u2019ll be your ideal audience.<\/p>\n

Not to mention that running FB ads can be very expensive at this stage, and it’s definitely not an investment you want to make from the get-go if you’re just getting started or trying to turn your coaching side hustle into your full-time career.<\/p>\n

So, how do we warm up our cold traffic and attract the high-quality leads in our funnel without ad spend?<\/em><\/strong><\/p>\n

Create epic content.<\/a><\/p>\n

Your content at this step must be about highlighting your ideal client\u2019s problems and hint at the solution(s) you provide. Your content can achieve this by educating, inspiring and even entertaining your audience.<\/p>\n

So, what are the different types of content you can create<\/a>?<\/p>\n