{"id":15101,"date":"2021-06-25T12:39:25","date_gmt":"2021-06-25T17:39:25","guid":{"rendered":"https:\/\/www.mindvalley.com\/blog\/"},"modified":"2025-07-21T23:21:59","modified_gmt":"2025-07-22T04:21:59","slug":"coaching-to-explore-values-and-beliefs","status":"publish","type":"post","link":"https:\/\/www.mindvalley.com\/coach\/blog\/coaching-to-explore-values-and-beliefs\/","title":{"rendered":"Coaching to explore values and beliefs"},"content":{"rendered":"<p data-uw-styling-context=\"true\">One of your fundamental responsibilities as a coach is to shift the way your clients think.<\/p>\n<blockquote><p><em data-uw-styling-context=\"true\">Our life is what our thoughts make it. \u2014 Marcus Aurelius Antoninus<\/em><\/p><\/blockquote>\n<p data-uw-styling-context=\"true\">In order to shift their thinking, you need to really understand the experiences that have shaped them into the person they are today.<\/p>\n<p><strong data-uw-styling-context=\"true\">This is where understanding your client\u2019s values and beliefs becomes your single most important exploration.<\/strong><\/p>\n<p data-uw-styling-context=\"true\" data-uw-rm-mod=\"\">Amateur coaches create change. Master coaches\u00a0<em data-uw-styling-context=\"true\">transform<\/em>.<\/p>\n<p data-uw-styling-context=\"true\">When you help your clients understand their underlying values and shift their beliefs, you make the invisible visible for them. You ensure that they can never go back to becoming the person they were before they started working with you.<\/p>\n<p data-uw-styling-context=\"true\">And this is the hallmark of real transformation.<\/p>\n<p data-uw-styling-context=\"true\">Before you can reframe your client\u2019s values and beliefs, you need to understand how they are formed.<\/p>\n<h2>How are values and beliefs formed?<\/h2>\n<p data-uw-styling-context=\"true\">Understanding<strong>\u00a0<\/strong>the human brain is fundamental to understanding your client\u2019s thinking, behavior, and decisions.<\/p>\n<p data-uw-styling-context=\"true\">The brain changes continuously through the\u00a0<strong data-uw-styling-context=\"true\">experiences<\/strong>\u00a0we have. And\u00a0<strong data-uw-styling-context=\"true\">our state of mind in a situation is a direct function of our life experiences. <\/strong>Every time\u00a0we experience something new, there are physical changes taking place in the brain\u2014we either form new neural connections or generate new neurons.<\/p>\n<p data-uw-styling-context=\"true\">In the same way no two people have the same upbringing, nutrition, education, culture, and environment, no two people have the same beliefs, habits, values, and character.<\/p>\n<p data-uw-styling-context=\"true\">Knowing this as a coach helps you understand why no two clients of yours will be the same and why understanding their life experiences is critical.<\/p>\n<p><strong data-uw-styling-context=\"true\">It\u2019s not just what happens to your client during an experience, but what they\u00a0<em data-uw-styling-context=\"true\">think<\/em>\u00a0happens.<\/strong><\/p>\n<p data-uw-styling-context=\"true\">We interpret our experiences and make choices that make us feel better. We perceive the world in a way that helps us survive in a certain situation.<\/p>\n<p data-uw-styling-context=\"true\">If our brain recognizes that a certain perception of the world helps us interact with our environment and survive, it will continue to choose that over others. And every time our brain chooses that perception, the underlying neural pathway and connections grow stronger, thus strengthening it.<\/p>\n<p data-uw-styling-context=\"true\">In this way, we continuously analyze what worked in the past as a way to predict what might work in the present or in the future.\u00a0<strong data-uw-styling-context=\"true\">It\u2019s this pattern of actions and consequences that forms our beliefs and guides our decisions.<\/strong><\/p>\n<h2>What is a belief?<\/h2>\n<p><strong data-uw-styling-context=\"true\">A belief is something that your client accepts as truth without enough proof or evidence. It is what your client thinks they ought to be.<\/strong><\/p>\n<p data-uw-styling-context=\"true\">Their beliefs shape how they act, feel, and make meaning of the world around them.<\/p>\n<p data-uw-styling-context=\"true\">The human brain is a \u201cmeaning-making machine\u201d that is constantly forming new beliefs.<\/p>\n<p><strong data-uw-styling-context=\"true\">You make your beliefs, and then your beliefs make you!<\/strong><\/p>\n<p data-uw-styling-context=\"true\">We consciously or unconsciously adopt most of our beliefs in our childhood, from our parents, friends, family, and culture. Since most of them are formed during our formative years, we hardly understand them. And we spend most of our lives trying to find experiences that validate these beliefs.<\/p>\n<p><strong data-uw-styling-context=\"true\">Your primary\u00a0<\/strong><a style=\"outline: none;\" href=\"https:\/\/www.mindvalley.com\/ultimate-guide-to-what-is-coaching?utm_source=blog_hyperlink&amp;utm_campaign=evergreen_tboc\" target=\"_blank\" rel=\"noopener\" aria-label=\"job as a coach - opens in new tab\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\"><strong data-uw-styling-context=\"true\">job as a coach<\/strong><\/a><strong data-uw-styling-context=\"true\">\u00a0is to\u00a0<em data-uw-styling-context=\"true\">dig deeper<\/em>\u2014to help your client understand how their behavior stems from a deep-rooted belief they hold about something.<\/strong><\/p>\n<h2>Beliefs can help your clients or hurt them<\/h2>\n<p data-uw-styling-context=\"true\">Although beliefs are designed to keep us safe, not all drive us towards success.<\/p>\n<p data-uw-styling-context=\"true\">Beliefs are primarily of two kinds:<\/p>\n<p data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">Limiting beliefs: <\/strong>These beliefs hold your clients back from expressing themselves fully.<\/p>\n<p data-uw-styling-context=\"true\">For example, as a kid, your client saw his parents struggling with money. They both worked for many hours a day with no results. As a grown-up, he might form a belief that no matter how hard he works, he will always struggle with money.<\/p>\n<p data-uw-styling-context=\"true\">Another limiting belief that often holds people back is that\u00a0<em data-uw-styling-context=\"true\">I\u2019m not good enough<\/em>.<\/p>\n<p data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">Empowering beliefs:<\/strong>\u00a0These beliefs help your clients live to their fullest potential.<\/p>\n<p data-uw-styling-context=\"true\">For example, your client\u2019s father might have been very authoritative, raising his voice every time she tried to contribute with an opinion. She formed a belief that \u201copinions matter\u201d\u2014and \u201dso as an entrepreneur, she would always allow her employees to express their opinions candidly without holding back.<\/p>\n<p><strong data-uw-styling-context=\"true\">Helping your clients<\/strong><a style=\"outline: none;\" href=\"https:\/\/youtu.be\/NZM3-AlbcOc\" target=\"_blank\" rel=\"noopener\" aria-label=\"identify their limiting beliefs - opens in new tab\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\"><strong data-uw-styling-context=\"true\">\u00a0identify their limiting beliefs<\/strong><\/a><strong data-uw-styling-context=\"true\"> and replacing them with more empowering beliefs is one of the most powerful things you can do as a coach.<\/strong><\/p>\n<p data-uw-styling-context=\"true\">Remember, beliefs are not factual truths. It is your client\u2019s version of a truth based on an experience they\u2019ve had.<\/p>\n<h2>3-step process to embed a new belief (IRE)<\/h2>\n<h3>1. I \u2013 Identify where the belief was born<\/h3>\n<p data-uw-styling-context=\"true\">Awareness is often the first step to change. When you help your clients identify a certain pattern of thinking that is holding them back, you create awareness in their minds. When you challenge their belief, you show them a new possibility. When you further explore where this pattern of thinking was originally born\u2014from their parents, their environment, a childhood experience, etc.\u2014you deepen their awareness.<\/p>\n<h3>2.\u00a0R \u2013 Reframe the belief to make the unfamiliar, familiar<\/h3>\n<p data-uw-styling-context=\"true\">Once you have created awareness, your next goal is to reframe your clients\u2019 limiting belief to an empowering one. Now, our brain likes security and things that are familiar. Which is why your clients will procrastinate to break out of their current belief. This is where you can support them to break out of their comfort zone by making their challenges familiar\u2014through powerful self-affirmations, shifting their environment, or through repetitive action.<\/p>\n<h3>3. E \u2013 Embed the new belief<\/h3>\n<p data-uw-styling-context=\"true\">In order to ensure your client does not go back to their old ways, you need to embed their new learning. This is where you help them visualize their new reality and then help them create a system that will enable them to act in alignment with their new belief consistently.<\/p>\n<p data-uw-styling-context=\"true\">By simply following this three-step process, you are fundamentally altering how your clients view and live their lives.<\/p>\n<h2>What are values?<\/h2>\n<p data-uw-styling-context=\"true\">While beliefs are what your clients think they\u00a0<em data-uw-styling-context=\"true\">ought to be,<\/em><strong>\u00a0<\/strong>values are what they\u00a0<em data-uw-styling-context=\"true\">wish to be.<\/em><\/p>\n<p data-uw-styling-context=\"true\">Values are what your clients hold dear to them. They are intrinsically important to them, which is why they guide both their judgement and decisions.<\/p>\n<p data-uw-styling-context=\"true\">Similar to beliefs, values are formed at an early age based on personal experiences, observing people and situations around, and other environmental influences.<\/p>\n<p data-uw-styling-context=\"true\">Making decisions guided by their values brings balance, joy, and peace to your clients and helps them live a life that is fully congruent with who they are.<\/p>\n<h3 role=\"heading\" data-uw-rm-heading=\"level\" aria-level=\"3\">Know your client\u2019s personal values<\/h3>\n<p data-uw-styling-context=\"true\">As a coach, when you help your clients identify their values, you give them a roadmap to a more meaningful life.<\/p>\n<p data-uw-styling-context=\"true\">Values are broadly classified into three subtypes:<\/p>\n<p data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">1. <\/strong><strong><em data-uw-styling-context=\"true\">Personal values <\/em><\/strong>that define who your client is, what they want, and why they think the way they do.<\/p>\n<p data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">2. <\/strong><strong><em data-uw-styling-context=\"true\">Social values<\/em><\/strong>\u2014this governs their social connections and interpersonal bonds with others.<\/p>\n<p data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">3. <\/strong><strong><em data-uw-styling-context=\"true\">Universal values<\/em><\/strong>\u2014this influences their spiritual thought, cultural standards, and overall acceptance of life experiences.<\/p>\n<p data-uw-styling-context=\"true\">The\u00a0<a style=\"outline: none;\" href=\"https:\/\/survey.valuescentre.com\/survey.html?id=s1TAEQUStmx-pUIle-ma6Q\" target=\"_blank\" rel=\"noopener\" data-uw-styling-context=\"true\" aria-label=\"Personal Values Assessment (PVA) - opens in new tab\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">Personal Values Assessment (PVA)<\/a> is a crisp and straightforward measure for determining your client\u2019s core values and personal belief system.<\/p>\n<h2>6 questions to ask your clients to uncover their values<\/h2>\n<p data-uw-styling-context=\"true\">1. Which qualities have contributed the most to your success?<\/p>\n<p data-uw-styling-context=\"true\">2. How would you like to be remembered when you leave a room?<\/p>\n<p data-uw-styling-context=\"true\">3. What part of your job do you love the most?<\/p>\n<p data-uw-styling-context=\"true\">4. What is the most rewarding feeling you give to others?<\/p>\n<p data-uw-styling-context=\"true\">5. What qualities are you most proud of?<\/p>\n<p data-uw-styling-context=\"true\">6. What do others say you are good at?<\/p>\n<p data-uw-styling-context=\"true\">Most people you coach will often struggle with making important decisions in their lives. By discovering their values, you will help them live a life not based on what it \u2018should\u2019 be but based on what they truly desire.<\/p>\n<h2>How to coach using values and beliefs<\/h2>\n<p><strong data-uw-styling-context=\"true\">Always coach to discover values and reframe beliefs.<\/strong><\/p>\n<p data-uw-styling-context=\"true\">Every<a style=\"outline: none;\" href=\"https:\/\/www.mindvalley.com\/ultimate-guide-to-transformational-coaching-sessions?utm_source=blog_hyperlink&amp;utm_campaign=evergreen_csp\" target=\"_blank\" rel=\"noopener\" data-uw-styling-context=\"true\" aria-label=\"coaching conversation - opens in new tab\" data-uw-rm-brl=\"false\" data-uw-rm-ext-link=\"na\">\u00a0coaching conversation<\/a> is really an opportunity for you to remind your client about what\u2019s truly important to them (their values) and what\u2019s getting in their way (their limiting beliefs).<\/p>\n<p data-uw-styling-context=\"true\">So in your next coaching conversation, when your client presents you with a problem, instead of jumping right in to treat the symptom, dig deeper.<\/p>\n<p data-uw-styling-context=\"true\">Ask them, &#8220;<em>Why\u00a0is solving this problem so important for you right now? Why does it matter so much to you?\u201d<\/em><\/p>\n<p><strong data-uw-styling-context=\"true\">This will help you draw out their underlying values.<\/strong><\/p>\n<p data-uw-styling-context=\"true\">Then ask them,<\/p>\n<p><em data-uw-styling-context=\"true\">\u201cSo, what\u2019s really getting in your way? What\u2019s blocking you from getting what you truly desire?\u201d<\/em><\/p>\n<p><strong data-uw-styling-context=\"true\">This will help you draw out their underlying belief.<\/strong><\/p>\n<p data-uw-styling-context=\"true\">This is where powerful coaching really begins.<\/p>\n<p data-uw-styling-context=\"true\">Coaching to explore values and beliefs is one of the most powerful ways to drive long-lasting\u00a0<em data-uw-styling-context=\"true\">transformation<\/em>, not just temporary change.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to recognise your client&#8217;s values and beliefs in order to create rapid transformation in their lives, through your coaching sessions<\/p>\n","protected":false},"author":62,"featured_media":29266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[114],"tags":[466],"area-of-growth":[],"featured":[],"outcome":[],"series":[],"class_list":["post-15101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-becoming-a-coach","tag-values-and-beliefs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Coaching to Explore Values and Beliefs<\/title>\n<meta name=\"description\" content=\"Beliefs shape every decision your clients make. Learn how to coach them in uncovering core values and beliefs to spark deep transformation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mindvalley.com\/coach\/blog\/coaching-to-explore-values-and-beliefs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coaching to explore values and beliefs\" \/>\n<meta property=\"og:description\" content=\"Beliefs shape every decision your clients make. Learn how to coach them in uncovering core values and beliefs to spark deep transformation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mindvalley.com\/coach\/blog\/coaching-to-explore-values-and-beliefs\/\" \/>\n<meta property=\"og:site_name\" content=\"Mindvalley Coach\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/officialEvercoach\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-25T17:39:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-22T04:21:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/2021\/06\/coaching-to-explore-values-and-beliefs-mindvalley-coach-blog-01-aura-seo-team.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1091\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Siddharth Anantharam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Siddharth Anantharam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/coaching-to-explore-values-and-beliefs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/coaching-to-explore-values-and-beliefs\\\/\"},\"author\":{\"name\":\"Siddharth Anantharam\",\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/#\\\/schema\\\/person\\\/f2c80115a5a3251b1e4244a0923afb5e\"},\"headline\":\"Coaching to explore values and beliefs\",\"datePublished\":\"2021-06-25T17:39:25+00:00\",\"dateModified\":\"2025-07-22T04:21:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/coaching-to-explore-values-and-beliefs\\\/\"},\"wordCount\":1452,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/coaching-to-explore-values-and-beliefs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/coaching-to-explore-values-and-beliefs-mindvalley-coach-blog-01-aura-seo-team.webp\",\"keywords\":[\"Values and Beliefs\"],\"articleSection\":[\"Becoming a Coach\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/coaching-to-explore-values-and-beliefs\\\/\",\"url\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/coaching-to-explore-values-and-beliefs\\\/\",\"name\":\"Coaching to Explore Values and Beliefs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/coaching-to-explore-values-and-beliefs\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/coaching-to-explore-values-and-beliefs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mindvalley.com\\\/coach\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/coaching-to-explore-values-and-beliefs-mindvalley-coach-blog-01-aura-seo-team.webp\",\"datePublished\":\"2021-06-25T17:39:25+00:00\",\"dateModified\":\"2025-07-22T04:21:59+00:00\",\"description\":\"Beliefs shape every decision your clients make. 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