{"id":16606,"date":"2024-04-12T08:37:00","date_gmt":"2024-04-12T13:37:00","guid":{"rendered":"https:\/\/www.mindvalley.com\/blog\/"},"modified":"2025-10-20T11:20:38","modified_gmt":"2025-10-20T16:20:38","slug":"life-coach-salary","status":"publish","type":"post","link":"https:\/\/www.mindvalley.com\/coach\/blog\/life-coach-salary\/","title":{"rendered":"4 lucrative pricing strategies to bump up your life coach salary"},"content":{"rendered":"

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The average salary for a life coach depends on their qualifications, experience, location, and marketing efforts. A certified life coach’s salary isn\u2019t necessarily more than what coaches without credentials earn.<\/p>\r\n

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However, there are a few strategies that you can apply to price yourself right and increase your earnings.<\/p>\r\n

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The secret to charging the right life coach salary<\/h2>\r\n

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The salary of a life coach isn\u2019t set in stone. You can always earn new credentials, learn new marketing tactics, and expand to new markets.<\/p>\r\n

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Ultimately, the price you charge is determined by the value you can deliver<\/a> to your clients. To increase your life coach salary, you need to look for better ways to serve them.<\/p>\r\n

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Whether that\u2019s learning new coaching techniques or restructuring your packages, your coachee should walk away seeing tangible positive changes in their lives. If you can deliver that, you\u2019ll no longer compete with others on the market; you can reach as far as the buyer potential of your audience.<\/p>\r\n

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But there\u2019s another secret to bumping up your earnings<\/a>: taking confidence in the value you can deliver.<\/p>\r\n

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If you truly believe that you are competent and that you can create massive transformations in the lives of others, you\u2019ll feel more self-assured about asking for a higher price. You\u2019ll be more assertive when you\u2019re selling your services because you know you can fulfill your promises.<\/p>\r\n

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4 pricing strategies for coaches<\/h2>\r\n

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Now, with the right mindset in place<\/a>, let\u2019s look at some practical ways you can price your coaching services.<\/p>\r\n

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1. Reverse engineering<\/h3>\r\n

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One way to determine the price of your packages is to break down how much you want to make in a year and the time you want to spend working on your business.<\/p>\r\n

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This will give you an average hourly rate. Keep in mind that this isn\u2019t the same as your hourly coaching session rate; you also spend time preparing for those sessions and managing your business.<\/p>\r\n

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This process gives you clarity on how you want to allocate your time and energy to earn the salary you want.<\/p>\r\n

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2. Listen to your gut<\/h3>\r\n

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Now that you have some numbers down, don\u2019t forget to listen to your intuition<\/a> as well. Evaluate your worth and the energy you bring to each client relationship.<\/p>\r\n

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Before you commit to a client, ask yourself, \u201cDoes working with them at this rate excite me?<\/em>\u201d<\/p>\r\n

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If you feel you\u2019ll be spreading yourself too thin, think about what price would make you feel comfortable committing to that contract.<\/p>\r\n

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And if you still feel icky about it, maybe the person isn\u2019t your client. It\u2019s always better to say no to someone who isn\u2019t the right match and make space for someone who is.<\/p>\r\n

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3. Charge for results<\/h3>\r\n

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The best alternative to having an hourly rate is to charge based on the results you promise your client.<\/p>\r\n

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If you can create a permanent change in their lives, they will see your rates as an investment in their future and will be more likely to refer other clients to you.<\/p>\r\n

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Focus your marketing strategies on proving the results you can deliver. You can do this by collecting success stories from past clients, sharing anonymous case studies, and talking about your credentials.<\/p>\r\n

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The more you build up your brand<\/a>, the more you earn the trust of your audience, which means gradually increasing your rate every year.<\/p>\r\n

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4. Consider industry standards<\/h3>\r\n

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After you\u2019ve priced yourself according to your business goals, compare your rates with what other coaches charge.<\/p>\r\n

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Although it\u2019s not an aspect to solely base your pricing strategy on, you do need a reality check to see how the market is evolving around you.<\/p>\r\n

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As a local coach, other professionals in your area may be more relevant. An online life coach’s salary is better compared to the global target markets the business is targeting.<\/p>\r\n

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Remember, you can always identify new strategies to stand out in the industry and increase your rates as you grow in your career.<\/p>\r\n

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Build a lucrative and fulfilling coaching career<\/h2>\r\n

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You can always come back to these four strategies to iterate on your pricing structure every year.<\/p>\r\n

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If you want to dive deeper into how you can increase your earnings as a coach, join us in the free Become a Mindvalley Certified Life Coach<\/em><\/strong><\/a> masterclass.<\/p>\r\n

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In it, you\u2019ll learn how you can capitalize on the surging demand for coaches to build a lucrative career\u2014no matter the economy.<\/p>\r\n

<\/p>","protected":false},"excerpt":{"rendered":"

Four pricing strategies to help you create the right pricing for your coaching service, and charge the life coach salary that you deserve! <\/p>\n","protected":false},"author":85,"featured_media":29127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":"","tve_updated_post":"

___TVE_SHORTCODE_RAW__<p><!-- wp:paragraph --><\/p>\n<p>If there\u2019s one burning question we as life coaches have in common, it's this: what is the average life coach salary? <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>And especially if you're new to the field, you want to start enrolling clients and creating amazing transformations for them, but... <em>how much should you charge? How can we price our <a href=\"https:\/\/www.mindvalley.com\/ultimate-guide-to-coaching-prices-and-packages?utm_source=blog_hyperlink&amp;utm_campaign=evergreen_sycb\" target=\"_blank\" rel=\"noopener\">coaching packages<\/a>? What could be the ideal life coach salary? How much can you charge? How much is the market rate? Who and what determines how much your life coach salary can be? <\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>So many unanswered questions! <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>That\u2019s why we created <a href=\"https:\/\/youtu.be\/2QFSXU5zwwQ\" target=\"_blank\" rel=\"noopener\">this short video<\/a> where we will address this issue, and tell you exactly how to price your packages and charge what you\u2019re worth! <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2><strong>The Secret To Charging The Right Life Coach Salary <\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"align\":\"center\",\"id\":16613,\"width\":768,\"height\":512,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img class=\"wp-image-16613\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/pexels-emmy-e-2381069-1-1024x683.jpg\" alt=\"The Secret To Charging Right - Life Coach Salary\" width=\"768\" height=\"512\" \/><\/figure>\n<\/div>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Now, before we proceed with this video blog, here\u2019s something you must keep in mind. <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Just as every great recipe always has a secret ingredient or a secret touch\u2026 <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>So does your right to charge the ideal life coach salary for yourself! <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The secret to charging the right life coach salary lies in <strong><em>your self-confidence<\/em><\/strong>. <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Yes, you read that right - <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>If you are confident and believe in your competence as a life coach, you will be in a better position to ask for a higher life coach salary. You will feel more assured and calm while creating your pricing packages because you know exactly what kind of value you bring to your client. <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>With that in mind, here are 4 Pricing Strategies that you can use to charge what you\u2019re worth! <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2><strong>Pricing Strategy #1: Reverse Engineering<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"align\":\"center\",\"id\":16607,\"width\":768,\"height\":509,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img class=\"wp-image-16607\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/pexels-breakingpic-3305-1024x678.jpg\" alt=\"Pricing Strategy #1 - Reverse Engineering\" width=\"768\" height=\"509\" \/><\/figure>\n<\/div>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Reverse engineer your salary. <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>This means you can set an hourly rate for yourself <em>based on your yearly income goal<\/em> and the time you want to invest in earning it. <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>This process of reverse engineering your life coach salary is super simple and gives you real clarity over how you want to spend your time and energy. <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2><strong>Pricing Strategy #2: Listen To Your Gut<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"align\":\"center\",\"id\":16610,\"width\":768,\"height\":512,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img class=\"wp-image-16610\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/pexels-vanessa-garcia-6325938-1024x683.jpg\" alt=\"Pricing Strategy #2 - Listen To Your Gut\" width=\"768\" height=\"512\" \/><\/figure>\n<\/div>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>It\u2019s really important that you tap into your gut feeling, or your intuition, and evaluate your worth\u2026 before you commit to working with a client! <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Ask yourself, does working with this client or opportunity at this rate really excites me? <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Ask yourself, what is the price that would really make me comfortable with my set of <a href=\"https:\/\/www.mindvalley.com\/ultimate-guide-to-coaching-skills?utm_source=blog_hyperlink&amp;utm_campaign=evergreen_bxc\">coaching skills<\/a>? <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>It\u2019s always a good idea to start there, and then slowly increase your rate as you gain more experience.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2><strong>Pricing Strategy #3: Charge For The Results<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"align\":\"center\",\"id\":16612,\"width\":768,\"height\":509,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img class=\"wp-image-16612\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/pexels-lukas-590041-1024x678.jpg\" alt=\"Pricing Strategy #3 - Charge For The Results\" width=\"768\" height=\"509\" \/><\/figure>\n<\/div>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The best alternative to having an hourly rate\u2026 is to charge based on the results or the potential of results that you promise to create for your client. <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>You will be able to significantly increase your life coach salary if you\u2019re able to truly create results for your clients. They will be happy to recommend you to more people, not to mention that they themselves will come back to you for more. <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2><strong>Pricing Strategy #4: Consider Life Coaching Industry Standards<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"align\":\"center\",\"id\":16609,\"width\":768,\"height\":512,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img class=\"wp-image-16609\" src=\"https:\/\/www.mindvalley.com\/coach\/blog\/wp-content\/uploads\/pexels-olia-danilevich-4974915-1024x683.jpg\" alt=\"Pricing Strategy #4 - Consider Industry Standards\" width=\"768\" height=\"512\" \/><\/figure>\n<\/div>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Compare your pricing with other coaches. <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>When increasing your life coach salary, you must take into consideration your reality, your experience, and the investment capacity of your ideal clients. <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:separator {\"className\":\"is-style-wide\"} --><\/p>\n<hr class=\"wp-block-separator is-style-wide\" \/><!-- \/wp:separator -->\n<p><!-- wp:paragraph --><\/p>\n<p>To learn in detail about these 4 pricing strategies, and how you can apply them in real life, <a href=\"https:\/\/youtu.be\/2QFSXU5zwwQ\" target=\"_blank\" rel=\"noopener\">head over to this short video.<\/a><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>And remember, charge for what you\u2019re worth right now, but always increase your pricing as you grow as a coach, and gain more experience. <\/p>\n<p>You can also follow these 4 effective pricing strategies if you're a business coach, health coach, <a href=\"https:\/\/www.mindvalley.com\/ultimate-guide-to-spiritual-life-coaching?utm_source=blog_hyperlink&amp;utm_campaign=evergreen_slc\" target=\"_blank\" rel=\"noopener\">spiritual coach<\/a>, or for any other coaching niche!<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Which of these 4 strategies resonates with you the most? Share it with us in the comment section below! And if you found this blog helpful, why not <strong>share it<\/strong> so other life coaches can also benefit from the information? Sharing is caring ;)<\/p>\n<p><!-- \/wp:paragraph --><\/p>__TVE_SHORTCODE_RAW___<\/div><\/div>","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{"e":"1","font_cls":[]},"tcb2_ready":1,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"0","_tve_footer":"0"},"categories":[136],"tags":[862],"area-of-growth":[],"featured":[],"outcome":[],"series":[],"class_list":["post-16606","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-coaching-business","tag-certified-life-coach","post_format-post-format-video"],"acf":[],"yoast_head":"\nLife Coach Salary: How to Charge What You\u2019re Worth<\/title>\n<meta name=\"description\" content=\"Not sure you\u2019re changing the right amount for your services? 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