{"id":21134,"date":"2023-04-24T13:50:43","date_gmt":"2023-04-24T18:50:43","guid":{"rendered":"https:\/\/www.mindvalley.com\/?p=21134"},"modified":"2025-07-21T09:17:36","modified_gmt":"2025-07-21T14:17:36","slug":"how-to-find-your-coaching-niche","status":"publish","type":"post","link":"https:\/\/www.mindvalley.com\/coach\/blog\/how-to-find-your-coaching-niche\/","title":{"rendered":"How to find your coaching niche: The complete guide"},"content":{"rendered":"

When just starting a coaching career, most new coaches question and doubt whether they\u2019re working in the right coaching niche. How do you know you\u2019ve picked the right coaching niche? What methodology is used? How do you give your clients a unique experience as a coach within a niche that may have other coaches?<\/p>\n

Rest easy; we\u2019re here to help you with all of this.<\/p>\n

Why you need a coaching niche<\/h2>\n

Choosing a niche narrows down your ideal customer and makes your life easier. \u00a0You can focus your time, energy and efforts on activities that will yield the most results with your ideal clients.<\/p>\n

You should have a coaching niche for many reasons, but most importantly, it makes running your coaching business smooth and easy. For example,<\/p>\n

    \n
  1. Finding a niche allows you to go deeper and better serve your target market than generalists or part-timers.<\/li>\n
  2. Finding a niche will bring clarity to you as a coach. It helps you remember a specific client type when creating your coaching methodology.<\/li>\n
  3. Marketing why your service is essential to a specific group becomes easier than addressing a general audience.<\/li>\n
  4. Identifying your ideal client\u2019s pain points and showing how your coaching service truly solves their unique problems can allow you to charge a higher price.<\/li>\n<\/ol>\n

    Empty heading<\/span><\/h1>\n

    How to find your coaching niche<\/h2>\n

    Picking a coaching niche doesn\u2019t mean avoiding other subjects or topics completely. Once you enter a coaching niche market and start developing specific, targeted coaching classes and methodologies, you appreciate all the information sources that lie outside the box. You have clarity on what to teach, what to avoid, what to write about, and how to approach it.<\/p>\n

    Instead, you can focus on mastering your strengths and favorite topics.<\/p>\n

    To carve out a solid niche that makes you happy, you can try some of the most popular and <\/strong>profitable coaching niches<\/strong><\/a>, or find and consider a niche specifically tailored to your skills and talents.<\/strong><\/p>\n

    Here are thirteen questions to help you flesh out your interests and work experience to find interesting coaching niches that you may not have considered in the past.<\/p>\n

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    1. What do you like to do?<\/li>\n
    2. What topic excites you most when talking to others?<\/li>\n
    3. What makes you perfectly happy?<\/li>\n
    4. What is it that really bothers you?<\/li>\n
    5. What are your innate skills?<\/li>\n
    6. What skills do others always compliment you about?<\/li>\n
    7. What professional experience do you already have?<\/li>\n
    8. What is your hobby?<\/li>\n
    9. What are you already an expert in?<\/li>\n
    10. What are you most proud of having achieved in your life?<\/li>\n
    11. What experiences and expertise match what you enjoy most?<\/li>\n
    12. What professional association do you belong to?<\/li>\n
    13. What roles do you play in your life (e.g., as parents, business owners, etc.)?<\/li>\n<\/ol>\n

      Now, follow these steps:<\/p>\n

      Step 1: <\/strong>Which is your favorite one? Review your responses and list your best skills\/expertise\/passions. Aim for a list of about 10-20 items.<\/p>\n

      Step 2:<\/strong> Examine your answers and make a list of the main types of people you fully understand and with whom you fully identify. Narrow your list down to those among them who would need coaching. Aim for a list of about 5-10 different types of people.<\/p>\n

      Now all that’s left is to create different combinations of the two lists.<\/p>\n

      Let\u2019s take a systematic approach.<\/em><\/p>\n

      Step 3:<\/strong> Combine your best skills\/expertise\/passion with the first type of person on the list. This is a coaching niche to explore.<\/p>\n

      Step 4:<\/strong> Now combine the same top skills\/expertise\/passion with the second type of person on the list. That\u2019s another coaching niche you take up.<\/p>\n

      Step 5:<\/strong>\u00a0Continue until you have tested the best skills\/expertise\/passion for each type of person on your list. Then move on to the next top skill\/expertise\/passion. And so, on until you try each top skill\/expertise\/passion with each type of person.<\/p>\n

      This will effectively point out coaching niches where you are already skilled and know who could benefit the most from your coaching.<\/strong><\/p>\n

      If you still can\u2019t narrow down your coaching niche\u2026<\/h2>\n

      You\u2019ve probably spent hours thinking about your specific coaching niche.<\/p>\n

      You’ve brainstormed, asked for advice on Facebook groups, and narrowed things down.<\/p>\n

      But if you’re still struggling to find your niche after doing a lot of market research and pinpointing your ideal client, it’s probably a matter of your mindset.<\/p>\n

      Fear comes in many forms in our business, especially when making big decisions.<\/strong><\/p>\n

      Ask yourself:<\/p>\n