Jeffrey Perlman
Brand Builder
1 Quest · 6 meditations
As former global CMO at Zumba Fitness, Jeffrey Perlman was instrumental in growing Zumba from a small direct response company in 2006, to the largest branded fitness program in the world in 2014 - serving 15 million weekly class participants in 186 countries.
Widely credited with transforming Zumba into an iconic lifestyle brand, Perlman oversaw Zumba's global marketing initiatives and creative direction, as well as strategy, licensing, product innovation and business development in the entertainment space.
Under his watch the company grew to become Inc. Magazine's Company of the Year in 2012 with a valuation of $550 million.
Perlman left his active role at Zumba in 2014 to find new ways to create impact. He joined Mindvalley as strategic advisor in 2017. Since then it has doubled in sales every year and is the fastest growing personal development brand in the world.
In 2019, he founded a boutique brand strategy firm with the mission of creating mega brands that move humanity forward.
Programs
Discover every program by Jeffrey Perlman and let yourself be coached by one of the greatest minds in the industry.
Entrepreneurship
Building an Unstoppable Brand
Learn how to make your brand unstoppable so you attract customers and revenue with ease. Jeffrey Perlman is the Brand Architect behind Zumba and Mindvalley. And in this program he shows you how to build your own through a proven system that transcends conventional branding wisdom: and transforms any brand into a game-changer.
Learn more
“Marketing is what you say; brand is [your] body language.”
Meditations
Guided audio with Jeffrey Perlman on the Mindvalley app.
Create Your Brand Hero Meditation
6 min
Create Your Brand Universe Meditation
11 min
Find Your Brand Trigger Moment Meditation
10 min
Meditation for Envisioning Your Consumer Brand
9 min
Meditation for Envisioning Your Personal Brand
10 min
The Shift Meditation for Branding
18 min
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