Building an Unstoppable Brand: now available on Mindvalley Membership

Learn how to make your brand unstoppable so you attract customers and revenue with ease

Jeffrey Perlman is the Brand Architect behind Zumba and Mindvalley. And in this program he shows you how to build your own through a proven system that transcends conventional branding wisdom: and transforms any brand into a game-changer

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A program for entrepreneurs and marketers looking to build a brand that commands next-level growth, loyalty, and impact

When a brand is operating at its peak, it doesn’t just reap extraordinary profits and market share: but also becomes a catalyst for something far greater.

Great brands wield great influence. Brands like Apple, Disney, and Harley Davidson transform people’s thoughts and identities. They spark global movements. They create inspiring role models. And they reward their custodians with limitless opportunities to grow, give back, and make an impact.

But if you’re in charge of a brand or business, you’ll know how challenging it can be to unlock its full potential.

Maybe you’ve studied branding experts and tried to apply their knowledge.

You might have engaged costly branding agencies to help you uncover your brand’s identity and competitive advantage.

And you may have even asked your customers and leads to help you refine your offer and messaging.

But according to visionary brand architect Jeffrey Perlman, the key to unleashing an Unstoppable Brand lies nowhere else but with the person closest to it:


Jeffrey is widely regarded as one of today’s most gifted brand builders, having transformed Zumba from a tiny startup into a global fitness phenomenon worth $550 million.

Even Mindvalley’s growth into the world’s leading personal transformation company is the result of Jeffrey’s branding work: from our messaging, to our mission, to how you feel when you study a Mindvalley program or attend a Mindvalley event.

Jeffrey’s signature approach to branding has given rise to legendary brands that become household names. Yet it’s also unlike anything you’ll find from any other branding agency or expert.

And through this program, he guides you through every step of his system: so you too - no matter where you’re at today - can build your own Unstoppable Brand.

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A step-by-step system for building a brand so powerful, its impact becomes inevitable

Every brand big and small has a soul.

And its turning point happens when you, the brand’s custodian, uncover that soul: and channel it into what Jeffrey calls market resonance.

When your brand has market resonance, it doesn’t just have customers: it has devotees.

When your brand has market resonance, it doesn’t just offer products or services: it offers an identity that people rally to.

When your brand has market resonance, it doesn’t just have goals and objectives: its very existence inspires new ways of thinking, of living, and even a new world.

In Building an Unstoppable Brand program, you master every step of creating market resonance for your brand through practical tools you can apply for instant company-wide breakthroughs. Including:

  • Your brand’s most authentic identity, so you know deeply and intuitively what your brand should look and feel like, beyond just the superficial aspects like logo, colors, and fonts.

  • Your brand’s architecture, so you can start cutting out all the unnecessary projects and distractions that dilute your brand - and instead create a rock-solid brand experience.

  • Your brand’s essence, which clarifies the deepest emotions and frequencies your brand creates in people, and that keeps them instinctively coming back to it.

  • Your brand’s universe: the new world and model of reality shaped by your brand, and that your brand devotees choose to live in every day.

What you’ll gain from Building an Unstoppable Brand

  1. Build your game-changing brand

    No matter your current size, budget, or brand building experience in the present: you’ll master all the tools and strategies you need to rapidly ascend your business, product, or movement into a world-class brand to be reckoned with.

  2. Become an iconic presence in your field

    By tracing Jeffrey’s steps for engineering and positioning your brand, you’ll build a sticky, memorable, and iconic presence that towers over your competitors and becomes widely known for the outcomes only you can deliver.

  3. Make better business decisions

    At work, you’ll experience a rapid decline in guesswork and missteps. Because as you build your Unstoppable Brand, you’ll find the essence of the brand guiding you towards better decisions in every area: including hiring, partnerships, marketing, and product development.

  4. Drive lightning-fast (yet sustainable) growth

    As it solidifies, your brand will equip you with the clarity and disposition to rapidly grow your organization in the right direction. Whether you’re expanding your team, your production, or your service offerings: brand-aligned growth carries far less risk and far greater rewards.

  5. Cultivate a world-class company culture

    Your company culture is an integral part of your brand: and you’ll gain the tools and frameworks to cultivate one that attracts and retains the best talent, maximizes productivity and collaboration, and turns even your team members into raving fans.

  6. Expand your influence and impact

    An Unstoppable Brand becomes capable of far more than just great sales and retention: it can also be a force for good. You’ll discover how to leverage your brand to nurture empowering new identities in your customers, team members, and allies - and help create better human beings.

  7. Greater personal mastery and self-awareness

    As the owner or custodian of your Unstoppable Brand, you’ll also gain a deeper mastery of yourself, your own values and mission, and how you fit into your brand’s story. This is how your brand’s growth also becomes yours.

  8. Develop your personal brand

    The principles of crafting an Unstoppable Brand on an organizational level are almost fully transferable to yourself. Use them to grow your own personal brand, and in turn your income, your network, and your impact.

The Curriculum

Explore The Building an Unstoppable Brand curriculum

Building an Unstoppable Brand is a 15-day online program for business owners, marketing professionals, and brand custodians of all levels who want to build a brand that delivers extraordinary growth, impact, and influence.

Your guide on this journey is leading Brand Architect Jeffrey Perlman. And on each day you’ll join him for a bite-sized video lesson that delivers big breakthroughs in every aspect of his signature approach to branding mastery.

As you move through the program, you’ll gain eye-opening clarity on what your brand really stands for.

You’ll get actionable tools you can use right away to revolutionize customer engagement and loyalty.

And you’ll even master the art of building a brand that transcends the limits of business, as it becomes an integral part of people’s lives and even the culturescape.

Building an Unstoppable Brand on multiple devices

Available on your Personal Computer, Tablet, Smartphone & Apple TV

Click below to read more

Part 1

Build an inevitable brand (Day 1-3)

Part 2

Build your brand universe (Day 5-9)

Part 3

Your brand Universe: things, people, and places (Day 10-15)

Day by day schedule

Lesson 1-7

Lesson 1

What is an inevitable brand?

Lesson 2

The 3 levels of branding

Lesson 3

Uncover your brand’s unique gift

Lesson 4

The 4 types of brand architecture

Lesson 5

Discover your brand frequency

Lesson 6

Catch your brand trigger

Lesson 7

Create your mood board

Lesson 8-14

Lesson 8

What is your brand promise?

Lesson 9

Get delusional

Lesson 10

Define your brand architecture

Lesson 11

Craft the “Things” of your brand universe

Lesson 12

Create the “Spaces” of your brand universe

Lesson 13

Choose the people of your brand universe

Lesson 14

Create your brand hero

Lesson 15

Lesson 15

Become the #1 devotee of your brand

Bonuses included when you join today

Bonus #1:

Discover the science of design (video lesson)

Join Jeffrey for a bonus deep dive into great design: and how to form a relationship between your customers and your brand by building strong neural pathways every time they encounter it. You’ll explore the two main principles of great design, how you can shape your copy, logo, and style based on those principles, and other design techniques you can apply to instantly upgrade any brand or product.

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Bonus #2:

How to hire and direct your designer (video lesson)

Designers are key players in your brand’s growth: but they can often also be challenging to hire, manage, and retain. Here you’ll discover Jeffrey’s systems and strategies for optimal designer collaboration, so you can give them the best platform to create multimedia brand assets that sing.

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Bonus #3:

The main elements of your brand (video lesson)

In addition to working with designers, it’s also vital you develop your own mastery of the visual elements that shape your brand: including copy, logo, symbology, and photography. In this bonus lesson you’ll learn how to both envision and evaluate these visual elements: even if design is not your natural strong point.

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Bonus #4:

Designing a perfect set (Q&A session)

If your business involves presentations or video content of any kind, this recorded Q&A session with Jeffrey and Mindvalley Creative Head Chee Ling Wong will give you the tools and techniques to upgrade them for far greater quality and brand alignment. You’ll gain the set design strategies Mindvalley uses to record world-class Quests and Masterclasses, without the need for exorbitant setups or large film teams.

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About Jeffrey Perlman, creator of Building an Unstoppable Brand

Jeffrey Perlman is a Brand Architect, Chief Strategy Officer of Mindvalley, and the former CMO of Zumba Fitness: a major global fitness movement valued at $550 million.

Zumba started as a tiny direct response company in 2006. By 2012, Jeffrey and his team had grown it into the world’s largest branded fitness program, serving 15 million weekly participants in 186 countries.

After Zumba, Jeffrey joined Mindvalley in 2017. Since then we have doubled in sales every year, created curriculums for the education, governmental, and corporate spheres, and become the world’s largest personal growth company with millions of students worldwide.

Jeffrey’s branding mastery was and continues to be instrumental in all these outcomes and more.

Building an Unstoppable Brand marks the first time Jeffrey is sharing the entirety of his signature branding approach with the Mindvalley community: making this program an excellent opportunity for any entrepreneur or professional looking to master branding with one of the world’s best.

Portrait of Jeffrey Perlman

Trainer credentials

  • Jeffrey’s global marketing initiatives, creative direction, and business development at Zumba earned it the title of Inc. Magazine’s 2012 Company of the Year.
  • Global media brand Ad Age once labeled Jeffrey’s brands as “cults”, due to the deep devotion and engagement he inspires in both customers and team members.
  • In addition to Zumba and Mindvalley, Jeffrey has worked with many international founders, CEOs, and brands: including The Art of Living Foundation, Goalcast, Purity Coffee, and LivePerson, the world’s first AI-powered conversational cloud.
Building An Unstoppable Brand : Behind the scene.

Building An Unstoppable Brand : Behind the scene.

Jeffrey on stage teaching students how to build their own brands.

Jeffrey on stage teaching students how to build their own brands.

What students say about the program

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As a Mindvalley Member, you get access to Building an Unstoppable Brand - plus extraordinary transformation for every dimension of your life.

In addition to building your game-changing brand, level up your career, wealth, health, relationships, and more with Mindvalley’s full curriculum of best-in-class programs:

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The transformation you will experience

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Remember you don’t have to say YES right now. You only have to say MAYBE. Go through the materials for 15 days risk-free from the day of purchase.

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Become a Mindvalley member now, and begin your transformational journey

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What you get:

  • Full access to this program and all of the bonuses
  • Full access to Mindvalley’s entire curriculum of best-in-class programs for transforming every dimension of your life.
  • Weekly Mindvalley Live sessions featuring today’s biggest trainers, bestselling authors, and celebrities.
  • Full access to Mindvalley Meditations, featuring a vast selection of guided and ambient meditation audios for deep inner transformation.
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