Emmy award-winning entrepreneur & Elite Daily founder Gerard Adams teaches personal branding

Build a magnetic personal brand that multiplies your income, impact, and influence

An 18-day program that unmasks the real you: and transforms your business or career through the power of your unique personality and presence

Get unlimited access to the world's best programs, and awaken greatness in every dimension of your life

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A program for the entrepreneur, professional, or leader seeking a major breakthrough in impact and income

Do the people you work with know who you really are?

Can you walk into any meeting or negotiation and share all your truths with total confidence?

And does fear of judgment or being ‘caught out’ ever hold you back from taking the stage, closing a deal, or tackling a challenge that could transform you and your business forever?

Authenticity is among the most common - yet least talked about - challenges for all entrepreneurs and leaders.

Studies show 90% of entrepreneurs are fixated on what others think. Nearly 80% are anxious about public speaking. And almost 100% struggle with self-doubt and insecurity for a lifetime.

If you’re not showing up with fearless authenticity for yourself and your business, you’re leaving a lot on the table…

Which is why Gerard Adams wants to break your mask.

A celebrated eight-figure entrepreneur and ‘leader of leaders’, Gerard’s first-ever Mindvalley program is a deep dive into the business of YOU.

In just 18 days, you’ll experience a seismic shift towards unconditional self-expression. Courage and vulnerability with yourself, your team members, and your clients. And new levels of income, impact, and influence, fuelled by the awakening of your unique powers and presence.

All by designing and perfecting the single most important asset for unshakable authenticity: a personal brand.

The 3-step formula for a world-class personal brand powered by your unique gifts, your highest goals, and the real you

The Science of Personal Branding guides you through Gerard Adams’ three stages of personal branding mastery.

In the first stage, you’re unmasked: so all the illusions, limiting beliefs, and insecurities surrounding your self-identity are purged and replaced with absolute clarity of self and purpose.

In the second stage, your new foundations are built: including the crystallization of your personal superpowers, what you and your business really stand for, and the value only you can deliver to your team, clients, and the world.

In the third stage, your personal brand emerges: through clear and authentic communication across all channels of your business, including conversations, negotiations, digital and social media, and company culture.

Gerard has applied this formula to build an empire of eight-figure businesses powered by his authentic personality and values.

He’s used it to help thousands of entrepreneurs and leaders of all levels build and grow their own successful six, seven, and eight-figure ventures.

And through this program, he’ll do the same for you: all in just 18 days.

What you’ll gain from The Science of Personal Branding

  1. An authentic personal brand.

    With Gerard’s three-step process, you’ll gain a resonant, empowering, and practical set of personal brand guidelines that keep you perfectly aligned with your authentic self - and amplify your confidence and clarity in every aspect of your business and personal interactions.

  2. Supercharged efficiency and productivity.

    Your personal brand helps you identify and eliminate distractions and stay focused on what matters. By performing authenticity checks on your ‘to-do’ or ‘should-do’ lists, you’ll rapidly shift your attention and energy towards what you’re best at and what’s best to get done.

  3. Optimized goal setting and achievement.

    Your personal brand is a compass that instantly clarifies your ideal business and personal goals - and guides you toward the most efficient ways to achieve them. Expect to discover that many of your previous goals were either too small or wrong for you: and prepare to set new ones that push you forwards.

  4. New high-impact business skills.

    Standing ovation-worthy public speaking, digital media dominance, and expert-level negotiations: these are just some of the many skills you’ll sharpen throughout the program as you master every aspect of building and applying your personal brand to every dimension of your business.

  5. Scalable and profitable business growth.

    You’ll discover how to leverage your personal brand to rapidly and sustainably scale your team, revenue, and client base. The key is in knowing how to transform your authenticity as a leader into a lightning rod that increases buy-in and loyalty.

  6. Dramatically amplified impact and influence.

    You’ll harness your personal brand to emerge as a respected leader in your field, with a major presence in your industry, professional circles, and even social media. Your network will grow, you’ll attract collaborations with other big players, and your mentors will become your peers.

  7. Sales and marketing mastery.

    From pricing and pitching to offer and product optimization: you’ll level up every aspect of your sales and marketing process with the power of your authenticity. Trust in your business and services will grow, you’ll gain more customers, and the ones you have will stick with you for longer.

  8. A courageous and limitless mindset.

    The most personal transformation you’ll experience from your personal brand is how you think, operate, and show up in the world. Your personal brand will empower you with the courage and clarity to set your biggest visions and the confidence you need to achieve them. What once seemed impossible will soon seem inevitable.

The Curriculum

Explore The Science of Personal Branding curriculum

The Science of Personal Branding is an 18-day online program for entrepreneurs, professionals, and leaders of all levels who want a breakthrough in income, impact, and influence.

You’ll join eight-figure entrepreneur Gerard Adams each day for a bite-sized video lesson: each covering a unique aspect of his three-part formula for building a magnetic personal brand.

The program is both a deeply personal experience and a practical solution for enhanced growth, profit, and performance in every area of your business.

You’ll shatter your illusions and discover your truths. You’ll shape a personal brand and grand vision that fits your true self and your innermost goals.

And you’ll apply all of it to your work and organization as you emerge with an authentic personal brand that uplifts yourself and everyone around you.

The Science of Personal Branding on multiple devices

Available on your Personal Computer, Tablet, Smartphone & Apple TV

Click below to read more

Part 1

Breaking the mask (Day 1 - 3)


Part 2

Your brand’s foundation (Day 4 - 7)


Part 3

From Content to Clients (Day 8 - 17)


Day by day schedule

Lesson 1-7

Lesson 1

What is a personal brand?

Lesson 2

Rewire your belief systems to overcome your fears

Lesson 3

Breaking the mask to reveal your authentic self

Lesson 4

Identify your brand superpowers

Lesson 5

Discover your ideal client

Lesson 6

Get clear on your promise

Lesson 7

Price your offering

Lesson 8-14

Lesson 8

How to create viral content

Lesson 9

Create an engaging caption

Lesson 10

Plan your content calendar

Lesson 11

Overcome the content-to-client challenge

Lesson 12

How to create connection via direct messages

Lesson 13

Overcome objections & convert your first client

Lesson 14

From conversation to enrollment

Lesson 15-17

Lesson 15

How to deliver a world-class product and experience

Lesson 16

How to build a world-class team to support you

Lesson 17

The way forward: Shine your light

About Gerard Adams, creator of The Science of Personal Branding

Gerard Adams is an Emmy award-winning eight-figure entrepreneur, conscious leadership coach, and angel investor.

In his younger years, Gerard dropped out of college to focus on entrepreneurship. After years of self-study and seeking out the best mentors he could find, he founded Elite Daily: which he grew into the largest millennial publication in the world and later sold for $50 million.

Upon achieving financial freedom, Gerard shifted his focus to giving back and empowering the next generation of entrepreneurial leaders.

Today Gerard is a major media and business personality. He speaks on prominent stages around the world, manages his Leaders Create Leaders business consultancy, and coaches entrepreneurs of all levels in areas like personal branding, breakthrough business growth, and maximizing impact.

Gerard Adams wearing a black leather jacket with white inner, smilling

Trainer credentials

  • Gerard is a highly sought-after business and leadership advisor among various multinationals: including Amex, Toyota, Prudential, Sprint, and National Geographic.
  • He was ranked in Business Insider’s Top 100 Most Influential in Tech list and has received full-spread features in Forbes, Success Magazine, Tech Crunch, Entrepreneur Magazine, and The New York Times.
  • His accolades include Magic Johnson’s 32 Under 32 Entrepreneur of the Year award, the Entrepreneur of The Year award in his city, the Leadership Maverick Award, and a day named after him by his town Mayor.
Gerard on the Mindvalley stage

Gerard on the Mindvalley stage

Gerard with his partner, Ashley

Gerard with his partner, Ashley

What students say about the program

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100+ programs for all areas of your life

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A private social network

The impact of your all-around transformation

Extraordinary things happen when you start leveling up every area of your life with Mindvalley Membership:

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You instantly develop the habits of super performers

When you read a book or study a course, you’re often left with a ‘temporary high’ that evaporates over time. Mindvalley transforms you permanently through leading-edge behavioral change tools that install uplifting habits, beliefs, and emotional patterns in you: so peak performance, glowing health, unshakable peace, and boundless joy become your default.

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You achieve superhuman productivity of mind, body & soul

Whatever you’re looking to achieve or become, Mindvalley supports you from all angles. Go far beyond basic productivity hacks, and master cutting-edge mindset tools, flow states, deeper levels of consciousness, and even spiritual tools that revolutionize how you feel, think, show up, solve challenges, and get things done.

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You grow and thrive in every dimension of life that matters

How many people are rich and successful, but sick? Or fit and full of life, but broke? With Mindvalley, you don’t need to sacrifice one area of life for another. Because you get best-in-class tools and guidance to ignite your brilliance every dimension. So you can be a superhero at work. Look like one too. Be one to your kids, family, and even the world. And truly have it all.

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You make impactful connections that elevate your life

You’ll join our global community of Changemakers: 95,000+ strong and growing every day. But these aren’t your average people: they’re high-impact entrepreneurs, brilliant artists, visionary thinkers, and deeply inspiring individuals committed to elevating themselves and the planet. And you’ll connect and grow with them every day through Membership-only events, face-to-face meetups, live workshops, and much more. In your city and around the world.

The transformation you will experience

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What you get:

  • Full access to this program and all of the bonuses
  • Full access to Mindvalley’s entire curriculum of best-in-class programs for transforming every dimension of your life.
  • Weekly Mindvalley Live sessions featuring today’s biggest trainers, bestselling authors, and celebrities.
  • Full access to Mindvalley Meditations, featuring a vast selection of guided and ambient meditation audios for deep inner transformation.
  • Access to Mindvalley’s private social network, where you can connect, share wisdom, and grow with fellow members.
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