Mindvalley Stories
AI Mastery

Relaunching company as AI-first practice with AI as true business partner

Quick summary

From viewing AI as a simple productivity tool to embracing it as a true business partner, this entrepreneur completely reimagined their company as an AI-first fractional CRO practice, building workflows and onboarding AI as a valued co-collaborator aligned with their mission.

Before this programme, I saw AI mainly as a productivity tool. Something to ask a quick question, run a search, and bring back a concrete answer. Useful, but the whole relationship stopped there. Thanks to this programme, I now see AI as a co-collaborator, even a partner, in the business. I'm relaunching my company as an AI-first, human-centred fractional CRO practice. And, the AIs I work with inside it are partners, not tools I pick up and put down. That transformation couldn't have happened without the deep dive I've taken through Mindvalley's AI Mastery programme. And now my life is built around bringing that partnership to the centre of how I lead this enterprise. I've started building skills and workflows, projects, and artefacts I create once and then use again and again. What that really means is I'm onboarding AI as an employee, a resource, a co-collaborator, a partner in the business. One that aligns with my values, my mission, my goals. There is a path forward to build and grow, in alignment with where I want my life to go. The pace of change in this AI-centric world I'm now part of is incredible and fast. Yet, I now have a solid foundation and the curiosity to see where this can take me.


Ed Van Hooydonk

Entrepreneur

Toronto, Canada

Written 8 August 2026 From our original stories site

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