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Case Study · AI Mastery

Two recorded conversations became a full coffee-ordering prototype and roadmap

Starting from two transcribed voice conversations, they built an interactive prototype that lets Café Carey customers design their own coffee.

This student began with nothing more than an idea spoken out loud and recorded. Through a structured, AI-assisted discovery process they turned it into a working prototype, a full product requirements document and a roadmap for a café's digital relaunch. It shows how far a spoken idea can travel when you learn to give it shape.

Gisela Ochoa
A product builder working on the digital side of a coffee business, Café Carey.

Café Carey custom coffee prototype

Before

The project started as an idea captured in voice recordings, two conversations later transcribed into text. There was no defined product yet, no screens, no rules for how ordering would work. Café Carey also needed a wider digital foundation, from its online shop to its brand and labels.

“Transformed an initial voice-recorded idea into a fully defined digital product.”

In their own words

The turning point

In the program they worked through a structured product discovery process, using AI tools like ChatGPT, Claude Design and Claude Code alongside Figma and Git. The conversations became a formal Product Requirements Document covering user experience, business rules, configuration logic, payment flow and technical needs. Defining it all first cut the ambiguity before any building began.

“Reduced ambiguity before development through structured discovery.”

In their own words

After

They delivered a functional interactive prototype, a version-controlled PRD, technical documentation and a clear implementation roadmap. The work also laid groundwork for relaunching Café Carey's WordPress site, its brand strategy, product labelling and the preparation of a new brand, Chupacabra Coffee.

What it lets people do

Customers can build their own coffee by choosing the blend, brewing method, packaging and optional add-ons, then move through checkout smoothly. Progress is saved locally so an interrupted session does not lead to duplicate orders.

What they learned

They found that talking an idea through can be a real way to validate it, and that AI-assisted workflows can speed up the slow work of defining a product. Above all, they learned to connect business strategy with technical execution before writing code.

“Demonstrated how AI can transform an idea into an implementation-ready product.”

In their own words

Café Carey custom coffee prototype was built during AI Mastery.

Read the full submission
Transformed an initial voice-recorded idea into a fully defined digital product. Starting from two transcribed conversations, the project evolved into an interactive end-to-end prototype for Café Carey, enabling customers to customize coffee by selecting the blend, brewing method, packaging and optional add-ons. The concept was formalized into a complete Product Requirements Document through a structured product discovery process, defining user experience, business rules, product configuration logic, payment flow and technical requirements. The solution incorporates predefined pricing for each product presentation, PayPal integration, and local progress persistence to prevent duplicate orders, ensuring a smooth purchasing experience. Beyond the product itself, the project established the foundation for Café Carey's digital transformation, including the relaunch of its WordPress e-commerce site, brand strategy, product labeling, and preparation for the Chupacabra Coffee brand launch. Deliverables included a functional interactive prototype, a version-controlled PRD, technical documentation, and a clear implementation roadmap supported by AI-assisted design and development workflows. Achievements: Transformed voice conversations into a production-ready digital product. Designed and delivered a complete interactive prototype. Authored a comprehensive PRD. Defined UX, business rules, and checkout flow. Established a clear implementation roadmap for development and deployment. Tools: ChatGPT, Claude Design, Claude Code, Git, Figma (Interactive Prototyping), WordPress, PayPal. Methodology: AI-assisted product discovery, user-centred design, rapid prototyping, agile product development, technical documentation. Learnings: Validated product ideas through conversational design. Accelerated product definition using AI-assisted workflows. Reduced ambiguity before development through structured discovery. Connected business strategy with technical execution. Demonstrated how AI can transform an idea into an implementation-ready product.

Written 10 August 2026 Submitted by the storyteller

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