A creative studio turned new AI skills into a holiday card with its own music
MBN Creative used AI tools to make a holiday card for clients, with festive graphics, immersive audio and a QR code shaped like a tree.
The team at MBN Creative wanted to show clients what they had learned about AI, not just tell them. So they made a holiday card: a gift tag on a plaid package, music notes drifting off the edge, and a QR code shaped like a Christmas tree that opens to sound. It is a warm example of new skills put straight to work.
Before
MBN Creative had built its name in creative services, and its team had been picking up new skills in artificial intelligence. They wanted their most valuable clients to see the breadth and depth of those skills. A slide deck or an announcement would not do it justice.
“This initiative was not just about celebrating the season but also about demonstrating the breadth and depth of our new skills in the realm of artificial intelligence.”
In their own words
The turning point
The team chose to put the new skills into something clients would actually enjoy: a holiday card. Using AI tools, they produced the graphics and the audio, with each element crafted to reflect the festive spirit. The card became both a season's greeting and a working demonstration.
After
The finished card shows a kraft gift tag tied to a red plaid present, with a bow, pine sprigs and white music notes. A QR code, its center drawn as a green tree, links to the card's audio. The team now sees itself as ready to tackle challenges and elevate brands with AI.
What it lets people do
The card lets clients experience AI-made work for themselves, seeing the visuals and hearing the sound in one small moment. It turns a routine seasonal greeting into a hands-on look at what the studio can now create.
What they learned
The lesson they take from it is that the best way to show a new skill is to use it on something real and personal. A simple holiday card became proof of their commitment to embracing and integrating the latest in AI.
“By leveraging cutting-edge AI tools, we were able to produce captivating graphics and immersive audio, each element meticulously crafted to reflect the festive spirit and our technological prowess.”
In their own words
See the work
MBN Creative • Client AI Holiday Card was built during AI Mastery.
Read Hector’s story: We were honored with the "AI Creative Agency of the Year" award by the Internet Marketing Association
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Written 19 February 2024 Submitted by the storyteller
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