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Case Study · AI Mastery

Kaelin turned Airtable into a slot machine for endless social media ideas

An Airtable calendar that dreams up post ideas, writes the copy, makes the image and publishes to each channel on schedule.

Kaelin Flanery took a plain Airtable base and, step by step, wired it into a planner that thinks of posts, writes them, illustrates them and publishes them. The spark was a playful idea: treat the table like a slot machine. It shows how a few connected tools from the program can become a working system you use every day.

Kaelin Flanery
A social media creator who builds automations with Airtable, Make.com and ChatGPT.

Social Media Post Generator & Calendar

Before

Kaelin started with a simple Airtable base holding the basics of a content plan: post topic, dates, status, channels, copy, hashtags and an image. Every idea, every caption and every post still depended on doing the work by hand. The table tracked plans, but it did not help make them happen.

“I then had an idea that I could use Airtable almost like a slot machine, where it would randomize different fields for me to create a post and give me unlimited ideas.”

In their own words

The turning point

In the program, Kaelin learned to connect Airtable to Make.com and ChatGPT. The first scenario looked for approved posts and published them to the chosen channels when the time came. A second picked up posts marked planning and had ChatGPT write the copy, add hashtags and create an image. Then came the leap: using Airtable's Randomizer and Vykintas' "To-When-So Sentence Formula" to generate fresh prompts automatically.

“So, in the end I have a Social Media Planner and calendar that automates posts for me, generates ideas and generates images.”

In their own words

After

Kaelin now has a social media planner and calendar that runs much of the cycle alone. A second table mixes theme, content, design and purpose at random, builds a prompt, and drops it into the calendar ready for writing. From idea to published post, the system carries the load, and Kaelin is already putting the lessons to use.

What it lets people do

It lets a creator move from a blank page to a scheduled, illustrated post with very little manual effort. Random combinations keep ideas coming, AI drafts the words and visuals, and approved posts go out to the right platforms at the right time.

What they learned

Kaelin found that small automations add up when you link them together, and that a bit of play can unlock something useful. Treating a database like a slot machine turned the hardest part of social media, coming up with ideas, into something that never runs dry.

“I learned so much and am happy that I am already implementing some of the things I learned.”

In their own words

Social Media Post Generator & Calendar was built during AI Mastery.

Read the full submission
I am applying for the Social Media Award. I created a Social Media Post Generator & Calendar in Airtable using Make.com, Chat GPT, and different social media platforms. These are the steps I took. 1.     I started with a base Airtable, which just had Post topic, Dates, Status, Channels (Social Media Platforms), Copy, Hashtags, Content Image & Record ID. 2.     I then made a Make.com scenario that would search my Airtable for any status fields marked approved. If approved, it would then check to see which media channels were selected to post on. 3.     If the date and time for the post was current, then Airtable would post to those channels and update the record ID in Airtable I then made another Make.com scenario. 1.     This scenario would search Airtable, to see if any field status was set to planning. If they were, I would then run through Chat GPT to create an image and create the post “Copy” content with hashtags. 2.     Then it would update the Airtable with the post copy and image. I then had an idea that I could use Airtable almost like a slot machine, where it would randomize different fields for me to create a post and give me unlimited ideas. 1.     To do this I created a 2nd Table that has the fields of Theme, Content, Design & Purpose. 2.     I found that Airtable had a Randomizer extension. I applied that to 3 different fields. 3.     I used Vykintas “To-When-So Sentence Formula” to create my prompt using all the fields. 4.     I then created an automation that would take the prompt that was just created from the “To-When-So Sentence” move it to the first table and set the status to planning. So, in the end I have a Social Media Planner and calendar that automates posts for me, generates ideas and generates images. Here is the URL to my Airtable - https://airtable.com/invite/l?inviteId=invxNTTtXq9BWOSOM&inviteToken=7c8729dcf28863cabc84b2afa0193324fbffa8f0ab13a525634f9ec05c4f9ff6&utm_medium=email&utm_source=product_team&utm_content=transactional-alerts Below I attached, the Make.Com Blueprints from my 2 scenarios and I attached a sample pdf of what one of my posts would look like. Thank you for such a wonderful program. I learned so much and am happy that I am already implementing some of the things I learned. Let me know if you have any questions. Thanks again, Kaelin Flanery

Written 20 February 2024 Submitted by the storyteller

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