Built and launched an AI-powered dog platform in weeks, attracting over 1,000 visitors
Dog training expert Tom Mitchell used AI tools and strategic MVP testing to launch The Dog Place, attracting over 1,000 visitors through Facebook ads. His vision: building the world's most comprehensive dog information platform, powered by skills learned in Mindvalley's AI course.
I am Tom Mitchell, author of five bestselling dog-training books and founder of 1 Minute Dog:
https://www.amazon.com/dp/B0D7M7FT28
https://1minutedog.com/
https://1minutedog.com/press-kit/
https://1minutedog.com/cancer-book-press-kit/
I am interested in developing the most comprehensive dog information platform on the planet — a “MindBodyGreen for Dogs.” The site will begin as a free, content-rich hub covering dog health, nutrition, training, lifestyle, and product guidance, with tools like food recall alerts, vet and trainer directories, and GPS tracker reviews. Designed to evolve into a global membership ecosystem, the platform will empower dog owners with trusted, science-backed, and heart-centered insights.
I started with an MVP (Minimal Viable Product) to avoid trying to build the entire dream app at once. I began with the simplest, most essential functionality to test market interest and gather feedback. This was "dipped my toe in the water" before diving in and allowing people to leave their email to gauge interest.
Below are links to ChatGPT, but I used other LLMs to help conceive of the prompt to give to Lovable. And the other is the link to the Lovable app. We've had over a thousand people come to the site, utilizing three different Facebook ad platforms.
I used HeyGen to create an avatar of myself. This allowed me to upload a half a dozen different script options for the Facebook ads as we were doing dynamic creative Facebook ads (image attached) against each other.
https://chatgpt.com/share/69711e9b-e0e0-800f-b06b-7cea814d07ec
https://chatgpt.com/share/69712417-46c0-800f-9c40-fda00c083a2b
https://thedogplace.lovable.app/
This was only possible because of the "Incredible Teachers and Support Staff" in the... MindValley AI course.
Thank you for your consideration.
Tom Mitchell
Tom Mitchell
Written 21 January 2026 Submitted by the storyteller
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