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Case Study · AI Mastery

A process safety engineer turned a years-old idea into a safety training site

A working mother built The Right Call, a safety micro-learning site for frontline crews, after years of never finding the time or confidence.

She is a process safety engineer and volunteer EMT who carried an idea for years while working full time and raising an 8-year-old son. In AI Mastery she finally built it: a training site that helps crews pause before a bad decision becomes an accident. Her story shows how far a clear purpose can go once the right tools are in hand.

Michela Gentile
A process safety engineer and volunteer EMT, working full time and raising a young son.
The Right Call

Before

For several years she had an idea for a different kind of safety training, one built around the moment of decision rather than rules alone. She had seen in process safety and as an EMT how quickly normal work can turn into an emergency. But a full-time job and an active 8-year-old left little time, and she never felt confident about how to build it.

“Brought to light an idea that I had for several years but never felt confident on how to do it the little time that a full-time job and an active 8 years old son leave.”

In their own words

The turning point

AI Mastery gave her the tools and the method. She used ChatGPT to sharpen the idea, find her audience, adjust the language for frontline workers and turn recent incidents into micro-scenarios, with a custom GPT to research incidents. ChatGPT also wrote her first prompt for Lovable, where she designed the site, its images and a database.

“With AI tools I finally have the means to help workers in a way that empowers them to make the right decision when it is the most important: before the accident.”

In their own words

After

Today she has an MVP of The Right Call, ready to launch and test once her employer confirms there is no conflict of interest. It holds short safety stories, recent incidents, lessons from historic disasters and resources, built on her own five-step framework: Pause, Perceive, Choose, Act, Reflect. She also has early prototypes of Choice Point cards and toolbox-talk formats.

What it lets people do

Frontline crews get three-minute stories drawn from real incidents and near-misses, filtered by job type, hazard and severity, ready for a toolbox talk. The site helps workers feel the tension of a decision and gives them permission and structure to pause when a safer choice is still possible.

What they learned

Her first lesson fits in three words: yes, she can. She also learned that serious incidents usually come from ordinary decisions made under pressure, not lack of knowledge, and that people learn best when they feel the decision, not just the outcome.

“Frontline workers already know many hazards — what they lack is permission and structure to pause”

In their own words

See the work

The Right Call home page: safety stories before something goes wrong
Safety Stories: short real-world lessons filtered by job and hazard
Historic Disasters page with lessons from major industrial accidents
Why this exists: the engineer's personal reason for building it

The Right Call was built during AI Mastery.

Read the full submission
Achievements - Generated a website that I would have never been able to create without AI and the learnings from the AI Mastery! The Right Call exists to help crews pause at the moment where a safer decision is still possible — so they can go home safe at the end of the shift. - Brought to light an idea that I had for several years but never felt confident on how to do it the little time that a full-time job and an active 8 years old son leave. - Created and MVP website ready to be launched and tested as soon as I receive approval from my current company that there is no conflict of interest. - Designed a novel decision-focused safety framework that aims to shift training from rule-following to conscious choice under pressure - Transformed real industrial incidents and near-misses into actionable learning micro-cases for frontline workers - Integrated neuroscience, human factors, and process safety into practical, field-ready tools - Developed early prototypes of Choice Point cards, micro-scenarios, and toolbox-talk formats - Established a foundation for AI-enabled learning and evaluation without increasing administrative burden Tools - ChatGPT: for discussing the idea and identify the target audience, the integration of neuroscience to change the behavior of front-line workers, to adjust language to the target audience, to develop micro-scenarios from recent incidents. Also the Lovable initial prompt was generated and adjusted to add more pages to Lovable later. - Custom ChatGPT: do search for recent incidents and extract relevant information. - Lovable: to design the initial website, and database. Pictures were created in Lovable and then adjusted or modified through prompting. Text modified and generated within the app. Created the database to collect information - Unsplash: to search for images and ideas. Methodology The Right Call methodology is built on a simple but powerful idea: modify the automatic behavior of front-line workers to modify their responses in high-risk situations by: 1. Pause – interrupt automatic behavior in high-risk moments 2. Perceive – recognize weak signals, uncertainty, and pressure 3. Choose – make the safest viable decision, not the fastest or most convenient 4. Act – execute with clarity and shared understanding 5. Reflect – convert experience into learning before the next decision It combines: - Process Safety principles - Human Factors & Cognitive Load theory - Neuroscience of stress, habit, and decision-making - Storytelling and experiential learning Learnings - YES I CAN! - With AI tools I finally have the means to help workers in a way that empowers them to make the right decision when it is the most important: before the accident. - Colors on website are try to reflect the content of each page, - Most serious incidents are preceded by ordinary decisions made under pressure, not lack of knowledge - Rules alone fail when time pressure, authority gradients, or production stress dominate - Emotional engagement dramatically improves memory, recall, and behavior change - Frontline workers already know many hazards — what they lack is permission and structure to pause - Learning is most effective when people experience the tension of the decision, not just the outcome URLs - The page is not published yet because I need permission from my company to ensure there is no conflict of interests.

Written 15 February 2026 Submitted by the storyteller

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