Turned a personal skill into a live, paid product with paying customers
She transformed a personal divination practice into a live, paid product. After testing with women founders, she launched publicly with a beta group in spirituality and wellness who are now referring their networks.
Achievements: Soft launch in the women founder communities as a test, improved since, and a wider launch just completed. Live, paid product with a beta group in spirituality and wellness who've agreed to refer their own networks.
Tools: Claude, built first as a personal skill ("symbol-oracle"), then generalized and renamed "very-symbolic." Squarespace for the site and domain, Tally for order intake.
Methodology: Used a skill she'd already been running on herself and friends for years, then a class exercise pushed her to generalize it into something distributable, then built a public site around it.
Learnings: Had to strip personal references out of the skill so it worked as a public-facing product instead of an assistant tuned to one person. Priced the two tiers, $8 and $21, with intention rather than round numbers, tied to specific numerological meaning.
Kelli
Written 9 August 2026 Submitted by the storyteller
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