"There were non-stop queues, and I didn’t even have to explain what the products were – people already knew”

I really loved that experience, and I don't know why I hadn't done it before. I think having a stand in general makes a lot of sense for any brand because, first and foremost, you're already reaching the right audience. This means you don't need to do much selling. They already understand health and longevity. It's a very well-educated audience, so they know about supplements and are familiar with many brands. For me, it was a no-brainer. I had lines, and I sold out of my NMN and TMG in just the first five hours, then had to get more stock. For any brand, especially a supplement brand, looking to be part of events like those hosted by Mindvalley, it's totally worth it. I had four products: TMG (tri-methylglycine), NMN supplement, collagen, and Resveratrol, which I was promoting. There were non-stop queues, and I didn’t even have to explain what the products were – people already knew. So, for any supplement brand, being at Mindvalley events is definitely worth it, as that's the perfect target audience.