The Ultimate Competitive Advantage Beyond Strategy Is The People You Attract And The Culture You Create
Quick summary
BBC explores how Lakhiani attracted top talent to an unexpected location through flexibility, fun, and hiring for talent over specific roles—a strategy that transformed workplace culture and became a competitive advantage.
“How, exactly, did Lakhiani get the best and brightest to flock to a place where locals were fleeing? A mix of flexibility, fun and hiring for talent and not specific roles were at the core, something that’s also been a successful recipe for other companies in attracting employees to far away locales.”
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Written 20 September 2025·From our original stories site
