Hot Ticket in B-School: Bringing Life Values to Corporate Ethics

Srikumar Rao, an adjunct instructor at London Business School, created a similar phenomenon with his popular class, “Creativity and Personal Mastery,” which he developed at Long Island University, then took to Columbia Business School.

Like Mr. Friedman, Mr. Rao published a book, “Are You Ready to Succeed,” based on his course. He has also conducted versions of his programs, at daily rates as high as $25,000, at companies including Saatchi & Saatchi, Chubb and McDonald’s. Several of Mr. Rao’s alumni, referred to as Raoists by some, are gathering this summer in New York for his first alumni retreat.