"I went from 1,000 to 37,000 followers and reached 8.4 million accounts"
Erin transformed a personal mental health journey into a thriving puppy yoga studio, skyrocketing from 1,000 to 37,000 followers and reaching 8.4 million accounts. Now they're exploring expansion into new cities where their viral content has built a following.
My social media has completely changed: I have millions of views now, and one of my videos went viral. I own a puppy yoga studio, and the idea came from my own mental health journey after struggling with depression and anxiety from my first responder job. I brought the class to my hometown north of Toronto, and the authenticity of it is what helped it grow. At the start of the course, I had a reach of 40,000 and about 1,000 followers; by May, I had reached 8.4 million accounts and grown to 37,000 followers. I wouldn’t have had the courage to do this without the instructors and support from Mindvalley. Now I’m exploring how to expand the business, retarget my audience, and even open new studios in cities where I have followers. This growth has opened doors I never imagined and it's just the beginning.
Erin
Entrepreneur, Yoga Instructor
Canada
Written 20 January 2020 From our original stories site
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