"In this program, the information landed, and it actually created a paradigm shift for me"

My top 3 takeaways from Social Media Mastery. 1. Don't market your product! Create a message, and market yourself. Create an interest, and then people will look into you further and see if you have an offer they would be interested in. I have heard this many times, but in this program, it landed, and it actually created a paradigm shift for me. 2. People don't want to hear about you; they want information that affects them. Use the word "you" in your videos (so you are talking about your audience). 3. There is a real strategy to social media posting. Find your strategy and stick to it. Virality is not by chance, it is by design.