"In this program, the information landed, and it actually created a paradigm shift for me"
Leanne experienced a paradigm shift in her approach to social media marketing. After hearing the same advice repeatedly, the program finally made it click: market the message, not the product, and design content strategically around the audience's needs.
My top 3 takeaways from Social Media Mastery. 1. Don't market your product! Create a message, and market yourself. Create an interest, and then people will look into you further and see if you have an offer they would be interested in. I have heard this many times, but in this program, it landed, and it actually created a paradigm shift for me. 2. People don't want to hear about you; they want information that affects them. Use the word "you" in your videos (so you are talking about your audience). 3. There is a real strategy to social media posting. Find your strategy and stick to it. Virality is not by chance, it is by design.
Leanne McClain
Hypnotherapist
Pinedale, United States
Written 21 January 2020 From our original stories site
Every story is written by a Mindvalley student or by someone our teachers have worked with. How we collect and check stories
Related Stories
