"My revenue was up 71% and contact database grew by 200%"
Lisa transformed her jewelry business by shifting focus from costly ads to building a marketing funnel. By creating landing pages and capturing customer information, she grew her contact database by 200% and increased revenue by 71%.
I'm a jewelry designer and owner of an e-commerce business, and I joined the program because ad spends were getting crazy and I needed a cost-effective way to reach customers across North America. I already had a social media presence, but it was time-consuming and not giving the results I wanted. The biggest result for me wasn’t just on social media: it was realizing I needed a platform to capture follower information and continue marketing to them. I focused on creating landing pages with downloadable content, and my contact database has grown by 200%, with revenue up 71%. My customer retention rate jumped from 49.4% to 59%, and my Instagram reach is up 90% year to date, with 81% of viewers being non-followers. I've had over 20,000 website visitors from social media, and now I see it as part of the larger marketing funnel. The course was more than I would normally invest, but I’ve saved way more and seen hundreds of times that in return.
Lisa
Entrepreneur
United States
Written 20 January 2020 From our original stories site
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