
"I built a new site, a working demo app, and the pre- and post-experience touchpoints for our flagship product"
Before this program, I had a general sense of what AI could do and mostly used it for administrative work. I joined because I wanted to know what AI was actually capable of, and that mattered because I was building a company. After almost twenty years in commercial real estate development, I made a complete pivot into leadership services, with a very specific product at the center of it. But it was just my husband and me who started it, and we needed an executive bench neither of us could afford to hire. We knew what we had to do. We didn't always know the best way to do it — starting with a Wix site we'd cobbled together for our first attempt at a website.
Thanks to this program, I don't have basic conversations with Claude anymore about how to write an email or prospect on LinkedIn. I'm building complete systems that automate our product development and distribution, and that market to our ideal customer profile. I revamped our website entirely using Claude Code. I've developed a more systematic mind, and I use AI not just for efficiency but as an actual creative partner. Between vibe-coding and Skills, I built a new site, a working demo app, and the pre- and post-experience touchpoints for our flagship product.
And now my life is one where execution is no longer a going concern. I know that almost anything is possible with AI. Our company can grow in less time, more efficiently, and with a clear sense of direction — built by two people who knew what they wanted and finally had the capacity to go build it.
Amy Castellanos
Co-founder
Fort Worth
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