The Values Factor: Create the Life That is Truly Yours
Step into an authentic life designed around what truly matters. Discover your highest values, and watch purpose and clarity unfold effortlessly.
Do you ever catch yourself saying ‘I have to’, ‘I ought to’ or ‘I should’?
If you find yourself beating yourself up, if you feel off track or exhausted by trying to meet expectations, good news:
It’s not you. You’re not failing. But you might be living by someone else’s values.
We’ve all been there — chasing approval, following society’s expectations, and trying to fit into boxes that don’t align with who we truly are. Here’s the truth:
Anything you feel you should be doing likely isn’t aligned with your true values. And the more you try to live by others’ ideals, the more you’ll struggle - emotionally, financially, and even spiritually.
This is your opportunity to realign with what naturally drives you. Because when you discover your highest values and align your actions with them, you automatically seek out what you love — and everything changes. No motivation or willpower required.
So how do you know what your true values are? Simple. Your life is already demonstrating them…
Effortless Success Awaits: Uncover the Values That Naturally Propel You Forward

Backed by over 40 years of research, Dr. John Demartini’s Values Determination Process is your step-by-step guide to a life that resonates deeply with who you are.
As one of the world’s leading experts on human behavior, he’ll guide you through 13 revealing questions to uncover your highest values—those that effortlessly and intrinsically inspire you.
Then, he’ll show you the simple, practical steps to integrate them into your work, relationships, finances, and more — without necessarily needing a complete life overhaul.
Within weeks, you’ll live more in line with your true values in 7 key areas, and watch as friction and frustration dissolve, naturally leading to greater success, fulfillment, inspiration, and satisfaction.
Your greatest genius and potential already exist — within the values that truly drive you. It’s time to unlock them.
What You’ll Learn
Gain Crystal-Clear Insight
Answer the 13 questions that unlock everything and reveal what’s really driving your behavior, why you feel stuck or frustrated, and how to break free from limiting patterns in your career, relationships, and personal life.
How to automatically reduce stress and friction in difficult areas of life
Imagine a life where stress and frustration melt away. By aligning your values across 7 key areas of life using John’s simplified framework, you’ll quickly identify what truly matters and create a sense of balance, ease, and peace that flows naturally.
How to use ‘Value-Linking’ to infuse your daily life with more energy
Learn how to align your daily choices with your highest values, so you can cut through the noise and make decisions that bring more purpose, success, and fulfillment—without needing to start over.
Cancel comparison culture - experience true inner balance and resilience
Ever feel like others are further ahead? Shift your mindset from doubt and comparison to confidence when you see how the qualities you admire (or resent) in others are merely a reflection of abilities and traits you already have.
How to shift your priorities and turn ‘I’ve got to’ into ‘I get to’
Want to build wealth but don’t feel naturally driven to pursue it? By asking a few powerful questions, you can quickly shift your values and create an intrinsic drive that makes working toward your goals feel effortless.
Turn your career into your calling or vice versa
Tired of surviving the grind? Shift to a career (or tasks within your current one) that aligns with your highest values- work you used to dread becomes energizing and fulfilling as you do what you love and love what you do.
Build authentic, fulfilling relationships
Whether you’re a coach, employer, or romantic partner, learn to navigate relationships with empathy and understanding by recognizing and honoring both your own and others’ values for smoother relationships in business, life, and love.
And much, much more…
Clarity on Life Vision
Living a Purposeful Life
Becoming More Authentic
Better Choices & Decision Making
Improving Love Relationships
Career Growth
Greater Emotional Balance
Improving Self-Esteem
Our proven transformation formula
In just 15 - 20 easy minutes a day, you’ll experience a unique combination of micro-learning, practical exercises, and mental training to dramatically transform your mindset.
Micro lessons in just 20 mins a day
Each class builds up on the previous one to create a transformation effect
See dramatic results at the end of the program
The curriculum
The Values Factor Quest is your profound, step-by-step journey to mastering your destiny by consciously living in alignment with your authentic, highest values.
Over 18 days, Dr. John Demartini, a world-renowned authority in human behavior, will personally guide you through a powerful process. You will not only identify your true values but also learn to apply them with precision, unlocking greater ease, profound enthusiasm, and effortless flow in every facet of your life.
Through a potent blend of groundbreaking theory, transformative practical exercises, and daily reflections, you will discover how to consistently make decisions that elevate your existence, forge deeply meaningful relationships, and cultivate unwavering fulfillment in your work and life's grand purpose.

Part 1
Uncover Your True Values – The Hidden Blueprint of Your Life
Part 2
Live Your Values – Effortless Alignment Across All 7 Areas of Life


Bonus 1


Bonus 2
Dr. John Demartini is a polymath and world-renowned expert in human behavior, dedicated to helping individuals unlock their greatest potential by understanding and aligning with their highest values.
As the creator of the Demartini Method®, a revolutionary tool for personal transformation, Dr. Demartini has consistently proven that knowing your core values is the most powerful step toward mastering your life.
His teachings have helped hundreds of thousands gain clarity, make empowered decisions, and experience fulfillment in all areas of life—from career to relationships and everything in between.
With over four decades of groundbreaking research and experience, Dr. Demartini equips you with the tools to create lasting change by aligning your life with what matters most to you.
Trainers Credentials
International Best-Selling Author:
Over 40 self-development books, including The Values Factor and The Breakthrough Experience®, translated into 36+ languages.
Dr. Demartini is a polymath who has studied over 30,650 books
with over 40 years of research and experience across all the defined academic disciplines.
Presented in over 100 countries:
Dr. Demartini has racked up more than 21 million miles delivering seminars and workshops, transforming the lives of hundreds of thousands of people worldwide.
Personal development legend
featured on The Secret, Larry King Live, Forbes, and O Magazine, where his expertise in human potential has been recognized globally.




Florencia is a highly-rated international motivational speaker who graces stages around the world.
“If you don’t determine your values, the world will decide them for you.”
Dr. John Demartini
As seen on


Dr. Demartini on The Morning Show


Featured in "The Secret"

Author of The Breakthrough Experience®
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