I was interviewed a few days ago about how I’ve built my business, and I surprised the interviewer when I mentioned that my team doesn’t have job descriptions or a list of roles and responsibilities.
You see, instead, I’ve created a business based on the values that are most important to me. A value-based coaching business.
I train my team in these values; we refer to these values often, and we make decisions based on these values.
For example, I have no interest in being a business that prides itself on our speed in replying to emails or how many followers we have on Twitter.
These values help me create a team that loves to be together. And loves to serve together.
1. Slow down to speed up
We put quality before quantity, reflection before reaction, and intention before attention. We do not run an urgency-based business.
2. Space is where miracles occur
We put free days, time in nature, and fun on our calendar first. Everything else comes next.
We begin every team meeting by sharing something fun we each did last week that has nothing to do with business. And then we all shout “Yippee!” in response. After all, our business is in service of us living an extraordinary life.
3. Do what scares you
We serve vs. please. We put risk before safety. And we try to get thrown out.
4. Do the opposite
To be successful, we watch what everyone else is doing—and we do the opposite.
5. I coach kings
I work only with clients who inspire me, NOT clients I can inspire.
And I run a business for world-class top performers, run by world-class top performers.
6. Client astonishment
This is the cornerstone of our business.
Every day we wake up and ask ourselves one question: “Who can I serve?”
And then we serve them SO powerfully they never forget our conversation for the rest of their life.
7. Spend time with extraordinary people
This has been my one-line business plan for 10 years. We seek out world-class top performers.
8. Hell Yeah, or hell no
Unless I can commit 100% to something, I call it a hell no.
There’s no such thing as “Hell Maybe.”
9. Zone of genius
There are only one to three things each of us can do extraordinarily well that have an exponential effect on our business.
Our job is to put everything else on our Avoid-At-All-Cost List.
Our job is to help each of us focus only on our Zone of Genius.
- THE LITVIN GROUP – Our Zone of Genius: We offer high-level coaching for top performers. We share wisdom with top performers. We lead an extraordinary community of top performers.
- THE LITVIN GROUP – Our Avoid-At-All-Cost List: We don’t work with ‘aspiring’ top performers. We don’t do ‘traditional’ marketing. We are not an urgency-based business.
- Rich’s Zone of Genius: Coaching, creating, and spending time with extraordinary people.
- Sarah’s Zone of Genius: Creating a road map for the business, empowering team members, and monitoring our progress.
- Andie’s Zone of Genius: Setting up our business systems, Monitoring our business systems, Creating business opportunities with extraordinary people
10. Always be creating
We never stop creating: ideas, clients, and stories. And money is the most perfect expression of our creativity.
11. Hide nothing, hold nothing back
We bring our authentic selves to the team, to our clients, and to the world. We are inner-directed.
We laugh at ourselves.
And we make a contribution to something far greater than ourselves.
