Jeffrey Perlman

Mindvalley's chief strategy officer, trainer, and brand architect

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Jeffrey Perlman, former Zumba CMO, transformed it into a $550 million global brand. Now, as Mindvalley’s Chief Strategy Officer, he drives exponential growth in personal development.
Jeffrey Perlman, former global CMO of Zumba Fitness, helped grow the company from a small direct response business into the world’s largest branded fitness program, valued at $550 million. He joined Mindvalley in 2017, where his strategic expertise has doubled sales yearly and helped position Mindvalley as the world’s leading personal growth brand. With his boutique brand strategy firm, Jeffrey now focuses on building mega brands that move humanity forward, and his branding expertise is central to his success in transforming global companies.

Trainer credentials

  • Jeffrey’s global marketing initiatives, creative direction, and business development at Zumba earned it the title of Inc. Magazine’s 2012 Company of the Year.
  • Global media brand Ad Age once labeled Jeffrey’s brands as “cults”, due to the deep devotion and engagement he inspires in both customers and team members.
  • In addition to Zumba and Mindvalley, Jeffrey has worked with many international founders, CEOs, and brands: including The Art of Living Foundation, Goalcast, Purity Coffee, and LivePerson, the world’s first AI-powered conversational cloud.

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"Marketing is what you say; brand is [your] body language."

Jeffrey Perlman

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